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Educating Customers

Wendy Marvin Customer Education

Customer Education is About Caring

RCS Influencer Wendy Marvin says Matrix Roofing freely offers advice and education for its customers because it builds trust, which is the core of their business. Customers are the lifeblood of our industry and yet roofing is rarely on the radar of most homeowners. Planning for the replacement of their roof ...

Rudy Gutierrez Educating Customers

Education Builds Long-term Relationships

RCS Influencer Rudy Gutierrez says that education allows his company to become the customer’s problem solver and roofing contractor for the long term. At Shell Roofing Solutions Group, one of our core values is to create a long-term relationship with our clients. We do that by developing trust. Our approach is ...

Heidi Ellsworth Educating Customers

5 Easy Tips for Educating Your Customers

RCS Influencer Heidi J. Ellsworth says that you shouldn’t just be selling to customers, you should be educating them. In listening to roofing contractors, it is becoming obvious that the trends of just selling customers through pay-per-click and social media ads as a sole strategy is not working.  It is not about ...

Thea Dudley Educating Customers

Education on Contracts and Liens is Important

RCS Influencer Thea Dudley says that education protects everyone from the roofer to the customer to the supplier. When I think about education and my customers, my credit manager heart always skips a bit of a beat.  Most roofers don’t put enough emphasis on educating themselves on the protection and collection ...

Jon Stantz Educating Customers

Customers Want to Be Educated

RCS Influencer Jon Stantz says this his customers want to know when, how, and why now more than ever. At Pell Roofing and Siding our approach is pretty simple. We make sure that we have the correct brochures, products for demonstration, warranty information, building code requirements, possible recycling issues, disposal info ...

Mike Pickel Educating Customers

Educating Customers Every Day

RCS Influencer Mike Pickel says that it’s important that customers be as educated as possible about their roofing systems. Most people don’t ever think about their roof until they have a problem and then they are scrambling to find information and answers. We take the time to listen to our customers, ...

Charles Antis Educating Customers

Making Customer Education Fun

RCS Influencer Charles Antis says that they make learning fun for their customers by engaging them in game-playing. Charles Antis is joined by his VP of Sales and Operations, Aaron Antis, to share how they are educating their customers through gamification. You can watch their video response to the topic of ...

Trent Cotney Educating Customers

Education Breeds Success

RCS Influencer Trent Cotney says that educating clients is a win for your customers and provides benefits to your own company as well.   Educating your customers about roofing not only benefits them but will also increase your company’s credibility by demonstrating commitment to your customer and the roofing industry. At Cotney ...

Ken Kelly Educating Customers

Sales is All About Educating Your Customers

RCS Influencer Ken Kelly says that they treat every opportunity to inspect a roof as a chance to educate the building owner.  Through a very defined and rigid process, the team at Kelly Roofing follows these steps to educate every potential customer: Meet directly with the decision maker: We will never simply ...

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