RCS Influencers
Make social media work for you
RCS Influencer Melissa Chapman says that in today’s competitive market, social media is no longer optional; it’s essential. For roofing professionals, it's one of the most cost-effective and impactful ways to build brand awareness, attract new clients and foster trust within your local community. But how do you make it work ...
A contractor's guide to weather-related disaster response
RCS Influencer Wendy Marvin says disaster response separates prepared contractors from the unprepared. Weather-related disasters strike with increasing frequency and intensity, creating unprecedented demand for construction and restoration services. For contractors, these events present both significant opportunities and substantial challenges. The difference between those who thrive and those who merely survive ...
Using social media to build stronger roofing brands and communities
RCS Influencer Ashley Pietsch shares six tips to leveraging social media in the roofing industry! In today’s digital landscape, roofing contractors who aren’t using social media are missing out on one of the most powerful tools to grow their business. Whether you’re a one-crew operation or a large regional company, social ...
Building stronger relationships as roofing professionals in 2025
RCS Influencer Wendy Marvin shares how elevating your business approach, appearance, customer relationships and community presence helps you distinguish yourself in a crowded marketplace. In the competitive roofing industry, success isn't just about quality workmanship — it's about developing strong relationships and elevating professionalism. As we navigate 2025 (and beyond), roofing ...
Using social media to grow your roofing brand
RCS Influencer John Kenney says that social media is more than a digital billboard; it's a strategic channel for branding, engagement and lead generation. A strong social media presence is no longer optional in today's competitive roofing market. It's essential. Whether you are a residential contractor working in local neighborhoods or ...
Preparing for disaster: Let's be ready to be helpful
RCS Influencer Randy Chaffee says as suppliers and contractors we can get together ahead of disasters and have a culture of wanting to help people and be part of the community. Editor's note: The following is the transcript of a live interview with RCS Influencer Randy Chaffee. You can read the ...
5 tips for effectively managing your time as a business owner
RCS Influencer Melissa Chapman says that managing your time and empowering the right team members is key to scaling your business. For many roofing contractors, the daily grind is all-consuming — estimating jobs, managing crews, answering customer calls and chasing materials. But if your vision includes scaling your company, increasing ...
Strategic delegation and time management
RCS Influencers Ashley and Seth Pietsch share a blueprint for growth in the roofing industry. As an insurance professional who partners closely with roofing contractors, I’ve had the opportunity to observe a wide range of leadership styles. One consistent theme stands out among those who experience sustainable success: effective time management ...
Mastering time and delegation: How roofing industry leaders can focus on growth
RCS Influencer John Kenney says that leaders must commit to working on the business, not just in it, to succeed. In the fast-paced roofing world, leaders are pulled in countless directions — from managing crews and reviewing estimates to handling customer issues and chasing the next big project. While wearing many ...
Best practices for hiring, onboarding and managing subcontractors in roofing projects
RCS Influencer John Kenney says subcontractor management is about building long-term, high-trust partnerships. Safety, quality and consistency in roofing projects are only as strong as the subcontractors you bring onto the job. As a roofing industry expert, I’ve seen how critical it is to move beyond just hiring on price. Establishing ...
