In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Western States Metal Roofing General Manager, Ray Kimble, to discuss why training and certification are becoming essential for contractors looking to grow in the metal roofing market. They explore the challenges contractors face when transitioning from traditional ...
By Anna Lockhart. Learn the importance of optimizing your business opportunities and offerings by adding metal roofing to your line up! Live from The Coffee Shops™ sound stage at the 2026 International Roofing Expo, Karen Edwards sat down with Melissa Dunson from Central States Manufacturing to discuss the ...
By Alberto Torres. Training in Miami brings contractors together to improve metal roof installation. Sherwin-Williams MetalVue organized an event in Miami, Florida, this February 2026 where Top Metal led a specialized training focused on the correct installation of metal roofing systems. The event brought together more than forty contractors and ...
By Jenny Yu. Explore some of the key features that differentiate two of the most popular roofing materials today. Every property owner has different goals, budgets and needs when it comes to choosing the roof system that works for them. To help contractors and homeowners make this decision, Sherwin-Williams ...
By Jenny Yu. TRA Snow and Sun leaders discuss product design and the push for industry standards. In this MetalTalk™, Karen Edwards spoke with TRA Snow and Sun’s Business Development Manager Mindy Dahlquist and Technical Director Lane Gardner about how collaboration and testing are shaping the future of snow ...
By Jenny Yu. For Viotell Metal Concepts, the magic lies not in the machinery or the metal; it lies in its people. Inside Viotell Metal Concepts, innovation begins not with machines but with people. The company’s leaders, founder and CEO Gonzalo Tellez and COO Anthony Ortega, have built a ...
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
By Jenny Yu. Western States Metal Roofing showcased its manufacturing process and new product innovations at IRE 2026. At the 2026 International Roofing Expo, Western States Metal Roofing debuted a new booth featuring its first 3D display, giving attendees a hands-on look at the company’s growing line of metal ...
By Jenny Yu. Sherwin-Williams' Roofing Passport brings speed, accuracy and confidence to custom metal roofing bids. As metal roofing continues to gain ground in the residential market, Sherwin-Williams is equipping contractors with tools to compete more effectively. In this RLW®, Karen Edwards spoke with Junny Lee and Heather McGinnis of ...
By Jenny Yu. Industry experts explain how snow retention technology is evolving to improve safety and roof performance. Safety has always been the primary reason for snow retention systems, but evolving roof materials and weather patterns are increasing awareness of their importance across the country. In a recent ...