At Elevate, we are tackling the challenges you face every day, while evolving the way we build.

More than a name change, in this new chapter we are deepening our commitment to providing the highest quality products and solutions that ensure you are ready now and in the future.

As always, we are here to provide expertise and partnership as you need it. Over the next few months, we'll be rolling out the Elevate brand. 

Visit our website.

Product Spotlight

Elevate UltraPly™ TPO SA with Secure Bond Technology significantly improves efficiency allowing contractors to get on and off the roof faster. The reinforced membrane creates strength and flexibility, along with widening the installation window, thanks to the broad temperature range.

Learn more about our UltraPly™ TPO SA

Part of Holcim Building Envelope

Elevate is a part of the new Building Envelope division within the global Holcim Group. The Building Envelope division includes a powerful portfolio of respected brands that provide breakthrough solutions for commercial and residential customers around the world.

We are committed to developing the highest quality products and processes —raising the standards of building solutions so they stand up to the elements while contributing to a healthier planet.

Visit Holcim!

For More Information

Have questions? Ready to get started on your next project? Get in touch with a rep today.

Find your sales rep today!

Elevate at IRE 2024

Latest Podcasts

Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate

S4:E69 Heidi J. Ellsworth meets up with Michelle Lane, Vice President of Marketing & Communications for Holcim Building Envelope at the 2022 NRCA fall meetings for an in-person Roofing Road Trips. They talk about the major branding change from Firestone roofing, wall and lining systems to Elevate that Michelle ...
Listen to the Podcast

Latest Webinars

Coffee Conversations LIVE from IRE 2024 Sponsored by SRS! - Day 2

You won't want to miss this special Coffee Conversations, sponsored by SRS Distribution, coming to you LIVE from the International Roofing Expo (IRE)! Join us on day two of the show as we meet with industry leaders and experts. Guests include manufacturers, distributors, and service providers who will share their ...
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Latest Videos

Elevate Contractor Playlist

Bloom Roofing - 2024 Hall of Fame Inductee M.M. Schranz Roofing - 2024 Hall of Fame Inductee Titan Roofing - 2024 Hall of Fame Inductee Industrial Roofing Company (IRC) - 2024 Hall of Fame Inductee 2024 Master Contractor Event Congratulations Elevate Rep of the Year, Southwest Building Resource! Hollis Roofing - Hall of Fame 2023 SUPERIOR ROOFING- ...
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Elevate Product Playlist

Make Elevate SA Your New Best Roofer Elevate ISOGARD™ Freezer Demo Introducing Elevate PVC KEE Elevate Wind Resistant Industrial Gutter Install Elevate Cantilever Coping Install Elevate Coping Install Elevate SP Rail Fascia Install Elevate TPO Skirted Drip Edge Install Elevate AnchorGard® Platinum Fascia Install Elevate AnchorGard® Drip Edge Install Elevate Jet Bond PVC Installation Guide: A Comprehensive Tutorial Elevate RubberGard™️ EPDM 25 ...
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Elevate Video Playlist

To watch more videos from Elevate, visit our Youtube. To learn more about Elevate, visit our RCS Directory. Elevate Commercial Roofing Solutions Elevate at IRE 2024
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Partner Photo Gallery