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Expert Conversations

Capturing knowledge and culture across business transitions

Capturing knowledge and culture across business transitions

By Emma Peterson. Why succession planning is about more than retirement — it’s about people, knowledge and culture. For many small business owners, the goal is to create a legacy in their business that succeeds long after they retire. But the spot where many of these owners encounter issues is ...


Creciendo juntos construyendo comunidad y negocios en roofing

Creciendo juntos construyendo comunidad y negocios en roofing

Por Alberto Torres. Contratistas comparten como las relaciones, la colaboración y el apoyo mutuo están impulsando el crecimiento dentro de la comunidad hispana. Durante este episodio de La Voz de los Ruferos, grabado en vivo durante el Business Building Workshop (BBW) de CertainTeed en Miami, la conversación tomo un rumbo ...


What you need to know about licenses

What you need to know about licenses

By Emma Peterson. Attorney Kyle Rea answers common questions about getting a roofing contracting license. In a new episode of Roofing Road Trips®, Megan Ellsworth had the chance to sit down with Kyle Rea, an attorney from Adams and Reese law firm, to ask him some of the most ...


Creating a culture of safety with Brad Beldon

Creating a culture of safety with Brad Beldon

By Service Alignment. The 2,400-meal standard: why safety is the foundation of roofing growth. In the commercial roofing world, discussions usually revolve around production numbers, backlogs and square footage. However, for a company to survive eighty years and scale to thousands of employees, the foundation must be built on something much stronger ...


Manufacturer reps help contractors turn technical support into jobsite confidence

Manufacturer reps help contractors turn technical support into jobsite confidence

By Jesse Sanchez. Luis Ramos explains why manufacturer representatives are most effective when contractors use them as an extension of the team. On this episode of Roofing Road Trips®, Megan Ellsworth spoke with Luis Ramos, territory manager for MuleHide in Southeast Florida, about the day-to-day value manufacturer representatives bring to ...


The power of roof restoration

The power of roof restoration

By Emma Peterson. Industry experts break down what roof restorations are and why they are growing popular now. Roof restoration has grown to be the go-to alternative for traditional tear-offs and replacements. To help people learn more about what defines a restoration project and the key standards that guide a ...


Three generations of roofing success

Three generations of roofing success

By Jenny Yu. Aetna Roofing Corporation continues to grow in the Northeast while preparing the next generation of leadership. Nearly 60 years after its founding, Aetna Roofing Corporation continues to build on its family legacy while preparing for the future under third-generation leadership. In a recent episode of Roofing ...


New workforce initiative aims to strengthen roofing

New workforce initiative aims to strengthen roofing's talent pipeline

By Jenny Yu. Owens Corning and Futures Inc. team up to create the Roofing Career Network: the first standardized workforce development system for roofing nationwide. The roofing industry continues to grapple with a persistent workforce shortage, prompting manufacturers, contractors and industry partners to rethink how they attract and develop talent. ...


The state of roofing halfway through 2026

The state of roofing halfway through 2026

By Emma Peterson. Trent Cotney shares both his long- and short-term thoughts about the current state of the industry. Trent Cotney recently stopped by The Coffee Shops™ for a new episode of Roofing Road Trips® all about what’s new in the industry. Trent is a partner at Adams and ...


Global innovation, local connection

Global innovation, local connection

By Dani Sheehan. USG Securock® Brand is innovating faster, connecting deeper with contractors and leveraging its global partnership with Knauf to bring next-generation roofing products to market. The roofing industry continuously faces evolving weather patterns, tougher performance standards and rising expectations from building owners. In a recent episode of Roofing ...


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