Don’t Miss These Special Sessions at IRE 2024 – Day Two!

By Anna Lockhart.  

Mark your calendars for the must-see educational sessions being held on day two of the industry’s most anticipated and action-packed event of the year!  

As the largest roofing and exteriors tradeshow in North America, the International Trade Show (IRE) is the event of the year for industry professionals. Each year, attendees from across the world gather at the three-day event to see the latest and most innovative products on the market, network with fellow industry professionals and participate in engaging educational sessions. The 2024 trade show will take place in Las Vegas, Nevada from February 6-8 and will showcase hundreds of exhibitors on the tradeshow floor.  

With over one hundred educational sessions being held at the 2024 expo, attendees won’t have to worry about the lack of possibilities. As an experience unlike any other, those attending the event will want to have their pick of educational sessions from an array of topics and interests.  

At IRE 2024, many friends of the RoofersCoffeeShop® community will be moderating sessions, too! Check out the following sessions to hear from the industry’s greatest: 

Wednesday, February 7, 2024 

• Approaching Safety Differently – When Compliance Isn’t Enough - Start off IRE day two with Cheryl Ambrose of the NRCA as she illustrates the industry’s new approach to safety and safety conversations.  
• Pushing the Envelope: Increasing Sustainability in Building Construction Through Waste Diversion, Recycled Products, and Energy Efficient Exteriors - In this session featuring Sarah Schneider of the Cool Roof Rating Council (CRRC), learn how sustainability and energy efficiency are becoming an increasingly important topic among industry professionals and how to best implement these ideas in the workplace and on the job. 
• Roundtable Discussion: Industry Image and Outreach Roundtable 2024 – There is More to Roofing than the Roof - Don’t miss this special roundtable discussion featuring Wendy Marvin of Matrix Roof & Home as she and fellow speakers discuss the basics of running a roofing business and the tips and tricks they have to share.  
• Eliminating Language Barriers with Crews - In this session featuring Lynn Foster of Acculynx and Sean McDonnett of Beacon, participants will learn how contractors can eliminate language barriers between themselves and their crews in order to get the job done safely and correctly! 
• How to Build Your Brand and Drive More Leads - Tune in to this special session featuring Jamie Samide of Beacon to learn how to bring in quality leads and build your brand’s image and overall success! 
• NRCA Update on Roofing Industry Technical Issues - Hear from the Vice President of Technical Services at the NRCA, Mark Graham, as he leads this session centered around the latest reports and information about roofing product concerns noted by those in the industry.  
• Success in Your Roofing Company is No Longer About Roofing - Hear from Steve Little of KPOST Roofing & Waterproofing as he shares how to create a financially successful and secure business in today’s market. 
• KPI’s (Key Performance Indicators) Everyone Needs to Monitor - Scott Siegal of Certified Contractors Network leads this special session dedicated to key performance indicators (KPIs) and how businesses can use these factors to better their business.  
• Selling More by Expanding Past Roofing - Erik Zadrozny of Beacon co-hosts this special session dedicated to the topic of expanding service offerings, like adding siding and windows, to capture more sales with past customers.  
• OSHA and Regulatory Agency Updates - Hear from Trent Cotney of Adams & Reese as he shares updates on the latest regulation changes seen in the roofing and construction industry and how they will impact business owners and their crews. 

Register for the 2024 International Roofing Expo!