Sales & Marketing
5 Ways Contractors Screw Up When Hiring Their First Salesperson
By Ryan Groth. So, you are about to hire your first salesperson. Here are the top 5 ways you will screw it up. As I’ve been working with company owners in the contracting and building materials industry, there comes a time when an owner asks themselves “do I want to keep this ...
Contractor Increases Leads By 30%
By Karen L. Edwards, RCS Editor. The Surefire Marketing Platform helped Hinkle Roofing achieve the marketing results they wanted. Birmingham, Alabama-based Hinkle Roofing wanted to increase the number of leads that were coming in and at the same time knew that an improved website and stronger digital marketing campaign was needed to ...
Don’t Be Afraid to Toot Your Own Horn
By Jim Townsend, Duro-Last. There are a number of free tools you can use to spread the word and grow your business! I remember a man once telling me about his successes in the roofing industry and the work that he had been involved in that made a positive impact on ...
From the 800-Pound Gorilla to a Mickey Mouse Corporation in 10 years
By Roofing Marketing Pros. Using the Internet to stay relevant in today’s market share. In the 1990s, Nokia had predicted what the smartphone would look like in the future. They had spent millions on research and had even developed a touch screen that looked like the iPad. “Nokia actually developed the sorts ...
What's Your Game Plan for Online Reviews?
By Steve Eastlack, Surefire Local. No modern marketing strategy is complete without a game plan for online reviews. With 92% of consumers making buying decisions based on online reviews, and 30% choosing local businesses based on how they respond to customer feedback, the fact that happy, vocal customers are your best marketers ...
How CRM Improves Roofing Sales
By Sarah Smith, JobNimbus. Whether you work for a big or small roofing company, businesses today can all depend on customer relationship management (CRM) to improve sales. Salespeople can benefit from adopting a CRM through its simple format, various tools, and central database. With the help of CRM, your business can thrive ...
How Can Fishing and Predictability Help Your Business?
By Lauren White, RCS Reporter. Ryan Groth explains how fishing is similar to moving from unpredictability to predictability in your business. Ryan Groth, founder of the Sales Transformation Group, recently went fishing with Captain Brian Sanders in southwest Florida. After a very successful day fishing, and catching almost 100 ...
Defining Leadership and Applying the Principles to Marketing
By Roofing Marketing Pros. Good leadership is the most critical element in the success or failure of a company. There are a lot of definitions of leadership. The best definition that I have found is the ability to influence others and taking ownership of the success/failure of a group. If leadership is defined ...
Your Questions on Voice Search, Answered
By Steve Eastlack, Surefire Local. In the voice search world, the customer journey starts with a question. Consumers have moved from browsing and doing basic keyword searches to asking everywhere. What does this mean for local businesses? Simple: you risk losing customers if you’re not answers-ready. But before you become answers-ready, you need ...
Where To Lay the Groundwork For Local Marketing
By Surefire Local. Successful local marketing has always been predicated on how local customers find you. With search becoming increasingly mobile, voice-assisted and hyperlocal, the search journey has shifted from browsing to asking. Your goal as a business owner is therefore to show up and answer questions everywhere your customers are looking. Here’s ...
