Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.

Working with both RoofersCoffeeShop and HJE Consulting, she focuses on supporting overall marketing strategies, sales success and content development for companies and associations within the roofing industry. With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.

Ellsworth is a contributor to Professional Roofing, Florida Roofing Magazine, Roofing Magazine and authors a Western Roofing, Siding & Insulation Magazine column that focuses on marketing tactics for roofing contractors. She currently consults with the National Roofing Contractors Association and the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association and Metalcon Advisory Council along with Roofing Technology Think Tank (RT3) and National Women in Roofing, two organizations that she helped launch. 

Episode 29: This Woman in Roofing is Changing the Industry 

Heidi J. Ellsworth joins Jonathan Goldhill in this episode of the Disruptive Successor Podcast. Heidi shares her extensive knowledge in the roofing industry, and how she helps companies associated with the roofing industry by supporting marketing strategies, sales, success, and content development.

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NRCA Workforce Wednesday: RoofersCoffeeShop®

Workforce Wednesday: RoofersCoffeeShop® helps companies attract workers. NRCA is hosting a series of Workforce Wednesday webinars in 2022 that will help you recruit, engage, onboard and train entry-level and transitioning employees.

During the webinar, Heidi Ellsworth of RoofersCoffeeShop will discuss significant industry challenges and explain how contractors can approach workforce recruitment and use branding to help attract workers.

Latest eBooks

Top Ten Coffee Conversations from Season Two

The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
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Latest Spanish Content

Eduardo Figueroa - The next level of training – Spanish Language Leadership Training

S3:E48 Heidi J. Ellsworth road trips to Southern California to visit with Eduardo Figueroa of Better Employees about the importance of providing leadership training for roofing contractors’ Latinx employees. Better Employees is a bilingual and bicultural training company dedicated to teaching individuals to become better employees, supervisors and managers. Eduardo ...
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Latest Podcasts

Coffee Conversations - Celebrating Pride Month!

S3:E21 In this very special final episode of the third season of Coffee Conversations, RoofersCoffeeShop and Johns Manville celebrate pride month. Jess Cress of SRS Distribution, Maureen Greeves of Tremco Roofing and Building Maintenance, and Zeb Sukle of Johns Manville sit down with RoofersCoffeeShop’s Heidi and Megan Ellsworth to discuss their ...
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Paul Reed and Eric Oberembt - Caught Doing Good with Roofers in Recovery

S4:E22 Heidi J. Ellsworth takes a very special road trip to meet with Eric Oberembt and Paul Reed of Roofers in Recovery. In this Caught Doing Good Roofing Road Trip, Eric and Paul share the history and challenge of Roofers in Recovery. This nonprofit organization is focused on empowering ...
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Brad Van Dam - The Future of Roof Perimeters

S4:E21 Heidi J. Ellsworth meets up with Brad Van Dam, VP of Sales for MTL parent company of Metal-Era and Hickman Edge Systems. These companies hold one of the broadest portfolios of tested roofing and building envelope perimeter securement solutions on the market. With the recent release of the ...
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Latest Webinars

Coffee Conversations LIVE from FRSA: What's Hot in Florida with Industry Experts! - Sponsored by SRS

July 20, 2022 11:30 am ET These special Coffee Conversations come to you LIVE from the 100th annual FRSA convention! Join us on day one and two of the show as we meet with industry leaders and experts from all over Florida and across the country. Day one guests will include ...
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Coffee Conversations - Celebrating Pride Month!

S3:E21 In this very special final episode of the third season of Coffee Conversations, RoofersCoffeeShop and Johns Manville celebrate pride month. Jess Cress of SRS Distribution, Maureen Greeves of Tremco Roofing and Building Maintenance, and Zeb Sukle of Johns Manville sit down with RoofersCoffeeShop’s Heidi and Megan Ellsworth to discuss their ...
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Coffee Conversations - NCCER Apprenticeship Training

S3:E20 With the roofing industry projected to grow 12% — much higher than the national average of 5% — the opportunities available in roofing are increasing, as are the training needs. This Coffee Conversations will focus on the growing need for apprenticeships and what the industry is doing to meet ...
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Read Listen Watch - Educational Content

ROCKWOOL - All About Wall & Roof Acoustics

In this RLW, we will learn about roof and wall acoustics and stone wool insulation. Antoine Habellion at ROCKWOOL will visit with Heidi J. Ellsworth in this informative Read Listen Watch (RLW) episode. ROCKWOOL is ready to empower contractors and their customers to rise to the ever-changing trials of modern ...
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Automations – How They Make Business Easy

February 23, 2022 11 AM PT In this RLW, we will find out why software automations are important in roofing. The experts at JobNimbus visit with Heidi J. Ellsworth on the subject of software automations in this very informative Read Listen Watch (RLW) episode. Today contractors can use automation to ...
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How to Train and Certify your Estimators!

January 26, 2022 11 AM PT This month’s RLW features John Kenney of Cotney Consulting Group who talks about the importance of estimating training and certification programs. More than ever, employee training is important for recruiting, retention and the ability to differentiate your business. John Kenney and the Cotney ...
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Latest Videos

Episode 25 - Introducing MetalCoffeeShop, the Latest Release from DaVinci and Coffee Conversations LIVE!

Join Heidi and Karen every Friday to hear what they have to say about all the happenings within the roofing industry. The 25th episode of our Weekly Blend series is here! Join President Heidi J. Ellsworth and COO Karen L. Edwards for another exciting installment of this RoofersCoffeeShop® (RCS) original ...
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Episode 24 - Hurricane Preparedness, Video Classifieds and Putting R-Club Contractors on the Map!

Join Heidi and Karen every Friday to hear what they have to say about all the happenings within the roofing industry. The 24th episode of our Weekly Blend series is here! Join President Heidi J. Ellsworth and COO Karen L. Edwards for another exciting installment of this RoofersCoffeeShop® (RCS) original ...
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Episode 23 - Summer Expos, Pride Month and Fireproof Roofing

Join Heidi and Karen every Friday to hear what they have to say about all the happenings within the roofing industry. The 23rd episode of our Weekly Blend series is here! Join President Heidi J. Ellsworth and COO Karen L. Edwards for another exciting episode of this RoofersCoffeeShop® (RCS) original ...
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