Emma Peterson, Senior Content Developer
Underlayment is more than a checkbox
By Emma Peterson. Bob Woykin shares why underlayment plays a critical role in the long-term performance of roofs. Recently, we had the opportunity to interview Bob Woykin, the director of sales for Sentry Building Innovations' Canadian market. In this role, Bob focuses on “connecting product performance with real-world jobsite ...
The power of a global community
By Emma Peterson. Dirk Bollwerk talks about connecting roofers around the world and advancing the global industry. In a new episode of Roofing Road Trips®, host Heidi J. Ellsworth is joined by Dirk Bollwerk to learn about the International Federation of the Roofing Trade (IFD) and the vital work it ...
You’re invited to CRCA’s National Conference and Annual General Meeting!
By Emma Peterson. Celebrate 65 years of networking and learning in Québec City at the end of May 2026. The Canadian Roofing Contractors Association (CRCA) is hosting their National Conference and Annual General Meeting (AGM) from May 28-30, 2026, in Québec City, Québec. This milestone event brings roofing professionals ...
Three days of roofing excellence this May
By Emma Peterson. The CRCA’s 65th National Conference offers sessions, socials, tours and more for industry professionals nationwide. Every two years, the Canadian Roofing Contractors Association (CRCA) hosts a General Meeting and National Conference. This is a national event that “brings together roofing industry professionals from across Canada — an ...
CRE 2025: Canada’s biggest roofing show
By Emma Peterson. We went behind the scenes at CRE 2025 with Jason Campbell of CRCA to talk workforce, education and growing the Canadian roofing industry. This year, The Coffee Shops™ got the chance to go North and meet with our industry friends from Canada at the Canadian Roofing Expo ...
Cross-border connections
By Emma Peterson. This year we headed north to support our distributors & contractors in Canada! While there, we got the chance to talk to other companies that work in both the States and Canada. Across borders, offices and job sites, The Coffee Shops wants to be the place where ...
Looking back at CRE 2025
By Emma Peterson. Hear all about the Canadian Roofing Expo from Alex Tolle and Megan Ellsworth! This was the first year that The Coffee Shops™ crew have made it to the Canadian Roofing Contractor’s Association (CRCA)’s biannual Roofing Expo. This is Canada’s only dedicated show for roofing systems and technologies and features ...
A Canadian partnership built to last: Madge Custom Roofing and IKO Industries
By Emma Peterson. Learn how IKO helps this ROOFPRO adapt to industry shifts. IKO Industries’ ROOFPROs® are known for their high-quality work and craftsmanship. They have been chosen by IKO for the ROOFPRO program, which is a partnership that supports contractors using IKO products with rebates, discounts, trainings and other resources. Just ...
Giving veterans a Beacon of Hope
By Emma Peterson. With each Beacon of Hope roof installed, another veteran is honored and protected. For nearly a century, Beacon Building Products has aimed to make the world better, both for contractors and the communities around them. Today, their team of over 8,000 employees enable contractors across North America to not ...
