Heidi J. Ellsworth is a partner and CEO of RoofersCoffeeShop® and owner of HJE Consulting. She has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. As a speaker she has presented on Women in Roofing, sales and marketing in roofing and podcasting with Megan Ellsworth. She is well known for her podcasting presence and as a moderator for panels on all topics around construction, technology and thought leadership. She is available to moderate panels, live podcasting or on stage live conversations that can also be broadcast on YouTube LIVE.

Working with both RoofersCoffeeShop and HJE Consulting, she focuses on supporting overall marketing strategies, sales success and content development for companies and associations within the roofing industry. With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.

Ellsworth is a contributor to Professional Roofing, Florida Roofing Magazine, Roofing Magazine and authors a Western Roofing, Siding & Insulation Magazine column that focuses on marketing tactics for roofing contractors. She currently consults with the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association, National Women in Roofing (NWIR), Metalcon Advisory Council, IRE Advisory along with activley volunteering with Roofing Technology Think Tank (RT3) and NWIR, two organizations that she helped launch. 

Episode 29: This Woman in Roofing is Changing the Industry 

Heidi J. Ellsworth joins Jonathan Goldhill in this episode of the Disruptive Successor Podcast. Heidi shares her extensive knowledge in the roofing industry, and how she helps companies associated with the roofing industry by supporting marketing strategies, sales, success and content development.

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NRCA Workforce Wednesday: RoofersCoffeeShop®

Workforce Wednesday: RoofersCoffeeShop® helps companies attract workers. NRCA is hosting a series of Workforce Wednesday webinars in 2022 that will help you recruit, engage, onboard and train entry-level and transitioning employees.

During the webinar, Heidi Ellsworth of RoofersCoffeeShop will discuss significant industry challenges and explain how contractors can approach workforce recruitment and use branding to help attract workers.

The Power of Networking - In-Person at METALCON!

MCA 2023 Winter Meeting - Future Leaders Panel

RCAW Marketing Panel 2023

Latest Spanish Content

Día 3: Sesiones y eventos esenciales en IRE 2025

Por Anna Lockhart, traducido por Jessica Bravo. ¡No te pierdas estas sesiones que tendrán lugar el viernes en IRE 2025! International Roofing Expo (IRE) 2025 está a la vuelta de la esquina y los participantes están haciendo planes para asistir a sesiones y eventos interesantes. ¿Ya has echado un ...
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¡Expertos en pizarra!

Por Emma Peterson. ¡Conoce al jurado internacional de super-expertos que elegirá al techador del año en el concurso Best of the Best! Desde 2020, CUPA PIZARRAS ha organizado una competencia llamada “Best of the Best.” Abierta a presentaciones internacionales, el objetivo es encontrar los mejores proyectos e instaladores de pizarra ...
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Latest International Content

CITB funding changes signal major shift in construction training support

By Heidi J. Ellsworth. Understand CITB funding changes and their impact on training, grants and workforce development. The latest announcement from the Construction Industry Training Board (CITB) is reshaping how training is funded across the U.K. construction industry. With changes rolling out in January 2026 and continuing through April 2026, contractors, manufacturers ...
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Global learning and industry pride: NRCA explores innovation at Dach + Holz in Germany

By Heidi J. Ellsworth. International collaboration brings new ideas home. The Coffee Shops™ were proud to participate in the 2026 National Roofing Contractors Association (NRCA) Study Tour to Cologne, Germany and Brussels, Belgium. The tour began in Cologne where the global roofing community gathered for Dach + Holz International, one of the ...
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Call for papers announced for the 21st International Advanced Building Skins Conference and Expo

The 21st International Advanced Building Skins Conference and Expo promises another year of exceptional insight, collaborative discussion and pioneering research. The global community of building envelope innovators is preparing for one of the most influential events in the built environment. The 21st International Advanced Building Skins Conference and Expo will return ...
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Latest Canada Content

Episode 60 - Get Ready for Roofing Day 2023, National Women in Roofing Day - Canada, and New Coffee Conversations

Join Heidi and Karen every Friday to hear about the latest news in the roofing industry. Episode 60 of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and ...
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Latest Podcasts

Know Your Niche

In this Contractor Outlook™, Heidi Ellsworth is joined by Eric Voyer from The Farnsworth Group to dive into the latest shifts in the building products market and their impact on contractors. Eric shares insights on how deep customer research is reshaping marketing strategies and product development for building product brands. ...
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Fractional Hiring in Construction

In this Contractor Outlook™, Heidi J. Ellsworth visits with Kristen McAlister of Cerius Executives, a national leader in fractional executive placement, who shares insights into why this model is gaining traction and how it can position construction companies for long-term success. The rise of fractional hiring gives construction companies access ...
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David Allen, Joel Shealey & Shane Millwood - Here’s to 40 more years!

In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by David Allen, Joel Shealey & Shane Millwood from BITEC for a look at the company’s roots, its defining moments and the culture that has carried it through four decades in the industry. They explore how BITEC’s product ...
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Latest Webinars

delete me - Legal Updates and Open Q&A with Trent Cotney

In this Coffee Conversations, Heidi J. Ellsworth sits down with Trent Cotney of Adams & Reese for a powerful and candid discussion on the latest legal issues impacting the roofing and construction industries. From evolving tariffs and immigration policies to regulatory changes and emerging legal cases, this “Power Hour” gives ...
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Legal Updates and Open Q&A with Trent Cotney

In this Coffee Conversations®, Heidi J. Ellsworth sits down with Trent Cotney of Adams & Reese for a powerful and candid discussion on the latest legal issues impacting the roofing and construction industries. From evolving tariffs and immigration policies to regulatory changes and emerging legal cases, this “Power Hour” gives ...
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Coffee Conversations LIVE from METALCON - Sponsored by New Tech Machinery

You won't want to miss this special Coffee Conversations, sponsored by New Tech Machinery, coming to you LIVE from METALCON! Join us on day one of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers and service providers who will ...
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Read Listen Watch - Educational Content

ROCKWOOL - All About Wall & Roof Acoustics

In this RLW, we will learn about roof and wall acoustics and stone wool insulation. Antoine Habellion at ROCKWOOL will visit with Heidi J. Ellsworth in this informative Read Listen Watch (RLW) episode. ROCKWOOL is ready to empower contractors and their customers to rise to the ever-changing trials of modern ...
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Automations – How They Make Business Easy

February 23, 2022 11 AM PT In this RLW, we will find out why software automations are important in roofing. The experts at JobNimbus visit with Heidi J. Ellsworth on the subject of software automations in this very informative Read Listen Watch (RLW) episode. Today contractors can use automation to ...
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How to Train and Certify your Estimators!

January 26, 2022 11 AM PT This month’s RLW features John Kenney of Cotney Consulting Group who talks about the importance of estimating training and certification programs. More than ever, employee training is important for recruiting, retention and the ability to differentiate your business. John Kenney and the Cotney ...
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Latest Videos

The Weekly Blend LIVE from Roofing Day 2026!

Join us every week to learn the latest news in the roofing, metal and coatings industry. The 205th episode of The Weekly Blend is coming to you live from Roofing Day in D.C.! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen Edwards for the latest episode of this ...
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The Weekly Blend - Episode 203

Join us every week to learn the latest news in the roofing, metal, coatings and outdoor living industry. The 203rd episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. Tune in to ...
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The Weekly Blend - Episode 201

Join us every week to learn the latest news in the roofing, metal, coatings and outdoor living industry. The 201st episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. Tune in to ...
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