At GenFlex, we believe commercial roofing should not be complicated. That’s why we offer proven, straightforward systems engineered for reliable performance and installation ease, backed by training and tools to equip you for success.

With over 40 years of low-slope roofing expertise, GenFlex has built a legacy of reliability, performance and practical innovation. Our streamlined product line is designed for simplicity – easy to stock, easy to sell and easy to install. We continue to serve the industry through one of the most experienced sales organizations in the country, backed by the scale and strength of Amrize.

We serve as the bridge between big brand capability and everyday contractor accessibility, bringing opportunity, simplicity and partnership to the roofing industry.

Visit our website.

Train with the pros

At GenFlex we understand the challenges you face. You’ve got to stay on top of the latest products and installation methods to stay ahead of the competition. That is why GenFlex offers comprehensive classroom and hands-on training programs. Our team has the knowledge and expertise to demonstrate the most efficient, quality roofing installation methods to keep you out in front, which is exactly where you belong.

Please reach out to your local sales representative to schedule a training in your area.

Learn more about training.

Knowledge and promos

Introducing the Building Products University education platform: This online education portal, bpuonline.com, gives you access to product training, installation tips, helpful do’s and don’ts and updated roofing 101 content across the Firestone Building Products family of brands in an easily accessible, user-friendly format.

Everything you need in one place: Online training for Firestone Building Products and its family of brands, Firestone, GenFlex and Gaco, are accessible on one training website. Check back often for new curriculum paths that qualify for architect continuing education credits and new contractor onboarding programs for those rainy days. It’s all in one place, organized and easy to use.

Learn how our knowledge can build yours!

Products

Roofing challenges are never over our heads. At GenFlex, we live to tackle – and solve – the toughest challenges in roofing. The result is a full line of proven, durable roofing systems and components that provide you with quality, ease of installation and complete warranty coverage. Because when it comes to meeting your needs, we just “get it.” Our products include:

• EPDM
• TPO
• Polyiso
• Accessories

Check out all of our products!

Latest Videos

GenFlex's Video Playlist

To learn more about GenFlex, visit their Coffee Shop Directory. Subscribe to the GenFlex YouTube channel. GenFlex Quick Jet Spray Adhesive Training Video GenFlex EZ TPO Peel and Stick Install GenFlex Quick Dual GenFlex One-Part Pourable Sealer - Liquid Flashing
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