Heidi J. Ellsworth is a partner and CEO of RoofersCoffeeShop® and owner of HJE Consulting.   She has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies.  As a speaker she has presented on Women in Roofing, sales and marketing in roofing and podcasting with Megan Ellsworth.  She is well known for her podcasting presence and as a moderator for panels on all topics around construction, technology and thought leadership.  She is available to moderate panels, live podcasting or on stage live conversations that can also be broadcast on YouTube LIVE.

Working with both RoofersCoffeeShop and HJE Consulting, she focuses on supporting overall marketing strategies, sales success and content development for companies and associations within the roofing industry. With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.

Ellsworth is a contributor to Professional Roofing, Florida Roofing Magazine, Roofing Magazine and authors a Western Roofing, Siding & Insulation Magazine column that focuses on marketing tactics for roofing contractors. She currently consults with the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association, National Women in Roofing (NWIR), Metalcon Advisory Council, IRE Advisory along with activley volunteering with Roofing Technology Think Tank (RT3) and NWIR, two organizations that she helped launch. 

Episode 29: This Woman in Roofing is Changing the Industry 

Heidi J. Ellsworth joins Jonathan Goldhill in this episode of the Disruptive Successor Podcast. Heidi shares her extensive knowledge in the roofing industry, and how she helps companies associated with the roofing industry by supporting marketing strategies, sales, success, and content development.

Listen Here

NRCA Workforce Wednesday: RoofersCoffeeShop®

Workforce Wednesday: RoofersCoffeeShop® helps companies attract workers. NRCA is hosting a series of Workforce Wednesday webinars in 2022 that will help you recruit, engage, onboard and train entry-level and transitioning employees.

During the webinar, Heidi Ellsworth of RoofersCoffeeShop will discuss significant industry challenges and explain how contractors can approach workforce recruitment and use branding to help attract workers.

The Power of Networking - In-Person at METALCON!

MCA 2023 Winter Meeting - Future Leaders Panel

RCAW Marketing Panel 2023

eBooks

Top Ten Coffee Conversations from Season Two

The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
View eBook

Latest Spanish Content

Día 3: Sesiones y eventos esenciales en IRE 2025

Por Anna Lockhart, traducido por Jessica Bravo. ¡No te pierdas estas sesiones que tendrán lugar el viernes en IRE 2025! International Roofing Expo (IRE) 2025 está a la vuelta de la esquina y los participantes están haciendo planes para asistir a sesiones y eventos interesantes. ¿Ya has echado un ...
View Content

¡Expertos en pizarra!

Por Emma Peterson. ¡Conoce al jurado internacional de super-expertos que elegirá al techador del año en el concurso Best of the Best! Desde 2020, CUPA PIZARRAS ha organizado una competencia llamada “Best of the Best.” Abierta a presentaciones internacionales, el objetivo es encontrar los mejores proyectos e instaladores de pizarra ...
View Content

Latest International Content

Episode 60 - Get Ready for Roofing Day 2023, National Women in Roofing Day - Canada, and New Coffee Conversations

Join Heidi and Karen every Friday to hear about the latest news in the roofing industry. Episode 60 of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and ...
View Content

Latest Canada Content

Episode 60 - Get Ready for Roofing Day 2023, National Women in Roofing Day - Canada, and New Coffee Conversations

Join Heidi and Karen every Friday to hear about the latest news in the roofing industry. Episode 60 of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and ...
View Content

Latest Podcasts

Charles Antis - Spreading Cheer Through Cause Marketing in Roofing

In this festive episode of Roofing Road Trips®, host Heidi J. Ellsworth dives into the heartwarming world of cause marketing and its role in the roofing industry. Learn how businesses can spread holiday cheer while making a meaningful impact in their communities. Discover inspiring stories and practical tips on giving ...
Listen to the Podcast

Coffee Conversations LIVE from IRE 2023 - Day 2!

Coffee Conversations LIVE is back at the 2023 International Roofing Expo in Dallas, Texas! Sponsored by SRS Distribution, this year's live show will take place at the RoofersCoffeeShop sound stage in booth #9309. Join us on day one and two of the show as we meet with industry leaders and ...
Listen to the Podcast

Partnering Software and Service

In the ultimate partnership, Cotney Consulting and Jobba present this RLW on the importance of using the right software for Service. It is a partnership that is critical for roofing companies to find in order to have success. In today’s tech driven environment, roofing contractors need to understand how to ...
Listen to the Podcast

Latest Webinars

Legal Updates and Open Q&A with Trent Cotney

In this Coffee Conversations, Heidi J. Ellsworth sits down with Trent Cotney of Adams & Reese for a powerful and candid discussion on the latest legal issues impacting the roofing and construction industries. From evolving tariffs and immigration policies to regulatory changes and emerging legal cases, this “Power Hour” gives ...
Watch the Webinar

Coffee Conversations LIVE from METALCON - Sponsored by New Tech Machinery

You won't want to miss this special Coffee Conversations, sponsored by New Tech Machinery, coming to you LIVE from METALCON! Join us on day one of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers and service providers who will ...
Watch the Webinar

Coffee Conversations LIVE from FRSA: What's Hot in Florida with Leading Contractors! - Sponsored by SRS

S3:E23 These special Coffee Conversations come to you LIVE from the 100th annual FRSA convention! Join us on day one and two of the show as we meet with industry leaders and experts from all over Florida and across the country. Day one guests will include manufacturers, distributors, service providers and ...
Watch the Webinar

Read Listen Watch - Educational Content

ROCKWOOL - All About Wall & Roof Acoustics

In this RLW, we will learn about roof and wall acoustics and stone wool insulation. Antoine Habellion at ROCKWOOL will visit with Heidi J. Ellsworth in this informative Read Listen Watch (RLW) episode. ROCKWOOL is ready to empower contractors and their customers to rise to the ever-changing trials of modern ...
View Content

Automations – How They Make Business Easy

February 23, 2022 11 AM PT In this RLW, we will find out why software automations are important in roofing. The experts at JobNimbus visit with Heidi J. Ellsworth on the subject of software automations in this very informative Read Listen Watch (RLW) episode. Today contractors can use automation to ...
View Content

How to Train and Certify your Estimators!

January 26, 2022 11 AM PT This month’s RLW features John Kenney of Cotney Consulting Group who talks about the importance of estimating training and certification programs. More than ever, employee training is important for recruiting, retention and the ability to differentiate your business. John Kenney and the Cotney ...
View Content

Latest Videos

The Weekly Blend - Episode 170

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 170th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. This week, the two discuss ...
View Video

The Weekly Blend - Episode 167

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 167th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and Karen ...
View Video

The Weekly Blend LIVE from Polyschool!

Join us every week to learn the latest news in the roofing, metal, and coatings industries. The 166th episode of The Weekly Blend is coming to you live from the Polyglass' training facility, Polyschool! Join the Coffee Shops’ President Heidi J. Ellsworth and Multimedia Manager Megan Ellsworth for the latest episode ...
View Video