Expert Conversations
Women share how their unique paths led to industry success
By Emma Peterson. Learn how Michelle Ly, Rachel Narveson and Jana Zavala built their businesses and communities in a traditionally male-populated field. In a special Coffee Conversations sponsored by QXO, Heidi J. Ellsworth got to sit down with three fellow female-business owners to chat about their journeys into the ...
Keeping up with curb appeal
By Emma Peterson. How Westlake balances staying on trend while still offering timeless resilience. While at the 2025 International Builders Show, Heidi J. Ellsworth had the opportunity to interview Sarah Lograsso, the director of marketing and product management at Westlake Royal Building Products, to discuss their stone and roofing ...
More than translation: Creating spaces for Hispanic contractors
By Emma Peterson. Learn how Pantera Pros and NAHICA are shaping the future of roofing by creating community spaces for Hispanic professionals. It’s Hispanic Heritage Month and to celebrate, The Coffee Shops™ hosted some Hispanic trailblazers who are driving innovation, empowering their communities and paving the way for future ...
The power of ICF construction
By Emma Peterson. From storm protection to fire resistance and energy efficiency, learn about the benefits of working with insulated concrete forms. Over the years, we’ve seen a variety of changes in the roofing and construction industries as products and technology advance. One big example of this is the move ...
Get insights on legal policies and procedures
By Emma Peterson. Enter for a chance to win a free book from industry leader and expert Trent Cotney! Being a roofing contractor often means wearing many hats, whether it’s the hard hat at the job site or a baseball cap while working on sales and marketing in the office. ...
Project Map It revoluciona la presentación de proyectos de techado
Por Jessica Bravo. Aprende como presentación visual puede abrir nuevas puertas y cambiar la percepción del cliente. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Perla Arias sobre cómo Project Map It está transformando la manera en que las empresas de techado muestran su trabajo. ...
Build better, lead smarter: Why roofing success starts at the top
By Jesse Sanchez. Revealing how strong, intentional leadership, not just relentless hustle, is the real key to sustainably scaling a successful roofing business. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Melissa Chapman, co-founder of The GLO Group, to dig into the real reasons ...
From fixing leaks to building loyalty: How service departments fuel roofing growth
By Jesse Sanchez. A focused approach to structure, processes and KPIs could take your service game to the next level. In this Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with Tracey Donels of Service First Solutions to explore the “how” of the structures, systems and scorecards that ...
Innovating with purpose
By Emma Peterson. Learn how Elevate develops products designed to address some of the biggest issues in roofing – labor and weather. Uncertainty has been the buzzword of the year when describing the state of the roofing industry. But even through this year’s tariff changes and policy shifts, two ...
Precision, productivity, possibility
By Jenny Yu. This live RLW webinar explores industry challenges, new technology and what’s ahead at METALCON 2025. Ready to discover the latest innovations shaping the future of metal roofing and construction? Don’t miss this RoofersCoffeeShop® ReadListenWatch® (RLW) webinar titled “Innovation in action: MetalForming and METALCON.” This special event ...
