Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.

Working with both RoofersCoffeeShop and HJE Consulting, she focuses on supporting overall marketing strategies, sales success and content development for companies and associations within the roofing industry. With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.

Ellsworth is a contributor to Professional Roofing, Florida Roofing Magazine, Roofing Magazine and authors a Western Roofing, Siding & Insulation Magazine column that focuses on marketing tactics for roofing contractors. She currently consults with the National Roofing Contractors Association and the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association and Metalcon Advisory Council along with Roofing Technology Think Tank (RT3) and National Women in Roofing, two organizations that she helped launch. 

Latest Podcasts

Kevin Butler - A Career, Not Just a Job

S3:E23 For over 22 years, Kevin Butler, a Senior Field Advisor, has worked at Tremco Roofing.  Heidi J. Ellsworth interviews him about how he has thrived in building a career at Tremco and Weatherproofing Technologies Inc.  They talk about how he grew his career as a roofer, foreman, manager and senior ...
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Let's Talk Non-Traditional Recruitment

  Are you struggling with recruitment and retainment? You are not alone! Join us on April 29, 2021 at 6 am PT for the next installment of Coffee Conversations to talk all about new and non-traditional ways to recruit employees for your company. Heidi Ellsworth, RCS partner, Wendy Marvin, owner of Matrix Roofing, and other special ...
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The Proof is in the Roof

The experts at Georgia-Pacific share recent survey data on how roofing cover boards can help extend the life of a roof.  The RLW features results from a third-party survey where data was collected from an FMI Roof Cover Board Survey in May, 2020.  The survey found that the use of ...
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Latest Webinars

Coffee Conversations - NRCA ProCertification

May 13, 2021 6 AM PT / 9 AM ET During this Coffee Conversation sponsored by Johns Manville, Jared Ribble of the National Roofing Contractors Association (NRCA) and Kelly Van Winkle of King of Texas Roofing along with Johns Manville’s guests Todd Nathan and Cody Butler share what is happening with the growth of NRCA’s ProCertification program while answering questions about the program.  Roofing professionals across the U.S. are taking advantage of the opportunities of ...
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Coffee Conversations - Let's Talk Non-Traditional Recruitment

  Are you struggling with recruitment and retainment? You are not alone! Join us on April 29, 2021 at 6 am PT for the next installment of Coffee Conversations to talk all about new and non-traditional ways to recruit employees for your company. Heidi Ellsworth, RCS partner, Wendy Marvin, owner of Matrix Roofing, and other special ...
Watch the Webinar

The Proof is in the Roof

The experts at Georgia-Pacific share recent survey data on how roofing cover boards can help extend the life of a roof.  The RLW features results from a third-party survey where data was collected from an FMI Roof Cover Board Survey in May, 2020.  The survey found that the use of ...
Watch the Webinar

Read Listen Watch - Educational Content

Ventilation – Know More, Sell More “Selling Beyond the Shingles”

March 31, 2021 Nick Nobbe of Quarrix leads this informative RLW sharing with Heidi J. Ellsworth the importance of educating homeowners on ventilation.  Highlighting recent statistics and survey results, they share how 92% of homes across the U.S. do not have the right ventilation.  Nick talks about the benefits of understanding ...
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Technology to Buy Back Your Time

February 24, 2021 As the world has been flipped upside down in the last year, roofing contractors are still busy.  Working in an increasingly digital world, it often seems that roofing companies are losing not gaining time and productivity. Heidi J. Ellsworth, RCS Partner visits with Monroe McKay, Business Development Director ...
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Drive Your Own Software Solution! Contractor Driven Software Development with Jobba

December 2, 2020 In this Read Listen Watch (RLW), Heidi Ellsworth speaks with Eugene Zukowski, Product Marketing Manager at Jobba Trade Technologies about the concept of contractor-driven technology and how contractors can drive their own software solutions. As the original cloud-based roofing software for project and customer relations management, Jobba has ...
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