Expert Conversations
Putting weather performance front and center
By Jesse Sanchez. With hurricane-force wind testing and impact resistance, this lightweight slate roofing system aims to create future-proof homes. As climate events grow more extreme, roofing manufacturers are under pressure to deliver products that can stand up to punishing weather conditions. In this episode of the Roofing Road Trips® ...
Building better roofs together
By Emma Peterson. DaVinci Roofscapes partners with contractors to strengthen roofs and businesses. DaVinci Roofscapes has established themselves as more than just a provider of high-quality roofing products, but as a go-to partner for many contractors and installers. In this Read Listen Watch® (RLW), Heidi J. Ellsworth sat down with ...
The 3 most common referral program mistakes
By Jenny Yu. Avoid these regular pitfalls to make your referral program work for you. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with Rebecca Mayo, director of partnerships for gFour Marketing, about the importance of referral programs to keep a healthy stream of clients and jobs ...
Tackling roofing’s sales gap with integrated tools
By Jesse Sanchez. This sales module aims to streamline the full customer journey for commercial roofing contractors. In this Roofing Road Trips® podcast episode, Brian Cook of Dataforma revealed a bold step forward for the roofing tech company that could reshape how commercial contractors manage sales. While Dataforma has long ...
Manufacturer training that works for you
By Dani Sheehan. Explore how Progressive Materials creates a learning space for training that speaks directly to your business goals. Megan Ellsworth sat down with Jeff Romero from Progressive Materials (PM) in an episode of CoatingsCast® to talk about what it means to become a Certified Licensed Applicator (CLA). ...
Custom solutions second to none
By Jenny Yu. This company combines product innovation and contractor training to ensure each project is a success. In an episode of Roofing Road Trips®, host Karen Edwards spoke with Greg Lusty, president and CEO of All Weather Insulated Panels (AWIP), to discuss the company's groundbreaking work in ...
What the future holds for QXO
By Emma Peterson. Matt Fassler, QXO’s chief strategy officer, shares what their acquisition of Beacon means for the future. It’s been over half a year since QXO acquired Beacon in an industry-shaking deal. To get more insight into the strategy behind this move and what the path ahead ...
Build a culture they won’t want to leave
By Jesse Sanchez. Why counteroffers often fail and what really keeps employees loyal. In a labor market stretched thin, counteroffers have become a common tactic for employers scrambling to keep top talent. But as Tony and Kristin Case of Hi-Peak Staffing Solutions explained on this episode of the Roofing Road ...
The Duro-Last® 2024 Project of the Year
By Emma Peterson. Explore this award-winning project with the team that put it all together behind the scenes. In a new episode of Stories from the Roof, Megan Ellsworth spoke to the incredible team from Duerson Corporation and the Duro-Last manufacturer's representative behind the 135,000-square-foot reroof of Grinnell Mutual Reinsurance ...
Protection beneath every roof
By Dani Sheehan. APOC’s next-generation synthetic underlayment helps build a stronger, more reliable roof system from the ground up. Beneath every shingle, tile or metal panel lies an underlayment – a critical secondary barrier that helps keep moisture out, boosts system performance and ensures long-term durability. In a recent episode ...
