Roof quotes, QR codes and the roofing tech revolution

By Jesse Sanchez. 

Learn more about the platform that helps contractors convert leads faster and with less hassle. 

In this episode of Roofing Road Trips®, host Karen Edwards discusses the backend mechanics and the big-picture strategy behind the Owens Corning® and ROOFLE partnership. Joining the conversation is Jon Gardner, head of learning and development at Owens Corning; Travis Harvego, CEO and co-founder of ROOFLE; and Chris Morris, ROOFLE’s partnerships lead. The discussion quickly takes a practical turn as the guests outline exactly how contractors are using Roof Quote PRO to convert website visitors and QR code scans into high-value leads, an essential strategy for staying profitable as the roofing market cools. 

Roof Quote PRO is a digital tool giving roofing contractors an edge in converting online and offline traffic into actual sales. According to Chris, contractors are seeing powerful results. “We’re seeing double-digit higher or 2X higher conversion rates at the kitchen table based on this,” he shares, crediting the platform’s ability to pre-qualify leads and equip reps with hyper-relevant data. 

The system empowers homeowners to initiate roof quotes online with accurate pricing, brand education and instant customization. But it's more than a quote tool. Jon explains the deeper purpose: users want complete transparency, education and flexibility to use the tool when they want, how they want.  

Contractors aren't left on their own, either. The onboarding process is streamlined to the point of user independence. Travis shares, “We've seen contractors that have used it the same day. They signed up in the morning, got their onboarding call done in the afternoon and they were up and going by the end of the day.” 

This isn't some clunky software add-on either. The partnership has integrated Owens Corning’s Total Protection Roofing System, product branding and visualization tools directly into the quoting platform. “These key elements were not done just in a vacuum,” Jon adds. “They were really built so that we can solve the critical areas that homeowners are saying they must have.” 

From QR codes on job site signs to TV ads and even golf balls, contractors are getting creative with how they deploy Roof Quote PRO to generate leads. “Before they even get home, they have an estimate on what their roof would cost,” Travis shares.  

And for those worried about the cost? The tool is available to Owens Corning Contractor Network members for a discounted rate and can be paid with promotional funds. “Sell more because of your investment and then get more,” Chris adds. “It’s really a self-serving environment.” 

For contractors ready to adapt to how today’s homeowners shop for everything, including roofs, the tools are here. The results are real and the barrier to entry has never been lower! 

Read the transcript, Listen to the episode or Watch the conversation to learn more about how to transform your website into a revenue machine and why the modern roofing game is won in under 30 seconds!