gFour Marketing
This winter, turn up the heat on customer experience
By Jenny Yu. Start planning now to implement a successful referral system in 2026. As we approach the end of 2025, now is the time to reflect on the past year, take the lessons learned and plan for the year ahead. In a recent Roofing Road Trips® episode, Megan ...
Referral programs that make your brand stick
By Jenny Yu. A trusted partner can help roofers build sustainable referral programs for long-term momentum without added workload. Referral programs continue to gain traction in the roofing industry as contractors look for reliable ways to drive qualified leads and strengthen customer loyalty. In this episode of Roofing Road ...
The 3 most common referral program mistakes
By Jenny Yu. Avoid these regular pitfalls to make your referral program work for you. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with Rebecca Mayo, director of partnerships for gFour Marketing, about the importance of referral programs to keep a healthy stream of clients and jobs ...
The 4 R’s of a robust referral program
By Jenny Yu. Learn how to position yourself as the champion in your market. In this episode of Roofing Road Trips®, Megan Ellsworth sat down with Rebecca Mayo, director of partnerships at gFour Marketing, to discuss the importance of implementing a comprehensive referral system to turn leads into loyal ...
Supercharge your customer loyalty: Turning satisfied customers into raving fans
By Jenny Yu. Learn about how implementing a referral rewards program can transform your marketing strategy. While there are so many new digital tools in the marketing sphere, one strategy remains timeless: word of mouth referrals. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with ...
Referrals That Keep You Roofing - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Rebecca Mayo, director of partnerships for gFour Marketing. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. ...
Creating stronger customer connections
By Emma Peterson. Learn how gFour Marketing can help you gain more repeat and referral business opportunities. Building your reputation has always been a crucial part of running a successful roofing company. From word-of-mouth referrals to repeat customers, having a good reputation can be the difference between success and struggle. ...
Appreciating what’s already there
By Emma Peterson. Learn how one company leveled up their business through repeat and referral customers. Located in Tarpon Springs, Florida is a company called Arry’s Roofing Services, Inc. Arry’s was originally started and still managed by Arry and Becky Housh. Their mission is simple, “Total dedication to providing the ...
Rebecca Mayo – Boost Your Roofing Business - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Rebecca Mayo, director of partnerships for gFour Marketing. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. ...
Unleash the power of your existing customers
By Emma Peterson. Learn how the behind-the-scenes team at gFour Marketing helps you get repeat business and referrals. gFour Marketing’s entire purpose is to provide home improvement businesses with relationship marketing tools that will turn customers into five-star reviews, ongoing referrals and repeat business. In a new episode of Roofing Road Trips®, ...
