By Emma Peterson.

This year’s show is coming up fast with the first day being September 27, 2026 and we wanted to help you build the ultimate attendee schedule.

The Western Roofing Expo (WRE), which is sponsored by Western States Roofing Contractors Association (WSRCA), is one of the premier events in the roofing and waterproofing industry. Not only is it chock full of iconic moments, like the Roofing Games™ shingling competition and the live auction, but it also boasts 28 educational sessions, two keynote luncheons and more!

That’s a lot of programming for just three days (the 2026 show will be held from 9/27/26 to 9/29/26), which is why we wanted to break down some of our must-attend sessions and events!

Sunday, September 27, 2026

The first day of the show will mostly be networking with industry experts and peers. There are a few events you can opt to attend, such as the Bob Porter Golf Tournament and Sporting Clays Tournament, but the main event of the day is the WRE Welcome event and auction. Sponsored by GAF, this event not only marks the beginning of the 2026 show, but also raises funds for the Davis Memorial Foundation, WSRCA’s charitable organization.

Monday, September 28, 2026

Monday is when things get really busy with a stacked schedule of more than a dozen education sessions. Here’s our shortlist of must-attend sessions from this day:

• Roofing Trends That Matter: RoofersCoffeeShop®’s own Heidi J. Ellsworth will be presenting about roofing trends! This presentation will give attendees valuable insight into where the roofing industry has been and where it’s moving towards.
• Ready or Not: our friends Trent Cotney and Benjamin Briggs of Adams and Reese will be diving into ICE raids, 1-9 audits and managing roofing contractor exposure in our current immigration landscape.
• From Hiring Fast to Hiring Right: in a Spanish-language session, Amparo Sancen of Latinos En Roofing explores how to build a roofing team that will help your business win.
• Using AI in Roofing Estimating: John Kenney of Cotney Consulting Group shares insight into the use of artificial intelligence (AI) in roofing operations, specifically related to estimating.

In addition to those education opportunities, Monday boasts two luncheon options, three demonstrations and the much-anticipated Roofer’s Feud event. Here’s a bit about those options:

• Luncheons: there are two lunch learning opportunities on Monday. One is for Spanish-speaking professionals and features Victor Maya (Advantage Roofing, GAF) discussing how to maximize commercial roofing claims. The other features Craig Brightup (WSRCA political correspondent) and Chad Collins (chairman of the National Roofing Contractors Association board) as they give a political update.
• Demonstrations: as we mentioned, there are three demos on Monday. The first kicks off at 1:30 p.m. is hosted by Polyglass U.S.A. The second (which starts at 2:30 p.m.) is from TAMKO Building Products and the last demo of the day is at 3:30 p.m. and features Johns Manville.
• The Roofer’s Feud: closing out the Monday schedule is the Roofer’s Feud. Sponsored by CertainTeed, this is a great chance to test your trivia knowledge and enjoy some friendly competition.

Tuesday, September 29, 2026

But wait, there’s more! Hit the ground running on Tuesday with breakfast and table talks with the National Women in Roofing team at 7 a.m. (please note, additional registration of $55 required for this event). After breakfast, it’s time to jump straight back into education sessions! Some of our must-attends for Tuesday include:

• The Roofing Roundtable: hosted by the WSRCA Young Roofing Professionals Committee and led by Rachel Garcia of Malarkey Roofing Products, this session is all about building multi-generational teams.
• State of the Industry: Trent Cotney is back for another session, this time exploring the legal perspective of what’s going on the industry.
• Mental Health and Addiction in the Roofing Workplace: Paul Reed of Roofers in Recovery takes the helm during this session about how contractors can better support the mental health of their crews.
• The Cost of Disconnection: for this Spanish-language session, Monica Vornbrock of the GLO Group dives into how post-sale breakdowns are costing contractors customer trust and revenue.
• Designing Durable Cold-Climate Roofs: in this session, Mindy Dahlquist of TRA Snow and Sun explores the role of snow retention in designing roofs in cold climates.
• Escaping Reactive Service: the last session on our shortlist is Tracey Donels (Service First Solutions) talk about creating predictable business growth through service offerings.

And just like on Monday, there are two options for lunchtime learning and some can’t miss events:

• Luncheons: Imelda Perez of CertainTeed will be hosting Tuesday’s Spanish-language luncheon. The other lunch option will be in English and features motivational speaker Shereen Thor.
• Sound stage: The RoofersCoffeeShop® crew will be taking over the demonstration stage after lunch for an insightful conversation with WSRCA President Stan Robinson and incoming WSRCA President Ron Lloyd.
• The Roofing Games™: and closing out the day is the much-anticipated shingling competition! Sponsored by Malarkey Roofing Products, this is a great opportunity to bring the community together and maybe even win some fun prizes!

These lists are just the tip of the iceberg when it comes to everything going on at this year’s Western Roofing Expo!

See the whole schedule and register to attend the 2026 show!

By Emma Peterson. 

Join the RoofersCoffeeShop® crew and our giveaway winners at this year’s Western Roofing Expo!  

Just last week, our 2026 Western Roofing Expo (WRE) ticket giveaway closed, and five lucky winners were chosen! This giveaway was organized in partnership with Western Colloid and each winner received one Full Pass for entry to the Western States Roofing Contractors Association (WSRCA)’s 2026 show ($500.00 value), which runs September 27-29 at the Paris Las Vegas. What is included in this pass?  

• Access to a premier regional roofing and waterproofing expo that sees over 200 exhibitors and countless attendees. 
• Entry to the annual luncheon sponsored by Malarkey Roofing Products and featuring motivational speaker Shereen Thor. 
• The opportunity to attend educational sessions, including en Español content, that will help you level up your business operations and technical skills. 
• Invitation to the legislative luncheon where Craig Brightup (WSRCA political correspondent) and Chad Collins (chairman of the National Roofing Contractors Association board) as they share key updates and news. 

The lucky winners of the giveaway are Marlin Fisher, the VP of field service and director of estimating at Capital 360; Buzz Lynds, sales development specialist at SureSeal Roofing Products; Jesse Pelayo, president and cofounder of TopCal Roofing; Jebran Enriquez, project coordinator at JJA Roofing & Contracting; and Dylan Trent, National Roofing.  

This giveaway might be over, but you still have time to register to attend WRE 2026! 

Get your tickets today!

By Jesse Sanchez. 

Bring It On Roofing installed a high-performance roofing system designed to stand up to demanding weather conditions. 

The rugged landscape surrounding Devil’s Tower National Monument in Wyoming calls for building materials capable of handling demanding weather conditions. When the Diamond Bar needed a new roof, Bring It On Roofing selected a high-performance roofing system from Malarkey Roofing Products® designed to provide durability, impact resistance and all-weather performance. 

The approximately 47-square reroof featured Legacy® laminate shingles in Black Oak. Engineered for conditions ranging from intense sunlight to wind and hail, the shingles use NEX® polymer-modified asphalt to improve flexibility and resistance to cracking in cold temperatures. 

The project also incorporated components from the Secure Choice™ roofing system, including Smart Start® starter shingles, Arctic Seal® self-adhering ice and water barrier and EZ-Ridge® hip and ridge shingles. Mead Lumber in Gillette, Wyoming, supplied the materials. 

Bring It On Roofing’s product selection reflects a longstanding relationship with Malarkey. The contractor operates primarily through referrals, making dependable installation practices and material choices central to its reputation. “We recommend Malarkey Roofing Products to all our customers. We have been using Malarkey Products since they came in paper wrappers,” said Juan Guajardo, owner and installer at Bring It On Roofing. 

In addition to receiving a Class 4 Impact Resistance rating, the Legacy shingles incorporate upcycled rubber and plastics. According to the supplied project information, an average-sized roof diverts the equivalent of approximately five tires and 3,200 plastic bags from landfills. Smog-reducing granules also provide pollution-fighting potential equivalent to planting about two trees per roof. 

Through the combination of an experienced contractor, coordinated roofing components and performance-focused shingles, the Diamond Bar received a roof designed for the harsh Western climate while supporting Malarkey’s sustainability goals. 

Learn more about Malarkey roofing systems and the Legacy shingle line!

By Jesse Sanchez. 

Smog-reducing granules give roofing contractors a distinctive way to discuss sustainability with homeowners and building owners. 

Sustainability is becoming a critical part of the roofing conversation, creating an opportunity for contractors to offer customers solutions that go beyond traditional roof performance. For homeowners and building owners interested in products with performance benefits, 3M Roofing Granules offers smog-reducing roofing technology that can give contractors an easy, distinctive way to start that discussion. 

At the center of that conversation is 3M, whose roofing granule technologies are incorporated into products from a variety of manufacturers across steep- and low-slope roofing. Among those technologies are smog-reducing granules, designed to help improve air quality while serving as part of a roofing system. 

Several manufacturers incorporate 3M smog-reducing granule technology into their roofing materials. In steep-slope roofing, Atlas and Malarkey Roofing Products® offer products using the technology. In low-slope roofing, Elevate™, Garland, Johns Manville and SOPREMA are among the manufacturers incorporating smog-reducing granules into their materials. Together, these companies give roofing professionals more opportunities to bring sustainability into conversations with customers. 

For contractors, that conversation can also become a point of differentiation. Smog-reducing granules offer a unique solution that can help roofing companies stand out from competitors while giving homeowners and building owners another consideration when selecting roofing materials. The significance extends beyond an individual project. Roofing products incorporating smog-reducing technology create an opportunity to connect decisions made at the roof level with broader conversations about communities and air quality. 

As sustainable roofing options become more visible, contractors who understand the technology and the companies behind it can be better prepared to explain those choices to their customers and distinguish their businesses in the marketplace. 

Learn more about 3M™ Smog-Reducing Granules and how they support cleaner air!

By Emma Peterson. 

Mark your calendar and be part of Arizona’s premier roofing event! 

The Arizona Roofing Contractors Association (ARCA) is gearing up for their annual trade show! The ARCA show, which will be hosted September 17 – 19, 2026, at the Prescott Resort & Conference Center, anticipates to see over 250 industry professionals come together for exclusive education seminars, powerful networking opportunities and more!  

This show has something for everyone, whether you’re an owner hoping to score incredible deals at the Roofers' Auction (featuring over $40,000 in roofing materials), a contractor looking for the newest products on the market or a supplier trying to build connections with their customers.  

In addition to the business opportunities, this show offers unmatched experiences that celebrate the people who keep the roofing industry running! Some highlights include: 

• Sporting clay competition: Kick off day one (9/17) at 11 a.m. with a friendly shooting competition at Prescott Trap & Skeet. 
• Cornhole tournament: Hosted during the opening day party, this is your opportunity to have great conversations with your peers and maybe gain some bragging rights.  
• Golf excursion: Day 2 of the expo (9/18) is the day of ARCA's highly anticipated 57th Annual Golf Tournament! This is your opportunity to tee up on StoneRidge Golf Course for a day on the range with the best in the roofing business. 
• Awards banquet: And to round out the show, ARCA will be hosting their awards banquet, which celebrates the successes and skills of roofers, on the last day of the show (9/19). The event will start with a cocktail party in the ballroom foyer (5 p.m.), move into the ballroom proper for the banquet (6 p.m.) and wrap up with an after party on the Eagle's Nest & Sunset Patio (8 p.m.). 

Between all these events, make sure to take some time to catch up on some expert-lead education and explore the trade show floor! This year’s show floor will be host to a variety of industry-leading companies including SOPREMA, Eagleview, ATAS International, General Coatings, CertainTeed, Geocel, Malarkey, Polyglass, Estimating Edge and Eagle Roofing Products. The RoofersCoffeeShop® team will be there, so be sure to stop by to say hello at table 15!  

Get registered today!

By Jesse Sanchez. 

Durable shingles and recycled materials support long-term roof performance and environmental responsibility. 

Atrium Roofing recently completed a residential roofing project using a full Malarkey Roofing Products® system designed to provide lasting protection in demanding weather conditions. The approximately 77-square project features Vista® AR laminate shingles in Antique Brown, supplied by QXO. Atrium Roofing also registered the installation for an Emerald Pro warranty, giving the homeowner the benefits of a coordinated roofing system rather than an assortment of individual components. 

“A good roof is a system, not a stack of parts. When every component works together — leak barriers, underlayment, flashings, shingles, and ventilation — you get real protection and peace of mind,” noted Jose Puente, owner of Atrium Roofing. 

The shingles are manufactured with NEX® styrene-butadiene-styrene (SBS) Rubberized Polymer Modified Asphalt, which incorporates synthetic rubber polymers into the asphalt core. According to Malarkey, the formulation helps the shingles remain flexible through freeze-thaw cycles and extreme heat while improving resistance to high winds, wind-driven rain and delamination. Vista AR shingles also carry a Class 4 impact-resistance rating, the highest available rating, adding another layer of protection where severe weather can place significant demands on residential roofs. 

Sustainability was another component of the project. The shingles incorporate upcycled tires and plastics, helping divert waste from landfills. On an average-sized roof, the materials represent approximately five tires and as many as 2,000 plastic water bottles. The shingles also include 3M™ Smog-Reducing Granules, which use sunlight to convert smog into water-soluble ions. Their pollution-reducing potential is equivalent to planting two trees per roof. 

By combining coordinated system components, impact resistance and recycled materials, Atrium Roofing delivered a finished roof designed to support both long-term performance and environmental responsibility. 

Learn more about Malarkey Roofing Products and its Vista AR shingle line!

By Jesse Sanchez. 

Homeowners can protect their roofs this spring by inspecting for damage, cleaning gutters carefully and working with a certified contractor. 

When winter weather gives way to spring maintenance, homeowners have an important opportunity to evaluate how well their roofs held up through freezing temperatures, storms and seasonal debris. A roof is a home’s first line of defense and issues such as cracked shingles, damaged flashing, hail impact and granule loss can become larger problems if they are not addressed early. Malarkey Roofing Products® recommends beginning with a careful visual inspection.  

Missing or displaced shingles may point to wind damage, while circular areas of granule loss can indicate hail impact. Homeowners should also look for large amounts of granules in gutters, which can be a sign of aging shingles and inspect metal flashing around chimneys and vents for rust, gaps or damage caused by ice expansion. 

The company points to its NEX® Polymer Modified (SBS Rubberized) Asphalt as a key part of its shingle performance. According to Malarkey, the material incorporates upcycled polymers from tires and plastic bags to create shingles designed for flexibility, durability and resilience. Malarkey also notes that its Legacy® and Vista® shingle lines carry a Class 4 impact rating, while NEX® asphalt is designed to improve granule adhesion. 

Gutter cleaning is another essential part of spring roof care, but it should be done carefully. Homeowners should avoid using pressure washers on shingles because high-pressure water can remove protective granules and compromise the asphalt. Plastic gutter scoops are preferred over metal tools, which can scrape shingle edges and downspouts should be checked to make sure water flows away from the foundation. 

For homeowners who want a professional evaluation, Malarkey recommends working with a Malarkey Certified Contractor. These contractors receive training on the company’s roofing systems, including The Zone® nailing area and the Secure Choice™ Residential Roofing System, and can provide guidance on installation, inspection and warranty options. 

Learn more about Malarkey Roofing Products spring roof maintenance and certified contractor resources!

Por Emma Peterson, traducido por Jessica Bravo.  

Descubre los eventos, seminarios y expositores que formarán parte del Western Roofing Expo 2026. 

Mantenerse al día en la industria del roofing puede ser todo un desafío. Ya sea enfrentando tormentas cada vez más intensas en el campo o lidiando con la escasez de mano de obra y materiales desde la oficina, contar con la información y las herramientas adecuadas es clave para seguir siendo competitivo. Afortunadamente, la Western States Roofing Contractors Association (WSRCA) organiza cada año el Western Roofing Expo (WRE), un evento de dos días diseñado para ayudar a los profesionales del roofing a enfrentar estos retos y conocer las últimas tendencias de la industria. 

Considerado uno de los principales eventos regionales de roofing e impermeabilización, el WRE ofrece una exposición comercial de dos días, más de 30 seminarios educativos, almuerzos especializados, la competencia The Roofing Games™, torneos de golf y tiro deportivo (sporting clays), una subasta en vivo, demostraciones de productos y mucho más. Este año, el evento se llevará a cabo del 27 al 29 de septiembre de 2026 en el Paris Las Vegas, en Las Vegas, Nevada. 

El corazón del evento 

Las principales actividades se desarrollarán el lunes 28 y martes 29 de septiembre, con un programa que incluye 30 seminarios educativos, dos almuerzos especializados y un piso de exhibición con acceso gratuito para contratistas. 

Los seminarios del WRE son una excelente oportunidad para fortalecer conocimientos tanto técnicos como empresariales. Especialistas de toda la industria compartirán información sobre administración de negocios, tendencias del mercado, innovación y desarrollo técnico. Los asistentes también encontrarán rostros conocidos de la familia de The Coffee Shops™, entre ellos Trent Cotney de Adams and Reese, Amparo Sancen de Latinos En Roofing, John Kenney de Cotney Consulting Group y la presidenta de RoofersCoffeeShop®, Heidi J. Ellsworth. 

WSRCA ha preparado dos almuerzos especialmente pensados para los asistentes. El primero será el lunes, de 11:30 a.m. a 1:00 p.m., patrocinado por National Roofing Contractors Association (NRCA). Durante esta sesión, Craig Brightup, de The Brightup Group, y Chad Collins, de NRCA, analizarán las decisiones más recientes en Washington D.C. y cómo podrían afectar a la industria del roofing. 

El segundo almuerzo se realizará el martes, también de 11:30 a.m. a 1:00 p.m., con el patrocinio de Malarkey Roofing Products. En esta ocasión, los asistentes escucharán a la conferencista principal del WRE 2026, Shereen Thor, una comediante convertida en coach de liderazgo que ha trabajado con organizaciones como Google, Pandora, Slack, Safe Place for Youth y The Social Justice Learning Institute. Su conferencia ofrecerá herramientas útiles tanto para empresarios como para profesionales en cualquier etapa de su carrera. 

El piso de exhibición estará abierto el lunes y el martes. Esta será una excelente oportunidad para conocer las últimas innovaciones y tecnologías de la industria, ya que habrá demostraciones de productos cada hora. En ese mismo escenario de demostraciones también regresarán los esperados Roofing Games el martes. 

La exposición comercial también brinda la oportunidad de conversar con representantes de empresas líderes de la industria. ¿La mejor parte? ¡La entrada al piso de exhibición es GRATUITA para contratistas y roofers! Estaremos en el booth 12, así que no dejes de visitarnos para saludarnos. Además, muchos de nuestros amigos de la industria también estarán presentes, entre ellos Anchor Products (815), APOC (609), BITEC (151), Brava Roof Tile (840), Carlisle Architectural Metals (509), Drexel Metals (509), Equipter (826), Integrity Insurance & Bonding (360), Lakeside Construction Fasteners (154), New Tech Machinery (356), PABCO Roofing Products (703), Rocket Equipment (638), RoofScope (822), Sentry Building Innovations (150) and VELUX (361). 

Eventos adicionales y más 

Además de las actividades principales de los dos días, habrá eventos adicionales tanto antes (domingo 27 de septiembre) como después (miércoles 30 de septiembre). Davis Memorial Foundation organizará dos torneos, uno de tiro deportivo (sporting clays) y otro de golf. Los fondos recaudados en estos eventos se destinarán directamente al fondo de becas de Davis Memorial Foundation. Gracias a este programa, más de 195 estudiantes de preparatoria, licenciatura y posgrado han recibido apoyo para continuar con sus estudios. Estos eventos cuentan con un registro y una cuota de participación independientes. 

Miércoles 30 de septiembre, el International Institute of Building Enclosure Consultants (IIBEC) llevará a cabo una jornada especial de capacitación de 9:00 a.m. a 2:30 p.m. Este evento ayudará a los asistentes a fortalecer sus conocimientos sobre la industria de la envolvente del edificio (building enclosure). El programa incluye dos cursos: uno sobre los fundamentos de los sistemas de techado y otro enfocado en las actualizaciones más importantes de los códigos internacionales de construcción. El registro y la cuota para esta jornada de capacitación son independientes del registro general del evento. 

Regístrate y asegura tu lugar 

El registro para el WRE 2026 ya está abierto. Puedes registrarte en línea. El evento se llevará a cabo del 27 al 29 de septiembre de 2026 en el Paris Las Vegas, en Las Vegas, Nevada. Al celebrarse en el Paris Las Vegas, existen diversas opciones de hospedaje cercanas. WSRCA ha negociado tarifas preferenciales en el Paris Las Vegas, Planet Hollywood y Horseshoe Hotel, con habitaciones disponibles desde $91 dólares por noche. 

¿No estás seguro de que el costo del registro se ajuste a tu presupuesto? RoofersCoffeeShop®, en colaboración con Western Colloid, llevará a cinco profesionales al evento sin costo. Al participar en nuestro concurso, tendrás la oportunidad de ganar un pase con acceso a la exposición comercial, el almuerzo anual, el contenido en español, las sesiones educativas y el almuerzo legislativo. 

¡Conoce más sobre el WRE 2026!

By Jesse Sanchez. 

Malarkey Roofing Products® uses rubberized adhesive engineered to help shingles stay sealed through wind, rain and changing temperatures. 

A roof’s strength depends on more than the shingles homeowners can see from the curb. Beneath the color, profile and overall design, the adhesive that bonds shingles together plays a critical role in how well a roofing system stands up to weather over time. Malarkey Roofing Products® credits its rubberized adhesive as a key part of that performance. Designed as a roofing shingle sealant strip, the adhesive helps secure shingles and bond them to the roof. While many homeowners focus first on style or color, Malarkey emphasizes the sealant as a hidden but important layer of protection against wind, rain and long-term wear. 

Standard shingles often rely on basic asphalt-based adhesive. According to Malarkey, that type of adhesive can become brittle, dry out and lose grip over time. When the bond weakens, shingles may delaminate or lift during high winds, creating opportunities for wind-blown rain to get underneath the roof covering. 

Malarkey’s adhesive is chemically rubberized with Styrene-Ethylene-Butylene-Styrene (SEBS) polymers. This formula combines high-grade asphalt with polymers to create a more aggressive grip between shingle layers and the roof deck. It also adds rubber-like elongation, allowing the adhesive to expand and contract as temperatures change. 

That flexibility is intended to help prevent thermal dry-out, which Malarkey identifies as a common reason standard seals fail. The adhesive remains flexible down to 0 degrees Fahrenheit, helping shingle seals stay intact through freeze-and-thaw cycles. 

Malarkey also uses more adhesive bonds in several of its architectural shingles, including Highlander®, Vista® and Legacy®. These shingles include up to 50% more adhesive bonds than standard shingles, with six roofing shingle sealant bonds on architectural shingles and eight on designer shingles to help resist delamination, moisture and wind uplift. And the result is a roofing system designed for all-weather resilience and protection against winds up to 130 mph. 

Learn more about Malarkey’s rubberized adhesive and shingle performance!

Por Emma Peterson, traducido por Alberto Torres. 

Participa para tener la oportunidad de acceder a sesiones educativas de primer nivel, eventos para establecer contactos, almuerzos y una de las exposiciones comerciales más importantes de la industria. 

RoofersCoffeeShop® se ha unido a Western Colloid para enviar a cinco profesionales a la Western Roofing Expo (WRE). Reconocida como uno de los principales eventos regionales de techado e impermeabilización en Estados Unidos, la WRE es una exposición organizada por la Western States Roofing Contractors Association (WSRCA). El evento se llevará a cabo del 27 al 29 de septiembre en el hotel Paris Las Vegas y contará con educación, oportunidades para establecer contactos y mucho más.

Los cinco (5) afortunados ganadores de nuestro concurso recibirán un paquete con valor de $500.00 para asistir al evento (viaje y hospedaje no incluidos). Este paquete incluye acceso a: 

• Sesiones de Western Roofing en español: ¡Este año, el evento contará con cuatro seminarios y dos sesiones de almuerzo y aprendizaje impartidas en español! Los temas van desde cómo contratar al equipo de techado adecuado hasta cómo maximizar las reclamaciones de seguros comerciales. Además, la increíble lista de presentadores incluye a Amparo Sancen de Latinos En Roofing, Monica Vornbrock de The GLO Group e Imelda Perez de CertainTeed. 
• Sesiones educativas: En cuanto a las sesiones educativas en inglés, el evento de este año contará con cuatro bloques diferentes. 
  • El primer bloque (de 8:45 a.m. a 10:00 a.m. el lunes 28 de septiembre de 2026) contará con una variedad de presentadores, incluida Heidi J. Ellsworth de The Coffee Shops™. 
  • Entre los aspectos destacados del segundo bloque (de 10:15 a.m. a 11:30 a.m. el lunes 28 de septiembre de 2026) se encuentran la sesión sobre estimaciones de John Kenney de Cotney Consulting y la clase sobre mitigación de riesgos de Trent Cotney de Adams and Reese. 
  • En el tercer bloque (de 8:45 a.m. a 10:00 a.m. el martes 29 de septiembre de 2026), no querrás perderte la mesa redonda sobre techado del Comité de Jóvenes Profesionales de Roofing de WSRCA, dirigida por Rachel Garcia de Malarkey Roofing Products, así como la charla sobre salud mental de Paul Reed de Roofers in Recovery. 
  • Y en el cuarto bloque (de 10:15 a.m. a 11:30 a.m. el martes 29 de septiembre de 2026), nuestros amigos Mindy Dahlquist (TRA Snow and Sun), Brian Chamberlain (Carlisle Construction Materials) y Tracey Donels (Service First Solutions) presentarán sesiones informativas y dinámicas. 
• Piso de exhibición: Como siempre, el piso de exhibición promete ser una gran oportunidad para conocer las últimas innovaciones y las tecnologías más recientes de la industria, con demostraciones de productos cada hora. Y, como ya es tradición, los profesionales del techado podrán recorrer el piso de exhibición de manera gratuita, lo que lo convierte en una oportunidad inigualable para conectar con otros profesionales de la industria. 
• Almuerzo legislativo: El primero de los dos almuerzos que se llevarán a cabo durante el evento de este año estará a cargo de Craig Brightup de The Brightup Group y Chad Collins de la National Roofing Contractors Association (NRCA). Durante esta sesión se analizarán cambios y acontecimientos importantes que están ocurriendo en Washington, D.C., y que tienen un impacto en la industria del techado. 
• Almuerzo anual: En cuanto al segundo almuerzo, esta será tu oportunidad de escuchar a la conferencista principal de WRE 2026, Shereen Thor. Shereen es una comediante que se convirtió en coach profesional, y su conferencia será un gran recurso para profesionales y dueños de negocios en cualquier etapa de sus carreras. 

¿Quieres tener la oportunidad de ganar acceso a todo esto e impulsar tu negocio en WRE 2026? ¡Participa en el concurso Spin to Win de RoofersCoffeeShop y Western Colloid! El concurso cerrará el 22 de agosto de 2026 y los ganadores se anunciarán en vivo durante el episodio de Weekly Blend del 24 de agosto de 2026.