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Tracey Donels

I help commercial roofing companies improve their end-user client experience while maximizing their sales and gross profit margins. In my fifteen years of commercial roofing service experience, I grew an $800k service operation into a $8.5M operation while increasing margins by fifty percent. Now I use my experience and knowledge to help others improve their service operations and thus improve their entire companies.

In my work I emphasize making the most of every minute: for your employee, for your client and for you. In addition to customer-centric processes and procedures, I specialize in construction management using technology to further the accessibility of information for commercial roofing customers.

Speaker topics:

  • Untapped Roofing Revenue year round
  • The power of peer groups in the roofing industry
  • Building or growing a Service Department that out performs your install division
  • Longterm business planning/Planting seeds today for future revenue beyond tomorrrow
  • Creating elite Repair & Maintenance Depts by focusing on customer service and repeatable processes. (Let’s get your service department, which may currently operate like a food truck, to operate with the effiecency of a Chick-fil-A drive-through.)

Contact us.

Contact Tracey Donels directly.


About Service First Solutions

We know the hurdles faced when growing a Service Department for a commercial roofing company. For more than 25 collective years, we filled each of the roles commonly found in the service side of the low-slope industry. During those years spent devoted to the Service Department, we curated the keys to building and developing a successful service department. Now as Service First Solutions, we are helping contractors of all sizes achieve success by establishing and cultivating a dedicated service department. We offer a wide variety of services to combat the range of struggles faced when trying to build and/or develop a successful service department.

Visit our Coffee Shop Directory.


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Let's get down to business and train your waterproofing team! As a Service First Solutions (SFS) peer group customer, there's a special training opportunity waiting for you in both English and Spanish! With hands-on classes in the morning to site visits in the afternoon, SFS can make a waterproofer out of ...
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