Expert Conversations
Futureproofing through partnership
By Dani Sheehan. Stronger supply chains start with stronger partnerships — know what’s happening behind the scenes to stay ahead. Every material tells a story – where it came from, how it arrived at the jobsite and what it took to get it there on time. And behind each shipment ...
The restoration advantage: How manufacturers help contractors succeed
By Dani Sheehan. As restoration continues to grow, contractors increasingly rely on manufacturers not just for products, but for expertise, training and partnership. Today's restoration projects require technical expertise, accurate roof evaluations, strong sales conversations and a deep understanding of building performance. To help contractors meet those demands, manufacturers are ...
Navigating a new normal
By Emma Peterson. How contractors and manufactures can handle long-term uncertainty and instability. For the last few years, it seems like we are in a cycle of uncertainty and instability, whether that be on the geopolitical stage or local. And as 2026 continues in this trend, it ...
Daylighting supports smarter metal building design
By Jesse Sanchez. Natural light, improved efficiency and easier installation are helping contractors bring more value to modern metal buildings. On this episode of MetalTalk™, Karen Edwards spoke with Brian Grohe, director of commercial sales for North America at Velux®, about daylighting in modern metal buildings. As metal buildings continue ...
The composite advantage
By Emma Peterson. Inside Tapco’s roofing systems and their performance advantages. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth got the chance to talk to Mike Winter from Tapco Roofing Products about how their tile and shake products offer the perfect combination of aesthetics and durability. Tapco’s ...
Roof rejuvenation's hardest problem isn't selling. It's finding the right roof.
By The Coffee Shops™. Lead lists were built for replacement. Rejuvenators need something different. Most lead lists in roofing were built for one thing: replacement. The roof is shot, the homeowner is shopping, the contractor closes. Rejuvenation works nothing like that. A rejuvenator needs an asphalt shingle roof somewhere ...
The future of the ECA
By Emma Peterson. How women are paving a path forward for exterior contractors. This year, the Exterior Contractor Alliance (ECA) had a milestone moment when Lee Lipniskis, owner of Levello Construction, and Jewels DeCorsey, general manager at All Craft Exteriors, became the first women inducted to the ECA board! To ...
Reasons to recycle: Turn sustainability into opportunity
By Jenny Yu. Industry experts will share practical strategies for creating value for customers while supporting environmental goals. An upcoming RoofersCoffeeShop® Read Listen Watch® titled “How Roofers Win With Recycling” will explore how contractors can turn recycling from an afterthought into a strategic business advantage. Hosted by Megan Ellsworth, ...
Keeping humanity central
By Emma Peterson. In an upcoming CoatingsTalk, Michelle Miller will share insights into balancing AI adoption with human authenticity. On July 8, 2026, Megan Ellsworth will be sitting down with Michelle Miller, the president of Creativate, for a CoatingsTalk™ all about artificial intelligence (AI). The episode, “Retaining Humanity in ...
Keeping embers out
By Emma Peterson. The critical role of metal roofing in designing homes to withstand wildfires. As we enter wildfire season, creating more resilient homes and structures is top of mind for many people across the country. To learn more about the role of roofing in designing buildings that can withstand ...
