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DECRA® Roofing Systems celebrates 60 years of excellence in stone-coated steel roofing

decra-60-anniversary
April 20, 2017

The company is celebrating by launching new promotions and programs for contractors

DECRA® Roofing Systems, Inc., the company that invented the stone-coated steel roofing category and remains its leading manufacturer, is celebrating 60 years of excellence in successfully protecting residential and light commercial projects.

Since 1957, DECRA roofing products have combined strength and durability with classic style and design versatility to withstand some of the harshest climates worldwide. DECRA panels feature a unique interlocking design to withstand high winds and add shear strength.

"We're proud to celebrate six decades since the first DECRA panel was installed on a roof," said Bobby Bloom, President of DECRA Roofing Systems, Americas. "In those 60 years, DECRA has continually delivered advancements in manufacturing and production to provide a product that exceeds the standard for sustainability, quality and innovative product design."

2017 Brings Slew of Programs and Promotions DECRA kicked off its 60th year with a renewed focus on the roofing contractor and an aggressive mindset, Bloom said. For example, the company's JUMPSTART program gives contractors who are new to using DECRA up to $5,000 over three installations, just for trying the product.

"There is no better time to be a DECRA contractor or distributor partner, as we are gearing up to roll out programs and promotions that set new standards in the industry," Bloom said.

DECRA recently hosted a group of contractors and distributors at the company's Corona-based manufacturing facility to gather feedback directly from those on the front line.

"Customers are very clear with the subjects that concern them for the future and we want to provide solutions that sell more DECRA products, help them create more brand equity in the market and give them world-class training for their crews," said Chad Colton, Vice President of Sales. "While the DECRA sales team has doubled in the past year, we wouldn't have the growth we are experiencing without the assistance of outstanding distribution partners. We intend to provide them with better service, better marketing and better solutions."

DECRA Roofing Systems is owned by Fletcher Building Products. DECRA products are manufactured in Corona "by a dedicated team of workers who take pride in their quality and know that each panel manufactured is being installed to protect homes and buildings of customers throughout North and South America," Bloom said.

About DECRA® Roofing Systems, Inc., a Fletcher Building Products company As the inventor and leading manufacturer of the stone-coated steel roofing category, DECRA Roofing Systems, Inc., has been providing ageless beauty, superior performance and lasting durability since 1957. Available in a variety of profiles and colors, DECRA Roofing Systems are low maintenance, and offer long-lasting protection and flexibility for residential or light commercial projects. DECRA is a member of the U.S. Green Building Council, National Roofing Contractors Association and Metal Roofing Alliance. Info: www.decra.com.



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