When dependability matters, Malarkey raises the bar. 

Roofing contractors working in challenging climates know that the right product can make all the difference in long-term roof performance. In regions like the Pacific Northwest, where heavy rainfall, wind-driven storms and consistent moisture are part of daily life, homeowners expect roofing systems that can stand up to the elements year after year. A recent residential roofing project, completed by Bellingham Skyline Roofing & Construction in Washington, using Malarkey products highlights how choosing the right materials can help contractors deliver both durability and peace of mind. The project involved a 44-square roof replacement on a home. While every roofing project has its unique challenges, this one required a solution specifically designed to handle the realities of the Pacific Northwest climate.

Frequent rain, high humidity and gusting winds create conditions that can test even the best roofing systems. For contractors, the challenge is finding products that not only perform well immediately after installation but will also continue protecting the home for decades.

To meet those demands, Bellingham Skyline Roofing & Construction selected Malarkey Legacy® Scotchgard™ architectural shingles in Midnight Black. The choice was driven by the product’s reputation for durability, quality construction and manufacturer-backed protection. According to the contractor, long-term value and dependable performance were major considerations when selecting materials for the project.

One of the defining features of Legacy shingles is their use of NEX® polymer-modified asphalt. This technology is designed to increase flexibility and improve resilience in a wide range of weather conditions. For roofing contractors, enhanced flexibility can help roofing materials better withstand temperature fluctuations and environmental stress, while superior granule adhesion contributes to maintaining the roof's performance and appearance over time.

The project also showcased the value of impact and wind resistance. Legacy Scotchgard shingles feature a Class 4 impact rating and are backed by a robust wind warranty, offering an additional layer of protection for homeowners concerned about severe weather events. In storm-prone regions, these performance characteristics can become a significant selling point when discussing roofing options with customers.

Another advantage in damp climates is algae resistance. High rainfall and humidity often contribute to the black streaking that can appear on residential roofs. The Scotchgard granules incorporated into the shingle system contain copper designed to help defend against algae growth, allowing roofs to maintain their visual appeal longer. For homeowners investing in a new roof, aesthetics are nearly as important as performance, making this an attractive feature during the sales process.

Beyond durability and appearance, sustainability continues to become an important consideration across the roofing industry. Legacy Scotchgard shingles are manufactured with upcycled materials and smog-reducing granules, giving contractors another talking point when working with environmentally conscious homeowners. As customers increasingly ask questions about sustainability, products that combine environmental benefits with high performance can help contractors differentiate themselves in competitive markets.

Of course, even the best roofing products rely on expert installation to perform as intended. Bellingham Skyline Roofing & Construction reported a smooth installation process on the project, demonstrating how quality materials and skilled workmanship work together to create successful outcomes. The completed Midnight Black roof not only enhanced the home's curb appeal but also delivered the protection needed to withstand the demanding Pacific Northwest climate.

For roofing contractors, this project serves as a reminder that matching product performance to regional climate challenges remains one of the most important decisions in any roofing system. By combining reliable installation practices with materials engineered for durability, weather resistance and long-term value, contractors can provide homeowners with roofing systems built to perform when conditions are at their toughest.

Learn more about the project and the products that were used.

By The Coffee Shops®.

The event will bring education, innovation and networking to Mississauga, Ontario.

The Canadian Roofing Expo will return January 19-20, 2027, at the International Centre’s Hall 5 in Mississauga, Ontario. The biennial event brings together roofing professionals to explore products, technologies, techniques and educational opportunities shaping the industry. As Canada’s only tradeshow and educational forum dedicated to all aspects of roofing systems and technologies, the expo serves professionals across the roofing, construction and property management industries. Attendees include architects, building inspectors, contractors, engineers, property owners, property managers, roofing consultants and specifiers. Those attending can also meet the event sponsors including Polyglass, SOPREMA,
Carlisle Syntec Systems and Tremco.

Following the success of the rebranded Canadian Roofing Expo in 2025, organizers are planning an expanded and redesigned experience for 2027. Feedback from attendees, exhibitors, sponsors and industry partners has helped shape enhancements intended to increase opportunities for education, networking and business development.

The redesigned tradeshow floor will feature additional exhibitors, interactive displays and improved traffic flow. Educational sessions will be located directly on the show floor, with optimized scheduling intended to minimize overlap and help attendees participate in more learning opportunities. Make sure to stop by booth 200 and meet the The Coffee Shops team! Don't forget to check out our TCS clients also attending: ServiceTitan, Sika, IKO and Malarkey.

The 2027 expo will also introduce an attendee passport program featuring daily prize drawings. Enhanced food and beverage offerings will be delivered through participating exhibitor booth spaces, while expanded networking receptions on the show floor will create additional opportunities for industry professionals to connect.

Throughout the exhibition, attendees will be able to discover innovative roofing products and technologies from both returning and new exhibitors. Private on-site meeting rooms will also be available for organizations that want to conduct staff meetings or business discussions during the event.

Representatives from the Canadian Roofing Contractors Association and participating provincial roofing associations will be available to discuss issues, trends and opportunities affecting the industry.

The 2025 expo featured more than 150 exhibitors, sponsors, educational sessions and demonstrations. In 2027, the event will once again give attendees access to live demonstrations, industry education and valuable professional connections.

Grab your spot now!

By The Coffee Shops®. 

Elderly homeowner receives new roof. 

For roofing contractors, every project starts with protecting a structure from the elements. But sometimes, a roof represents something much bigger. A recent community restoration effort in Sherwood, Oregon serves as a reminder that the roofing industry has the power to change lives, not just buildings. According to Malarkey Roofing Products, a collaborative project between Malarkey Cares and Catalyst Partnerships NW helped restore a safe and secure home for a homeowner facing significant personal and financial challenges.

The homeowner, a 69-year-old woman living on a limited income, had relied on her son for major home repairs for years. After his passing, she found herself dealing with a failing roof and growing concerns about the condition of her home without the support system she once had. What began as roof leaks quickly revealed more extensive issues that threatened the home's structural integrity. Volunteers initially installed a temporary tarp to prevent further water intrusion, but it became clear that a permanent solution was needed.

That solution came through Catalyst Partnerships NW, a nonprofit organization focused on connecting donated resources and skilled volunteers with homeowners who need critical repairs. Working alongside local partners, the organization coordinated a restoration effort that addressed both the damaged roofing system and underlying structural concerns. Malarkey Roofing Products contributed roofing materials through its Malarkey Cares program, helping ensure the homeowner would receive a durable, long-lasting roofing system.

For contractors, stories like this highlight the unique role roofing professionals play within their communities. A roof is often easy to view as another project on the schedule, but for homeowners, it represents safety, stability and peace of mind. When a roof fails, the consequences extend far beyond water intrusion. Families can face mounting stress, escalating repair costs and concerns about whether they can remain in the homes they love.

The Sherwood project also demonstrates the value of partnerships between manufacturers, contractors and nonprofit organizations. By combining donated materials, skilled labor and community support, the team was able to complete repairs that otherwise may have been financially out of reach. These collaborations continue to show how different segments of the roofing industry can work together to create meaningful impact beyond traditional business objectives.

Many contractors already participate in charitable roofing projects, disaster recovery efforts and local community improvement initiatives. These opportunities not only help homeowners facing hardship but also strengthen relationships within the community and reinforce the industry's reputation as one built on service and craftsmanship. Projects like this one demonstrate that roofing expertise can be a powerful tool for improving lives.

The transformation of the Sherwood home ultimately delivered more than a new roof. It restored confidence, dignity and a sense of security for a homeowner navigating difficult circumstances.

By Emma Peterson.

Get ready for the largest roofing contractor conference in Texas!

The 2026 annual Texas Roofing Conference is coming up at the end of October (10/21/26-10/23/26 to be precise). This conference is organized by the Roofing Contractors Association of Texas (RCAT) and provides attendees with the opportunity to attend cutting-edge educational sessions, explore a two-day expo featuring the latest roofing products and network at a variety of fun events!

Experience incredible education

This year’s show boasts a variety of industry-leading speakers for its education program. Whether you’re a commercial contractor or residential roofer, attending these courses is a sure-fire way to find new ideas to build your business!

Here’s a few sessions The Coffee Shops® has bookmarked:

• The 5 Revenue Drivers Behind High-Performing Roofing Service Division: This session will be taught by Chad Westbrook of Service Alignment on Thursday, October 22. In the session, Chad will explain how contractors can “turn service work into dependable, profitable revenue.”
• OSHA Defense Mastery: also on October 22, this session will be taught by the incredible Trent Cotney of Adams and Reese. During the 50-minute session, Trent will cover a practical roadmap for handling OSHA inspections. This is the perfect sessions for those wanting “a better understanding of how to reduce exposure before an incident occurs and how to respond if OSHA knocks.”
• NRCA update on roofing industry technical issues: in this session, the National Roofing Contractors Association’s Mark Graham will give attendees an update on building code changes, FM guideline revisions and other technical details that “change how roofing contractors design, bid and install roof systems.”
• Leadership, Performance, Teamwork, Resilience and Accountability: This session is actually the keynote of the 2026 show! It is taught by Clint Bruce, who is a former NFL linebacker, a Navy SEAL veteran and business founder. His presentation will draw on his experiences and focus on the role of leadership, performance, teamwork, resilience and accountability in success.

See the full schedule of sessions!

Explore innovations on the expo floor

The expo floor (which will be open 1 p.m. - 5 p.m. on 10/22 and 10 a.m - 2 p.m. on 10/23) will host more than 150 manufacturers, suppliers, software and service providers such as ABC Supply, QXO, Polyglass, Tamko, Malarkey Roofing Products, Owens Corning, MetalVue by Sherwin-Williams, SRS Distribution, GAF, READYSLATE, JobNimbus, Eagleview and Johns Manville! Each exhibitor booth will showcase the newest, more innovative products and services in the roofing material and technology market.

There are also some fun prize opportunities! On October 22, door prize drawings will kick off at 2 p.m. (you must be present to win). As for October 23, there will be a $5,000 RCAT Raffle Winner drawing at 1:30 p.m.!

Attend events and make connections

And if the education opportunities and expo weren’t enough to keep you busy, RCAT has also planned a few special events during the 2025 Texas Roofing Conference:

• RCAT Annual Golf Tournament: hosted at the Cowboys Golf Club 1600 Fairway Dr, Grapevine, Texas 76051), this is your opportunity for some friendly competition! Players must register an advance.
• Welcome Reception: kick off the show by attending the welcome reception at the Gaylord Texan Mission Plaza. This event runs from 6:30 p.m. to 8 p.m. and is open to all fully registered conference attendees and exhibitors.
• Awards Luncheon: take a break from attending education sessions and exploring the expo floor with RCAT’s Annual Business Meeting & Awards Luncheon!

These are not just a great opportunity have some fun, but also to network with their peers and make connections with industry leaders that will last beyond the show!

The 2026 show will be hosted at the Gaylord Texan Resort and Convention Center. Make sure you have your tickets!

Por Emma Peterson, traducido por Alberto Torres. 

El evento de este año se acerca rápidamente, con el primer día programado para el 27 de septiembre de 2026, y queremos ayudarte a crear la agenda ideal para aprovechar al máximo tu experiencia. 

El Western Roofing Expo (WRE), patrocinado por la Western States Roofing Contractors Association (WSRCA), es uno de los eventos más importantes de la industria del techado y la impermeabilización. No solo está lleno de actividades reconocidas, como la competencia de instalación de tejas Roofing Games™ y la subasta en vivo, sino que también cuenta con 28 sesiones educativas, dos almuerzos con conferencias y mucho más. 

Es una gran cantidad de actividades para solo tres días (el evento de 2026 se llevará a cabo del 27 al 29 de septiembre), por eso queremos compartir algunas de las sesiones y actividades que no te puedes perder. 

Domingo, 27 de septiembre de 2026 

El primer día del evento estará enfocado principalmente en establecer conexiones con expertos y colegas de la industria. Hay varias actividades opcionales, como el Bob Porter Golf Tournament y el Sporting Clays Tournament, pero el evento principal del día será la bienvenida y subasta de WRE. Patrocinado por GAF,  este evento no solo marca el inicio de WRE 2026, sino que también recauda fondos para la Davis Memorial Foundation, la organización benéfica de WSRCA.

Lunes, 28 de septiembre de 2026 

El lunes comienza la acción con una agenda llena de más de una docena de sesiones educativas. Estas son algunas de las sesiones que recomendamos: 

• Tendencias importantes en la industria del techado: Heidi J. Ellsworth, de RoofersCoffeeShop®, presentará las tendencias que están marcando la industria. Esta sesión ofrecerá a los asistentes información valiosa sobre dónde ha estado la industria del techado y hacia dónde se dirige.  
• ¿Listo o no?: Nuestros amigos Trent Cotney y Benjamin Briggs, de Adams and Reese, hablarán sobre las redadas de ICE, las auditorías I-9 y cómo los contratistas de techado pueden gestionar su exposición ante el panorama migratorio actual.  
• De contratar rápido a contratar bien: En esta sesión en español, Amparo Sancen, de Latinos En Roofing, explorará cómo formar un equipo de techado que contribuya al éxito de tu negocio.  
• Uso de la IA en la estimación de proyectos de techado: John Kenney, de Cotney Consulting Group, compartirá información sobre el uso de la inteligencia artificial (IA) en las operaciones de techado, específicamente en los procesos de estimación.  

Además de estas oportunidades educativas, el lunes habrá dos opciones de almuerzos educativos, tres demostraciones y el esperado evento Roofer’s Feud. Aquí te contamos un poco más: 

• Almuerzos: El lunes habrá dos oportunidades para aprender durante el almuerzo. Una será para profesionales de habla hispana y contará con Victor Maya (Advantage Roofing, GAF), quien hablará sobre cómo maximizar las reclamaciones de seguros para techos comerciales. La otra contará con Craig Brightup (corresponsal político de WSRCA) y Chad Collins (presidente de la junta directiva de la National Roofing Contractors Association), quienes ofrecerán una actualización sobre temas políticos.
• Demostraciones: Habrá tres demostraciones el lunes. La primera comenzará a la 1:30 p.m. y estará a cargo de Polyglass U.S.A. La segunda, que comienza a las 2:30 p.m., será presentada por TAMKO Building Products, y la última demostración del día será a las 3:30 p.m. con Johns Manville.  
• Roofer’s Feud: Para cerrar las actividades del lunes llega Roofer’s Feud. Patrocinado por CertainTeed, será una excelente oportunidad para poner a prueba tus conocimientos y disfrutar de una competencia amistosa.  

Martes, 29 de septiembre de 2026 

¡Pero todavía hay más! Comienza el martes con un desayuno y conversaciones en mesas con el equipo de National Women in Roofing a las 7 a.m. (ten en cuenta que esta actividad requiere un registro adicional de $55). Después del desayuno, será momento de regresar directamente a las sesiones educativas. Algunas de las que recomendamos para el martes incluyen: 

• Mesa redonda sobre techado: Organizada por el Comité de Jóvenes Profesionales del Techado de WSRCA y dirigida por Rachel Garcia, de Malarkey Roofing Products, esta sesión se enfocará en cómo formar equipos multigeneracionales. 
• Estado de la industria: Trent Cotney regresa para otra sesión, esta vez para analizar desde una perspectiva legal lo que está sucediendo en la industria.  
• Salud mental y adicción en el lugar de trabajo de la industria del techado: Paul Reed, de Roofers in Recovery, dirigirá esta sesión sobre cómo los contratistas pueden apoyar mejor la salud mental de sus cuadrillas.  
• El costo de la desconexión: En esta sesión en español, Monica Vornbrock, de The GLO Group, analizará cómo las fallas en la comunicación después de una venta pueden afectar la confianza de los clientes y los ingresos de los contratistas.  
• Diseño de techos duraderos para climas fríos: En esta sesión, Mindy Dahlquist, de TRA Snow and Sun, analizará el papel de los sistemas de retención de nieve en el diseño de techos para climas fríos.  
• De un servicio reactivo a uno proactivo: En la última sesión de nuestra lista, Tracey Donels, de Service First Solutions, hablará sobre cómo crear un crecimiento empresarial más predecible a través de los servicios que ofrece una compañía.  

Al igual que el lunes, el martes habrá dos opciones para aprender durante el almuerzo y varias actividades que no te puedes perder: 

• Almuerzos: Imelda Perez, de CertainTeed, estará a cargo del almuerzo en español del martes. La otra opción será en inglés y contará con la oradora motivacional Shereen Thor.  
• Escenario: Después del almuerzo, el equipo de RoofersCoffeeShop® tomará el escenario de demostraciones para una interesante conversación con el presidente de WSRCA, Stan Robinson, y el próximo presidente de WSRCA, Ron Lloyd.  
• Roofing Games™: ¡Y para cerrar el día llega la esperada competencia de instalación de tejas! Patrocinada por Malarkey Roofing Products, esta es una excelente oportunidad para reunir a la comunidad y quizás hasta ganar algunos premios.  

Estas listas son solo una pequeña muestra de todo lo que encontrarás en el Western Roofing Expo de este año. 

¡Consulta la agenda completa y regístrate para asistir a WRE 2026! 

By Emma Peterson.

This year’s show is coming up fast with the first day being September 27, 2026 and we wanted to help you build the ultimate attendee schedule.

The Western Roofing Expo (WRE), which is sponsored by Western States Roofing Contractors Association (WSRCA), is one of the premier events in the roofing and waterproofing industry. Not only is it chock full of iconic moments, like the Roofing Games™ shingling competition and the live auction, but it also boasts 28 educational sessions, two keynote luncheons and more!

That’s a lot of programming for just three days (the 2026 show will be held from 9/27/26 to 9/29/26), which is why we wanted to break down some of our must-attend sessions and events!

Sunday, September 27, 2026

The first day of the show will mostly be networking with industry experts and peers. There are a few events you can opt to attend, such as the Bob Porter Golf Tournament and Sporting Clays Tournament, but the main event of the day is the WRE Welcome event and auction. Sponsored by GAF, this event not only marks the beginning of the 2026 show, but also raises funds for the Davis Memorial Foundation, WSRCA’s charitable organization.

Monday, September 28, 2026

Monday is when things get really busy with a stacked schedule of more than a dozen education sessions. Here’s our shortlist of must-attend sessions from this day:

• Roofing Trends That Matter: RoofersCoffeeShop®’s own Heidi J. Ellsworth will be presenting about roofing trends! This presentation will give attendees valuable insight into where the roofing industry has been and where it’s moving towards.
• Ready or Not: our friends Trent Cotney and Benjamin Briggs of Adams and Reese will be diving into ICE raids, 1-9 audits and managing roofing contractor exposure in our current immigration landscape.
• From Hiring Fast to Hiring Right: in a Spanish-language session, Amparo Sancen of Latinos En Roofing explores how to build a roofing team that will help your business win.
• Using AI in Roofing Estimating: John Kenney of Cotney Consulting Group shares insight into the use of artificial intelligence (AI) in roofing operations, specifically related to estimating.

In addition to those education opportunities, Monday boasts two luncheon options, three demonstrations and the much-anticipated Roofer’s Feud event. Here’s a bit about those options:

• Luncheons: there are two lunch learning opportunities on Monday. One is for Spanish-speaking professionals and features Victor Maya (Advantage Roofing, GAF) discussing how to maximize commercial roofing claims. The other features Craig Brightup (WSRCA political correspondent) and Chad Collins (chairman of the National Roofing Contractors Association board) as they give a political update.
• Demonstrations: as we mentioned, there are three demos on Monday. The first kicks off at 1:30 p.m. is hosted by Polyglass U.S.A. The second (which starts at 2:30 p.m.) is from TAMKO Building Products and the last demo of the day is at 3:30 p.m. and features Johns Manville.
• The Roofer’s Feud: closing out the Monday schedule is the Roofer’s Feud. Sponsored by CertainTeed, this is a great chance to test your trivia knowledge and enjoy some friendly competition.

Tuesday, September 29, 2026

But wait, there’s more! Hit the ground running on Tuesday with breakfast and table talks with the National Women in Roofing team at 7 a.m. (please note, additional registration of $55 required for this event). After breakfast, it’s time to jump straight back into education sessions! Some of our must-attends for Tuesday include:

• The Roofing Roundtable: hosted by the WSRCA Young Roofing Professionals Committee and led by Rachel Garcia of Malarkey Roofing Products, this session is all about building multi-generational teams.
• State of the Industry: Trent Cotney is back for another session, this time exploring the legal perspective of what’s going on the industry.
• Mental Health and Addiction in the Roofing Workplace: Paul Reed of Roofers in Recovery takes the helm during this session about how contractors can better support the mental health of their crews.
• The Cost of Disconnection: for this Spanish-language session, Monica Vornbrock of the GLO Group dives into how post-sale breakdowns are costing contractors customer trust and revenue.
• Designing Durable Cold-Climate Roofs: in this session, Mindy Dahlquist of TRA Snow and Sun explores the role of snow retention in designing roofs in cold climates.
• Escaping Reactive Service: the last session on our shortlist is Tracey Donels (Service First Solutions) talk about creating predictable business growth through service offerings.

And just like on Monday, there are two options for lunchtime learning and some can’t miss events:

• Luncheons: Imelda Perez of CertainTeed will be hosting Tuesday’s Spanish-language luncheon. The other lunch option will be in English and features motivational speaker Shereen Thor.
• Sound stage: The RoofersCoffeeShop® crew will be taking over the demonstration stage after lunch for an insightful conversation with WSRCA President Stan Robinson and incoming WSRCA President Ron Lloyd.
• The Roofing Games™: and closing out the day is the much-anticipated shingling competition! Sponsored by Malarkey Roofing Products, this is a great opportunity to bring the community together and maybe even win some fun prizes!

These lists are just the tip of the iceberg when it comes to everything going on at this year’s Western Roofing Expo!

See the whole schedule and register to attend the 2026 show!

By Emma Peterson. 

Join the RoofersCoffeeShop® crew and our giveaway winners at this year’s Western Roofing Expo!  

Just last week, our 2026 Western Roofing Expo (WRE) ticket giveaway closed, and five lucky winners were chosen! This giveaway was organized in partnership with Western Colloid and each winner received one Full Pass for entry to the Western States Roofing Contractors Association (WSRCA)’s 2026 show ($500.00 value), which runs September 27-29 at the Paris Las Vegas. What is included in this pass?  

• Access to a premier regional roofing and waterproofing expo that sees over 200 exhibitors and countless attendees. 
• Entry to the annual luncheon sponsored by Malarkey Roofing Products and featuring motivational speaker Shereen Thor. 
• The opportunity to attend educational sessions, including en Español content, that will help you level up your business operations and technical skills. 
• Invitation to the legislative luncheon where Craig Brightup (WSRCA political correspondent) and Chad Collins (chairman of the National Roofing Contractors Association board) as they share key updates and news. 

The lucky winners of the giveaway are Marlin Fisher, the VP of field service and director of estimating at Capital 360; Buzz Lynds, sales development specialist at SureSeal Roofing Products; Jesse Pelayo, president and cofounder of TopCal Roofing; Jebran Enriquez, project coordinator at JJA Roofing & Contracting; and Dylan Trent, National Roofing.  

This giveaway might be over, but you still have time to register to attend WRE 2026! 

Get your tickets today!

By Jesse Sanchez. 

Bring It On Roofing installed a high-performance roofing system designed to stand up to demanding weather conditions. 

The rugged landscape surrounding Devil’s Tower National Monument in Wyoming calls for building materials capable of handling demanding weather conditions. When the Diamond Bar needed a new roof, Bring It On Roofing selected a high-performance roofing system from Malarkey Roofing Products® designed to provide durability, impact resistance and all-weather performance. 

The approximately 47-square reroof featured Legacy® laminate shingles in Black Oak. Engineered for conditions ranging from intense sunlight to wind and hail, the shingles use NEX® polymer-modified asphalt to improve flexibility and resistance to cracking in cold temperatures. 

The project also incorporated components from the Secure Choice™ roofing system, including Smart Start® starter shingles, Arctic Seal® self-adhering ice and water barrier and EZ-Ridge® hip and ridge shingles. Mead Lumber in Gillette, Wyoming, supplied the materials. 

Bring It On Roofing’s product selection reflects a longstanding relationship with Malarkey. The contractor operates primarily through referrals, making dependable installation practices and material choices central to its reputation. “We recommend Malarkey Roofing Products to all our customers. We have been using Malarkey Products since they came in paper wrappers,” said Juan Guajardo, owner and installer at Bring It On Roofing. 

In addition to receiving a Class 4 Impact Resistance rating, the Legacy shingles incorporate upcycled rubber and plastics. According to the supplied project information, an average-sized roof diverts the equivalent of approximately five tires and 3,200 plastic bags from landfills. Smog-reducing granules also provide pollution-fighting potential equivalent to planting about two trees per roof. 

Through the combination of an experienced contractor, coordinated roofing components and performance-focused shingles, the Diamond Bar received a roof designed for the harsh Western climate while supporting Malarkey’s sustainability goals. 

Learn more about Malarkey roofing systems and the Legacy shingle line!

By Jesse Sanchez. 

Smog-reducing granules give roofing contractors a distinctive way to discuss sustainability with homeowners and building owners. 

Sustainability is becoming a critical part of the roofing conversation, creating an opportunity for contractors to offer customers solutions that go beyond traditional roof performance. For homeowners and building owners interested in products with performance benefits, 3M Roofing Granules offers smog-reducing roofing technology that can give contractors an easy, distinctive way to start that discussion. 

At the center of that conversation is 3M, whose roofing granule technologies are incorporated into products from a variety of manufacturers across steep- and low-slope roofing. Among those technologies are smog-reducing granules, designed to help improve air quality while serving as part of a roofing system. 

Several manufacturers incorporate 3M smog-reducing granule technology into their roofing materials. In steep-slope roofing, Atlas and Malarkey Roofing Products® offer products using the technology. In low-slope roofing, Elevate™, Garland, Johns Manville and SOPREMA are among the manufacturers incorporating smog-reducing granules into their materials. Together, these companies give roofing professionals more opportunities to bring sustainability into conversations with customers. 

For contractors, that conversation can also become a point of differentiation. Smog-reducing granules offer a unique solution that can help roofing companies stand out from competitors while giving homeowners and building owners another consideration when selecting roofing materials. The significance extends beyond an individual project. Roofing products incorporating smog-reducing technology create an opportunity to connect decisions made at the roof level with broader conversations about communities and air quality. 

As sustainable roofing options become more visible, contractors who understand the technology and the companies behind it can be better prepared to explain those choices to their customers and distinguish their businesses in the marketplace. 

Learn more about 3M™ Smog-Reducing Granules and how they support cleaner air!

By Emma Peterson. 

Mark your calendar and be part of Arizona’s premier roofing event! 

The Arizona Roofing Contractors Association (ARCA) is gearing up for their annual trade show! The ARCA show, which will be hosted September 17 – 19, 2026, at the Prescott Resort & Conference Center, anticipates to see over 250 industry professionals come together for exclusive education seminars, powerful networking opportunities and more!  

This show has something for everyone, whether you’re an owner hoping to score incredible deals at the Roofers' Auction (featuring over $40,000 in roofing materials), a contractor looking for the newest products on the market or a supplier trying to build connections with their customers.  

In addition to the business opportunities, this show offers unmatched experiences that celebrate the people who keep the roofing industry running! Some highlights include: 

• Sporting clay competition: Kick off day one (9/17) at 11 a.m. with a friendly shooting competition at Prescott Trap & Skeet. 
• Cornhole tournament: Hosted during the opening day party, this is your opportunity to have great conversations with your peers and maybe gain some bragging rights.  
• Golf excursion: Day 2 of the expo (9/18) is the day of ARCA's highly anticipated 57th Annual Golf Tournament! This is your opportunity to tee up on StoneRidge Golf Course for a day on the range with the best in the roofing business. 
• Awards banquet: And to round out the show, ARCA will be hosting their awards banquet, which celebrates the successes and skills of roofers, on the last day of the show (9/19). The event will start with a cocktail party in the ballroom foyer (5 p.m.), move into the ballroom proper for the banquet (6 p.m.) and wrap up with an after party on the Eagle's Nest & Sunset Patio (8 p.m.). 

Between all these events, make sure to take some time to catch up on some expert-lead education and explore the trade show floor! This year’s show floor will be host to a variety of industry-leading companies including SOPREMA, Eagleview, ATAS International, General Coatings, CertainTeed, Geocel, Malarkey, Polyglass, Estimating Edge and Eagle Roofing Products. The RoofersCoffeeShop® team will be there, so be sure to stop by to say hello at table 15!  

Get registered today!