Jenny Yu, Writer & Reporter
How metal meets the strongest weather demands
By Jenny Yu. Metal roofing offers durability, efficiency, and long-term protection in a changing climate. For homeowners facing increasingly intense wind events, roof performance has become a central concern. In the article “How do I protect my Florida home from high winds?” by Trevor Underwood, DECRA Metal Roofing outlines ...
Building trust from the rooftop
By Jenny Yu. Becca Haggard shares how passion and product performance shape her roofing business. In a recent episode of Roofing Road Trips™, Megan Ellsworth sat down with Becca Haggard, owner of That Girl Roofing, to discuss her journey into roofing and why she partners exclusively with IKO Industries. ...
Roofing takes the fast lane at CRSMCA 2026
By Jenny Yu. The Durham-based event combined networking, product innovation and a NASCAR-inspired experience. The 2026 Carolinas Roofing and Sheet Metal Contractors Association (CRSMCA) Mid-Winter Roofing Expo brought energy and connection to historic Durham, North Carolina, with a NASCAR-inspired theme. The annual event drew several hundred contractors and exhibitors ...
A total-solution package for trade pros
By Jenny Yu. The Malco Group brought all of their brands to IRE, showcasing their commitment to ongoing innovation in the industry. The 2026 International Roofing Expo in Las Vegas marked a turning point for many brands as thousands of contractors, manufacturers and distributors met on the trade show ...
Small but mighty: NERCA annual convention delivers big impact
By Jenny Yu. Strong attendance and meaningful conversations defined this year’s event in Connecticut. The North East Roofing Contractors Association (NERCA) 98th Annual Convention and Trade Show brought energy and engagement to Mohegan Sun in Uncasville, Connecticut, where contractors, manufacturers and industry leaders gathered for education and connection. Karen ...
The beauty of roofing apprenticeships
By Jenny Yu. A self-proclaimed “roof fanatic” shares a global vision for educating the roofers of tomorrow. At the International Federation of the Roofing Trade (IFD) Young Roofers Competition, Heidi J. Ellsworth spoke with the event’s host, Hans-Peter Springinsfeld, owner of Springinsfeld in Tyrol, Austria, about his journey into ...
Raising the bar for insulated metal panels
Jenny Yu. All Weather Insulated Panels introduces InnovaCELL technology, designed to improve energy performance, fire safety and sustainability. All Weather Insulated Panels (AWIP) is advancing the performance of insulated metal panels with the introduction of InnovaCELL™, a next-generation foam technology engineered to improve thermal efficiency, fire safety and sustainability ...
Before you try that new marketing trend, do this first
By Jenny Yu. gFour Marketing’s Felipe Ros explains why roofing contractors should strengthen foundational marketing systems in a rapidly changing marketing landscape. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can drive revenue ...
Focusing on fire-resistance
By Jenny Yu. RICOWI’s Spring 2026 event will deliver critical insights into fire testing, industry standards and mitigation strategies. In a recent episode of Roofing Road Trips®, Megan Ellsworth spoke with Jordan Loudon, executive director of RICOWI Inc. (Roofing Industry Committee on Weather Issues), and Al Janni, chairperson of ...
Impress homeowners with this AI visualization tool
By Jenny Yu. The new Renoworks feature enhances designs using AI, helping contractors win more jobs. The AI revolution is here, and Renoworks’ newest tool is giving homeowners and contactors a reason to jump in. Image Enhance takes basic renderings and transforms them to look like realistic photos. ...
