By Roofing Marketing Pros.
In the 1990s, Nokia had predicted what the smartphone would look like in the future. They had spent millions on research and had even developed a touch screen that looked like the iPad.
“Nokia actually developed the sorts of devices that consumers are gobbling up today. It just didn’t bring them to market. In a strategic blunder, it shifted its focus from smartphones back to basic phones right as the iPhone upended the market,” according to the Wall Street Journal.
Nokia had over 40% of the smartphone market share in the early 2000s. By 2013 it only had 3% of the market share. It went from the 800-pound gorilla to a Mickey Mouse corporation in just 10 years. This story is not unique.
It happens every single day. It happened to BlockBuster, Toys R’ Us, and many others. The entrepreneur marketplace is like a graveyard, it’s riddled with dead companies.
And it will happen to the roofing industry too.
The companies that adapt to the modern way of doing business will continue to gain market share and eventually put the other companies out of business.
Don’t be like Nokia. It’s time to adapt to the Internet and start heavily investing in your online presence.
If you want to start getting results online, Schedule a free strategy session.
About Roofing Marketing Pros
Roofing Marketing Pros have developed a super effective, unique, and proprietary system that will consistently provide contractors with new commercial or residential clients looking for roof replacement services. They are laser-focused on delivering PROVEN marketing systems that provide you 5-10 X ROI. Unlike most generalists, Roofing Marketing Pros specialize in a specific type of marketing that puts roofing contractors in front of prospects looking to get their roofs replaced. For a digital advertising and marketing approach for roofing business that offers the same level of commitment and expertise as roofing contractors off their clients, Roofing Marketing Pros is the company to talk to by visiting www.roofingmarketingpros.com.