Heidi J. Ellsworth
BITEC at 40: Celebrating a legacy of innovation, culture and contractor commitment
By Heidi J. Ellsworth. Honoring 40 years of innovation, culture and contractor commitment. There are moments in this industry that feel personal. Milestones that are not just about years in business, but about relationships, resilience and the kind of leadership that shapes roofing for generations. Celebrating 40 years of BITEC® ...
The rise of self-storage and metal buildings: A perfect partnership for growth
By Heidi J. Ellsworth. Explore the trends, benefits and future of metal construction in the self-storage sector. The self-storage industry continues to be one of the most resilient and steadily growing sectors in commercial construction. Driven by lifestyle changes, population mobility and evolving business needs, self-storage has become a critical part of ...
Roofing Alliance Student Competition Team from Clemson University Delivers Impressive Performance at the 2026 International Roofing Expo
By Heidi J. Ellsworth From competition stage to career path, Clemson students showcase teamwork, innovation and the future of roofing. The Roofing Alliance 2026 Student Competition, once again, brought together some of the brightest emerging talents in the construction industry. The team from Clemson University stood out with a strong, ...
CITB funding changes signal major shift in construction training support
By Heidi J. Ellsworth. Understand CITB funding changes and their impact on training, grants and workforce development. The latest announcement from the Construction Industry Training Board (CITB) is reshaping how training is funded across the U.K. construction industry. With changes rolling out in January 2026 and continuing through April 2026, contractors, manufacturers ...
UL Solutions highlights growing urgency of fire testing in roofing at RICOWI Spring Seminar
By Heidi J. Ellsworth. This seminar presentation focused on growing external fire danger and the future of roofing in wildfire zones. At the RICOWI Spring Seminar on March 11, 2026, in Sacramento, California, industry leaders gathered to explore some of the most critical challenges facing the building envelope. One of the standout ...
Roofing leads the way as wages create pressure for construction
By Heidi J. Ellsworth. Labor shortages, rising wages and culture-driven retention are reshaping the roofing workforce. The construction labor market is shifting once again, and this time, roofing is at the center of the story. Recent insights from Zack Fritz and Dr. Anirban Basu of Sage Economics highlight a clear trend: wage ...
Building stronger roofs through research proven standards and industry partnerships
By Heidi J. Ellsworth. Understand FORTIFIED roof requirements and how GAF systems support stronger roof performance. As extreme weather events continue to impact communities across the United States, the roofing industry is increasingly focused on building stronger and more resilient roof systems. One program leading this effort is the FORTIFIED Roof™ ...
Telling the story of trades
By Jenny Yu. As a guest on the Fabrication Nation podcast, Heidi J. Ellsworth discusses industry media, metal construction growth and the importance of supporting the skilled trades. Heidi J. Ellsworth, CEO of The Coffee Shops™, recently joined the hosts of Fabrication Nation for an engaging conversation about the ...
Global learning and industry pride: NRCA explores innovation at Dach + Holz in Germany
By Heidi J. Ellsworth. International collaboration brings new ideas home. The Coffee Shops™ were proud to participate in the 2026 National Roofing Contractors Association (NRCA) Study Tour to Cologne, Germany and Brussels, Belgium. The tour began in Cologne where the global roofing community gathered for Dach + Holz International, one of the ...
Bid faster, win more: Eagleview One expands with full exterior 3D models
By Heidi J. Ellsworth. A closer look at new exterior measurement capabilities and how contractors can see them live in action. Contractors looking to speed up estimates and stay ahead of the competition will have an opportunity to see the latest digital measurement technology in action during a live 30-minute ...
