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For 40 years, Firestone and our ever-expanding portfolio of building products have covered you better than anyone in the business. And as Elevate, we are taking that to the next level—tackling the challenges you face every day, while evolving the way we build.

More than a name change, in this new chapter we are deepening our commitment to providing the highest quality products and solutions that ensure you are ready now and in the future.

As always, we are here to provide expertise and partnership as you need it. Over the next few months, we'll be rolling out the Elevate brand. 

Visit our website


Product Spotlight

Elevate UltraPly™ TPO SA with Secure Bond Technology significantly improves efficiency allowing contractors to get on and off the roof faster. The reinforced membrane creates strength and flexibility, along with widening the installation window, thanks to the broad temperature range.

Learn more about our UltraPly™ TPO SA

Part of Holcim Building Envelope

Elevate is a part of the new Building Envelope division within the global Holcim Group. The Building Envelope division includes a powerful portfolio of respected brands that provide breakthrough solutions for commercial and residential customers around the world.

We are committed to developing the highest quality products and processes —raising the standards of building solutions so they stand up to the elements while contributing to a healthier planet.

Visit Holcim!

For More Information

Have questions? Ready to get started on your next project? Get in touch with a rep today.

Find your sales rep today!

Latest Podcasts

Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate

Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate

S4:E69 Heidi J. Ellsworth meets up with Michelle Lane, Vice President of Marketing & Communications for Holcim Building Envelope at the 2022 NRCA fall meetings for an in-person Roofing Road Trips. They talk about the major branding change from Firestone roofing, wall and lining systems to Elevate that Michelle ...
Listen to the Podcast

Latest Videos

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Elevate Video Playlist

Meet Elevate, the new name and brand for Firestone roofing systems. To see more videos, visit our Youtube. To learn more about Elevate, visit our RCS Directory. Meet Elevate, the new name and brand for Firestone roofing systems
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