Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.

Working with both RoofersCoffeeShop and HJE Consulting, she focuses on supporting overall marketing strategies, sales success and content development for companies and associations within the roofing industry. With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.

Ellsworth is a contributor to Professional Roofing, Florida Roofing Magazine, Roofing Magazine and authors a Western Roofing, Siding & Insulation Magazine column that focuses on marketing tactics for roofing contractors. She currently consults with the National Roofing Contractors Association and the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association and Metalcon Advisory Council along with Roofing Technology Think Tank (RT3) and National Women in Roofing, two organizations that she helped launch. 

Episode 29: This Woman in Roofing is Changing the Industry 

Heidi J. Ellsworth joins Jonathan Goldhill in this episode of the Disruptive Successor Podcast. Heidi shares her extensive knowledge in the roofing industry, and how she helps companies associated with the roofing industry by supporting marketing strategies, sales, success, and content development.

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Latest Ebooks

Top Ten Coffee Conversations from Season Two

  The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats with the roofing ...
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Latest Spanish Content

Eduardo Figueroa - The next level of training – Spanish Language Leadership Training

S3:E48 Heidi J. Ellsworth road trips to Southern California to visit with Eduardo Figueroa of Better Employees about the importance of providing leadership training for roofing contractors’ Latinx employees.  Better Employees is a bilingual and bicultural training company dedicated to teaching individuals to become better employees, supervisors and managers. Eduardo shares ...
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Latest Podcasts

Nick Nobbe - Selling Beyond the Shingles

  S3:E41 Nick Nobbe of Quarrix joins Heidi J. Ellsworth on this Roofing Road Trip that explores how contractors can successfully incorporate ventilation in the sales and education process for homeowners.  Highlighting recent statistics and survey results, they talk about the data including how 92% of homes across the U.S. do not ...
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Coffee Conversations - Reid Ribble, NRCA CEO shares updates and answers questions

  S3:E1 Coffee Conversations Season 3 opens with a bang! In this first episode, Heidi J. Ellsworth invites Reid Ribble to share the State of the Roofing Industry.  Reid shares updates about NRCA initiatives, what is happening in DC and overall status of roofing as we look forward to the fourth quarter ...
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Brian Pallasch - IIBEC’s leadership in Understanding Roofing Drainage

  S3:E40 In this Roofing Road Trip, Heidi J. Ellsworth meets with Brian T. Pallasch, CAE, CEO/EVP of IIBEC.  In a follow-up to the Stephen Patterson, RRC, PE and Dr. Madan Mehta, PE, PHD Roofing Road Trip Podcast about their new publication on Roof Drainage – Second Edition, this book was funded ...
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Latest Webinars

Coffee Conversations - Family Business in the Roofing Industry

  S3:E2 In this episode of Coffee Conversations, RoofersCoffeeShop sits down with Sherri Miles of Miles Roofing, Kendall Ekerson of Columbia Roofing and Brittany Wimbish of Fields Roof Service, to discuss all things family business in the roofing industry. All three powerhouse women work with their families and will share the do’s and don'ts ...
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Coffee Conversations - Reid Ribble, NRCA CEO shares updates and answers questions

  S3:E1 Coffee Conversations Season 3 opens with a bang! In this first episode, Heidi J. Ellsworth invites Reid Ribble to share the State of the Roofing Industry.  Reid shares updates about NRCA initiatives, what is happening in DC and overall status of roofing as we look forward to the fourth quarter ...
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What’s HOT in Roofing, Coffee Conversations LIVE From IRE - Day 1

In the first ever LIVE Coffee Conversations at IRE, join the RoofersCoffeeShop team on day one as they meet with industry leaders and experts from across the country. Sponsored by ABC Supply, this IRE Live Coffee Conversation will invite manufacturers, distributors and service providers who will share their insights and ...
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Read Listen Watch - Educational Content

How to Make Vegetated Roofing Easy

  Tuesday, September 28, 2021 at 11 am PST The Soprema vegetated roof team talks about how roofing contractors can better incorporate vegetated roofing into their business.  With a strong understanding of what the architectural and specification communities along with building owners are looking for, they can help contractors understand how to position their roofing ...
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What's Hot in Metal

  Metal roofing is growing exponentially.  Heidi J. Ellsworth talks with Mark McDonald of Sherwin-Williams and Nick Lee of Coastal Metal Sales about recent data and trends around metal roofing and how contractors can take advantage of this exciting trend.  They will also talk through changing regional residential markets and tips ...
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Training to the Next Level

    Heidi J. Ellsworth of RoofersCoffeeShop sits down with Jennifer Ford Smith of Johns Manville to talk about the importance of ongoing training.  Both ladies have been highly involved through out their careers working together on National Women in Roofing, Roofing Alliance and NRCA committees.  In this RLW, Heidi asked the top ten hot training questions of Jennifer, and ...
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