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Heidi J. Ellsworth

The foundation of the industry

The foundation of the industry

By Heidi J. Ellsworth. The Roofing Alliance continues to lead the industry. After attending the National Roofing Contractors Association (NRCA) last week, I left once again thinking about how much the NRCA and its foundation, the Roofing Alliance, do for the industry. If you are not aware of what the ...


Legal Updates and Open Q&A with Trent Cotney

Legal Updates and Open Q&A with Trent Cotney

In this Coffee Conversations, Heidi J. Ellsworth sits down with Trent Cotney of Adams & Reese for a powerful and candid discussion on the latest legal issues impacting the roofing and construction industries. From evolving tariffs and immigration policies to regulatory changes and emerging legal cases, this “Power Hour” gives ...


Collage of NRCA mid-year meeting

National Roofing Contractors Association continues to elevate

By Heidi J. Ellsworth. The mid-year meetings of the NRCA provide solutions and direction for the industry. The National Roofing Contractors Association (NRCA) continues to lead the way in bringing the roofing industry together. During its 2025 Midyear Meetings, the NRCA welcomed roofing professionals from across the country and around the globe ...


Top May articles: Insights from industry leaders and exciting product overviews

Top May articles: Insights from industry leaders and exciting product overviews

By Emma Peterson. Explore the top ten May articles from The Coffee Shops™! This past month we saw a variety of articles make it onto our top ten list! From sharing heartwarming stories about brands giving back to their communities to informational articles about products and industry shifts, here at ...


University of North Florida competes in Roofing Alliance 2025 Student Competition

University of North Florida competes in Roofing Alliance 2025 Student Competition

By Heidi J. Ellsworth. The all-women team receives Best Presenter award. At the 2025 International Roofing Expo (IRE), an all-women team from the University of North Florida proudly competed in the Roofing Alliance’s 2025 Construction Management Student Competition and took home a best presenter award. The excitement surrounding this first-ever ...


Key opportunities in a slowing construction market

Key opportunities in a slowing construction market

By Dani Sheehan. Understand how the economy is impacting the roofing and construction sectors to remain resilient through the end of the year. Looking ahead to the rest of 2025, the economic picture offers a mix of steady growth, shifting consumer sentiment and industry-specific slowdowns. Determined to understand how these changes will ...


Harnessing mushrooms to upcycle construction debris

Harnessing mushrooms to upcycle construction debris

By Karen Edwards. A sustainable approach to waste management. Roofing Technology Think Tank (RT3) members traveled to the Chicago area recently to visit with Mycocycle founder and CEO Joanne Rodriguez at her company headquarters to learn more about how they are harvesting the power of mushrooms to tackle the challenge of construction ...


Experience Westlake Royal Building Products at AIA25

Experience Westlake Royal Building Products at AIA25

By Heidi J. Ellsworth. Claim your free expo pass and explore innovative building solutions at this expo. Westlake Royal Building Products™ is extending an exclusive invitation to architects and design professionals to join them at the AIA25 Conference on Architecture & Design, taking place June 4–7, 2025 in Boston, Massachusetts. As a ...


Project Map It - The trusted sales tool for roofing contractors

Project Map It: The trusted sales tool for roofing contractors

By Heidi J. Ellsworth. In today’s competitive market, using technology in the sales process is no longer optional — it’s essential. New technology can be hard to understand how it can help your company let alone implement. We have found that one of the best ways to understand all the benefits is ...


Roofing Associations Protecting Roofing Contractors from Scams

Roofing Associations Protecting Roofing Contractors from Scams

By Heidi J. Ellsworth. Colorado Roofing Association warns roofing contractors of real estate scams. Roofing contractors are being warned of a growing scam trend that targets homes listed for sale. According to the Colorado Roofing Association (CRA), fraudulent individuals are posing as property owners or their representatives to authorize roofing work on ...


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