By Heidi J. Ellsworth.

This upcoming webinar promisese to share insightful and impactful career lessons with the next generation.

Recently, the International Institute of Building Enclosure Consultants (IIBEC) Emerging Professionals Committee has been hosting a series, Blueprints of an Enclosure Career, that gives a stage to industry veterans to share their experiences and advice for other professionals. With more than 150 registrants attending recent Blueprints webinars, the series has established itself as a valuable resource for professional development and career exploration.

Why is this series so valuable? The opportunity to hear firsthand from respected industry leaders about their career paths, lessons learned from industry leadership, the importance of volunteering and practical advice for those building careers is not only helpful for existing professionals but also a great way to engage newcomers. 

And at a time when the industry is working hard to cultivate future leaders, these conversations can be game changers. For example, IIBEC reports that after a recent session in the series, an engineer who was not yet a member reached out to learn more about entering the profession, available training opportunities and ways to become more involved in the industry. This is just one example of how career-focused discussions can connect experienced professionals with those seeking new opportunities and a clearer career path.

Whether you are exploring the profession for the first time or looking to take the next step in your career, make sure to register for the next webinar in this series. The webinar, which will take place on Thursday, July 23, 2026, from 2:00 to 3:00 p.m. E.T., will feature industry leader and legend Scott Hinesley as he shares the experiences, lessons and insights that have shaped his career. As chief growth officer for REI Engineers Inc., Scott Hinesley has spent more than 25 years helping shape the building enclosure profession. His influence extends far beyond his day-to-day responsibilities, with a long history of volunteer leadership within IIBEC. Over the years, he has served as IIBEC president, region director and Carolinas Chapter president. Today, he continues his commitment to the organization as chair of the IIBEC Nominating Committee and a member of the IIBEC Education Committee.

The upcoming webinar offers a powerful opportunity to hear directly from a leader who has successfully navigated decades of industry change. Attendees are encouraged to bring questions about the years of dedication, continuous learning and willingness to serve both the industry and its professionals that have defined Scott's professional journey as there will be time for a live conversation. 

Interested in learning from one of the building enclosure industry's most respected leaders? Register through IIBEC and discover how leadership, service and continuous learning can help shape a successful career in the industry. 

By Jesse Sanchez. 

Learn how rooftop attachment systems are evolving to address safety, code requirements and long-term performance across commercial roofing systems. 

At the International Institute of Building Enclosure Consultants (IIBEC) 2026 show, a clear shift took shape in how roofing professionals are defining performance. Installation quality remains essential, but the conversation is moving beyond the membrane to focus on what happens after the roof is complete. Specifically, how rooftop systems and equipment are secured over time. That shift was at the center of this sound stage interview from The Coffee Shops™, where Megan Ellsworth spoke with Scott Carpenter of Anchor Products. Their discussion centered around a growing industry reality: long-term roof performance is increasingly determined by the stability of everything mounted on the system, not just the system itself. 

“We've gotten really, really, really good at putting roofs on,” Scott said. “It's all those things that bounce across a roof in a wind or seismic event that gets us in trouble.” As severe weather events continue to intensify, rooftop materials and equipment are being exposed to greater forces. Scott pointed to recent storm footage showing large insulation bundles lifted and displaced, illustrating how quickly unsecured components can become a source of damage. When that movement occurs, the impact extends beyond isolated areas, often compromising the integrity of the entire roofing system. 

In response, contractors are expanding their focus to include a broader range of rooftop attachments. Solar arrays, windscreens, snow retention systems and electrical equipment are now part of a more comprehensive approach to roof management. What was once treated as a secondary consideration is now directly tied to operational reliability, jobsite safety, and long-term risk mitigation. At the same time, evolving building codes are reinforcing this shift, placing greater emphasis on secure attachment as a requirement rather than an option. 

This change is also influencing how projects are designed and specified. Instead of addressing rooftop attachments after installation, design professionals are integrating them into the planning phase, recognizing the liability associated with unsecured elements. Scott explained, “It is extra special to them because they're trying to figure out how they can write code into a lot of the specification because there's a liability that goes along with that.” As a result, attachment systems are moving from accessory status to a defined component of the overall roofing assembly. 

Compatibility plays a critical role in that transition. Modern attachment solutions are engineered to align with existing roof membranes, allowing for integration without compromising performance. This enables manufacturers and contractors to present more unified solutions that reflect the complexity of rooftop environments. 

Together, these developments point to a broader evolution in the industry. Scott noted, “There's a need for something and it's now code as well,” reinforcing how roofing performance is no longer measured solely at installation, but across the full lifecycle of the roof and everything it supports. 

Watch the full interview to learn more about rooftop attachment systems and their role in long-term roof performance!

By Emma Peterson. 

Learn about all the events, seminars and exhibitors that will be at this year’s Western Roofing Expo. 

Navigating today’s roofing industry can be a bit of a challenge. Whether you’re facing more extreme storms in the field or juggling labor issues and material shortages in the office, it can be hard to stay up to date with the information and tools you need to succeed. Luckily, the Western States Roofing Contractors Association (WSRCA) hosts a two-day event designed to help professionals handle all those issues and more – Western Roofing Expo (WRE).  

This premier regional roofing and waterproofing event boasts a two-day trade show, over two dozen education seminars, multiple engaging luncheons, The Roofing Games™ shingling competition, golf and sporting clays tournaments, a live auction, product demonstrations and more! Keep reading to learn about what to expect from this year’s show, which will be held September 27-29, 2026 at the Paris Las Vegas! 

The core of the show 

The core of the show occurs on Monday (9/28) and Tuesday (9/29) with 30 seminars planned, two luncheons organized and a trade show floor that is free for contractors to attend. 

The seminars at WRE are a great way to upgrade your skills! Experts from across the industry will be teaching about everything from business management to technical developments. And if you’re a part of The Coffee Shops™ family, there will be a lot of familiar faces like Trent Cotney of Adams and Reese, Amparo Sancen from Latinos En Roofing, John Kenney from Cotney Consulting Group and our very own president, Heidi J. Ellsworth!  

As for the luncheons, WSRCA has organized two invaluable luncheons for WRE attendees. The first will be hosted on Monday from 11:30 a.m. to 1:00 p.m. and is presented by the National Roofing Contractors Association (NRCA). Craig Brightup, The Brightup Group, and Chad Collins, NRCA, will take this opportunity to talk to attendees about the key developments in Washington D.C. that are impacting the roofing industry.  

The second luncheon will run at the same time (11:30 a.m. to 1:00 p.m.) on Tuesday and is sponsored by Malarkey Roofing Products. This luncheon gives attendees an opportunity to hear from the WRE 2026 keynote speaker – Shereen Thor. Shereen is a comedian turned coach who has worked with organizations like Google, Pandora, Slack, Safe Place For Youth and The Social Justice Learning Institute. Her keynote will be a great resource to professionals and business owners in all parts of their careers.  

And last but not least, the trade show floor will be open both Monday and Tuesday. This is a great opportunity to see the latest innovations and newest technology in the industry as product demos will be hosted on the hour. At that same demo stage there will also be the return of the much-anticipated Roofing Games on Tuesday!  

The trade show is a great opportunity to talk to representatives of leading companies around the industry. And the best part? The exhibit floor is FREE for contractors and roofers to attend! We’ll be in booth 12, so make sure to stop by and say hi, and we have countless industry friends who will be around the floor, such as Anchor Products (815), APOC (609), BITEC (151), Brava Roof Tile (840), Carlisle Architectural Metals (509), Drexel Metals (509), Equipter (826), Integrity Insurance & Bonding (360), Lakeside Construction Fasteners (154), New Tech Machinery (356), PABCO Roofing Products (703), Rocket Equipment (638), RoofScope (822), Sentry Building Innovations (150) and VELUX (361). 

Additional events and more 

In addition to the core two days, there are extra events both before (Sunday, 9/27) and after (Wednesday, 9/30). On Sunday, the Davis Memorial Foundation will host two tournaments, one sporting clays tournament and one golf tournament. The proceeds from these events go directly to the Davis Memorial Foundation Scholarship Fund. The scholarships from this fund have helped more than 195 aspiring high school, undergraduate and graduate students pursue their dreams. These events have their own registration and their own fees. 

And on that Wednesday, the International Institute of Building Enclosure Consultants will host a special education day. This event runs from 9:00 a.m. to 2:30 p.m. and will elevate attendees’ expertise in the building enclosure industry. It features two courses, one about the fundamentals of roof assemblies and the other highlighting key updates to international codes. The registration and fees for this education day are separate from general registration. 

Get registered and reserved 

Registration for the 2026 WRE is now open! You can register online, again the show will be held at the Paris in Las Vegas, Nevada from September 27-29, 2026. Being at the Paris, there are many options for hotels nearby. WSRCA has worked specifically with the Paris Las Vegas, Planet Hollywood and Horseshoe Hotel to get discounted room blocks that start as low as $91.  

Not sure if you can make the registration fee work in your budget? RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the show for free! By entering our contest, you get the chance to win an all-inclusive pass to the show, which gives you access to the trade show, annual luncheon, en Español content, educational sessions and the legislative luncheon.  

Learn more about the 2026 WRE show!

The survey is an industrywide effort to collect information about the reroofing market spearheaded by a coalition of trade associations.

The National Roofing Contractors Association encourages roofing professionals to join industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada in taking part in the latest Quarterly Market Index Survey for Reroofing to evaluate business conditions during the second quarter of 2026.

For more than two years, the survey has taken the pulse of the reroofing industry and continues to serve as a regular barometer of the industry’s business conditions. By asking a handful of business questions and measuring responses across several demographics, the survey helps give an indication of the reroofing market’s strength and trajectory. Your response provides valuable insight.

The results of the Quarterly Market Index Survey for Reroofing are made available to all survey participants via an online dashboard that enables users to filter results by region and other metrics.

For the previous survey that measured business activity during the first quarter of 2026, 70% of responses came from roofing contractors and 30% came from roof consultants. 

The survey is an industrywide effort to collect information about the reroofing market spearheaded by a coalition of trade associations, including the Asphalt Roofing Manufacturers Association, Canadian Roofing Contractors Association, Chemical Fabrics & Film Association Inc., EPDM Roofing Association, International Institute of Building Enclosure Consultants, Metal Construction Association, Metal Roofing Alliance, National Roofing Contractors Association, National Women in Roofing, Polyisocyanurate Insulation Manufacturers Association, Roof Coatings Manufacturers Association and Single Ply Roofing Industry.

The Quarterly Market Index Survey for Reroofing is available at https://bit.ly/RoofingSurvey. 

Survey responses may be submitted through July 20.

About NRCA

Since 1886, the National Roofing Contractors Association has been the home for generations of entrepreneurial craftsmen and enterprises who shelter and protect America’s families and businesses and each other. Our vision is the recognition of our members as professionals and to unite the industry to that purpose. NRCA is one of the construction industry’s most respected trade associations and the voice of roofing professionals and leading authority in the roofing industry for information, education, technology and advocacy. It represents all segments of the roofing industry, including contractors; manufacturers; distributors; architects; consultants; engineers; building owners; and city, state and government agencies. For information about NRCA and its services and offerings, visit nrca.net.

By Rick Gardner, IIBEC.  

RCI‑IIBEC Foundation launches a study to quantify the economic impact of IIBEC consultants. 

As building envelopes grow more complex in pursuit of energy and operational efficiency, consultants and contractors have begun collaborating more frequently on projects. This collaboration has helped roofing, waterproofing, exterior wall and related enclosure assembly projects operate more smoothly across the material selection and specifying processes. 

While these improved processes have been experienced on jobsites across the country, the exact economic impact of consultants on these projects has not been documented or measured. To fill this gap, the RCI-IIBEC Foundation, in collaboration with the International Institute of Building Enclosure Consultants (IIBEC), will be conducting a comprehensive research study about the impact of IIBEC consultant members. 

This study aims to quantify and communicate the economic influence of consultants on building enclosure projects through data. Ultimately, it will not only give insight into how consultants can improve product selection and purchasing processes, but how they affect market outcomes.  

“The study will serve to document the broader economic impact of our consultant community, enhance IIBEC’s value proposition, and strengthen engagement strategies throughout the industry,” said Brian Pallasch, executive vice president and CEO of IIBEC. “IIBEC is grateful that this research is moving forward with the support of the RCI-IIBEC Foundation.” 

Dave Hawn, chair of the RCI-IIBEC Foundation, emphasized the alignment with the foundation’s mission: 

Funding this study directly supports the foundation’s commitment to advancing the building enclosure profession through research, education and meaningful collaboration. By generating critical data on the influence of consultant members, the results will inform education initiatives, strengthen industry partnerships and highlight the value of unbiased consulting. This investment advances the profession through research-driven insight and broader recognition of IIBEC’s impact. 

Deliverables for the project will include: 

• A comprehensive written report with supporting data 
• A one-page infographic summary for outreach and sponsorship initiatives 
• A live presentation briefing of key findings for IIBEC members and foundation donors 

Funding for this initiative was made possible through the foundation’s general fund for research and education. The project is expected to be completed in the fall of 2026. 

For donors and industry partners, this study represents more than research. It is a strategic investment in documenting the profession’s influence, strengthening IIBEC’s market position and reinforcing the value consultants bring to the building enclosure industry. 

Original article source: RCI-IIBEC Foundation

By Heidi J. Ellsworth.

Helene's career is defined by leadership and service. 

Helene Hardy Pierce has long been a respected voice, dedicated volunteer and champion for excellence in the roofing and building enclosure industries. I am honored to also call her a longtime friend. When I heard that ASTM International had presented her with the Katharine E. Morgan Women in Leadership Award, I was thrilled. The recognition honors both her professional achievements and her enduring contributions to the industry. She has given so much back, and even more, she has empowered women like me to do more in this industry. 

For those who have worked alongside Helene, the award comes as no surprise. Her career reflects a consistent commitment to advancing technical knowledge while strengthening the industry through collaboration and service. As a longtime member of IIBEC since 1993, she has played an active role in shaping conversations that influence roofing, waterproofing and building enclosure performance. 

Helene’s leadership has extended across numerous organizations and initiatives. She has been deeply involved with ASTM’s roofing and waterproofing committee, where her efforts have contributed to the development of standards that guide best practices across the industry. Her influence is also felt through her work with IIBEC, where she is recognized as a fellow and has served as a member of the Interface Editorial Board. 

Beyond her technical expertise, Helene has always been committed to sharing knowledge. Through her authored articles, mentorship and volunteer roles, she has helped elevate the next generation of professionals. Her service on the IIBEC Industry Liaison Committee and the RCI-IIBEC Foundation Board of Directors demonstrates a career rooted not just in personal success, but also in building opportunities and resources for others across the roofing and building enclosure community. She was also at the forefront of National Women in Roofing, working with the early founders to help women find their voice in the industry. 

Her contributions have been recognized before. In 2019, she received the NRCA J.A. Piper Award, the roofing industry’s most prestigious honor, recognizing professionals who have devoted constant, outstanding service to NRCA and the roofing industry. She was also the first woman to earn the honor, further underscoring the significance of her leadership and service. In 2022, she received IIBEC’s Outstanding Volunteer Award, adding to the depth of recognition and respect she has earned from her peers. But recognition has never been the goal. For Helene, the work has always been about strengthening the industry and improving the way professionals collaborate, design and build. 

The Katharine E. Morgan Women in Leadership Award carries particular significance, celebrating individuals who not only excel in their fields but also pave the way for others. Helene embodies that mission. Her career reflects how leadership, when grounded in service and expertise, can create a lasting impact well beyond individual projects or organizations. 

At RoofersCoffeeShop®, we celebrate Helene’s achievements and the example she sets for all of us. Her story is a powerful reminder that leadership is not just about reaching the top, but about lifting others along the way and shaping the future of the industry for generations to come. Thank you, Helene, for everything you have done for the industry and for helping women thrive. 

By Alex Tolle, The Coffee Shops™.

If you are looking to sharpen your skills and stay current on today’s most widely used roofing systems, there is a great opportunity coming up this summer.

The International Institute of Building Enclosure Consultants (IIBEC) is hosting the next course in its Roofing Practice Series on Wednesday, August 5, 2026, from noon to 4 p.m. ET. This session, “Membrane Roofs–Polymeric,” is focused on helping roofing professionals better understand the materials and systems they are working with every day. If you or your team missed earlier sessions, the first two courses in the series are already available on demand, making it easy to catch up.

This course takes a practical approach to polymeric roofing systems, breaking down key components contractors regularly install and maintain. Topics include single-ply membranes, fluid-applied membranes and spray polyurethane foam roofing systems. Additionally, this course provides continuing education opportunities. It has been approved for 3.5 IIBEC continuing education hours and has been submitted for AIA continuing education credit.

For contractors working in commercial and low-slope roofing, these systems are everywhere. Having a solid understanding of how they are designed, installed, inspected and maintained can make a real difference on the job. It can help crews avoid callbacks, improve installation quality and build stronger confidence with building owners and specifiers. One of the biggest benefits of courses like this is how they connect the “why” behind the work. When your team understands how these systems perform over time, it becomes easier to make the right decisions in the field and communicate value to customers.

The course is open to a wide range of industry professionals, including contractors, consultants, architects, engineers and building owners. Registration is $295 for IIBEC members and $450 for nonmembers. Even if you cannot attend live, you can still register and watch the recording later, which is a nice option for busy schedules.

At the end of the day, staying competitive in today’s roofing market means continuing to learn. As polymeric systems continue to dominate the commercial space, investing a few hours into understanding them better can pay off long-term. Training like this is not just about education. It is about building better crews, delivering better roofs and setting your business apart.

Sign up for the session today!

By Emma Peterson. 

What Pat Hiltman and Joe Sorrentino have seen the industry learn over the years. 

While at the International Institute of Building Enclosure Consultants (IIBEC) 2026 show, Heidi J. Ellsworth had the opportunity to host two industry veterans on our sound stage – Pat Hiltman and Joe Sorrentino. Pat, who is the southeast regional manager of USG Securock Roof Boards, and Joe, who is the owner of JoeSorrentino LLC, both started in the roofing industry in the 1970s. In the decades between that beginning and today, they have not only established themselves as industry leaders and experts, but also watched the industry grow exponentially. In the conversation, they highlighted a couple of the major changes they have witnessed.  

Energy efficient design advancements 

One of the changes that Pat and Joe have both seen in the industry is how we build energy-efficient structures. Joe explained:  

When we started in the industry, I remember there was a lot of research on how making homes tight would save on energy...And this research was being driven by all these presentations where they would predict that energy costs were going to be more than your mortgage. Well, we know that hasn't happened, but what has happened is finally within the last, say, 20 years, we're now learning we need to build commercial buildings tight as well. 

And the tightening of that envelope is only one half of the story in how we have made buildings more energy efficient over the course of Joe and Pat’s careers. The other key part of the story is ventilation. Pat explained, “If you look at how the industry has trended, we went from having kind of open commercial buildings to tightening them up. But then we went too far and had sick building syndrome. Today, the big thing we’re all working on is using ventilation to find the right balance.” 

A growing relationship between consultants and contractors  

Another area that has seen a lot of change over the years is the relationship dynamic between consultants and contractors. Even just 30 years ago, building consultants and contractors did not often get along, however in light of more complex projects, like the energy efficiency challenges mentioned earlier, that is beginning to change. As Joe put it, “Collaboration is critical to success and also pushing our entire industry forward...It’s long been uncomfortable for consultants and contractors to work together, but the more you are uncomfortable and get through it, the stronger you become.” 

Want to hear more about how the roofing industry has changed over the decades? Check out the whole soundstage interview with Joe and Pat!

By Heidi J. Ellsworth. 

Advancing retrofit solutions through engineering, collaboration and industry partnership. 

In today’s evolving construction landscape, the role of building enclosure professionals has never been more critical. From ensuring long-term performance to meeting increasingly complex energy and structural requirements, consultants are at the forefront of delivering smarter, more resilient buildings. That is why partnerships between manufacturers and organizations like the International Institute of Building Enclosure Consultants (IIBEC) are so important to the future of the industry. 

For companies like Roof Hugger, this commitment goes beyond participation. It is about actively supporting the consultants, engineers and professionals who are specifying and guiding building enclosure solutions every day. They have built a reputation of delivering proven, engineered retrofit systems designed specifically for metal buildings. These solutions are not just about covering an existing roof. They are about enhancing the entire building system. By eliminating the need for a costly tear-off, their retrofit approach helps extend the life of existing structures while improving structural integrity, increasing energy efficiency and delivering long-term value. 

This aligns directly with the priorities of IIBEC members who are tasked with evaluating total building performance. Consultants are increasingly looking for solutions that address multiple challenges at once, including sustainability, cost control and durability. Roof Hugger’s engineered systems provide a practical path forward, offering tested and reliable options that meet these demands while minimizing disruption to building occupants. 

What stands out is Roof Hugger’s willingness to support projects at every stage. Whether a consultant is in the early phases of evaluating options or preparing specifications for a complex retrofit, their team offers expertise that ranges from individual Hugger components to complete engineered systems. This collaborative approach reflects a deep understanding of how building enclosure consultants work and what they need to deliver successful outcomes. 

Equally important is the company’s focus on tailoring solutions to each project. No two buildings are exactly alike, and retrofit systems must account for varying structural conditions, climates and performance goals. By providing preliminary evaluations and customized engineering support, Roof Hugger helps ensure that each system is designed with precision and purpose. 

Their message to the industry is straightforward and resonates strongly with the IIBEC community. At Roof Hugger, they are committed to providing proven, engineered retrofit solutions that extend the life of metal buildings while improving performance and efficiency without the need for tear-off. They welcome the opportunity to support projects at any stage, offering guidance, technical insight and responsive service to meet the specific needs of each client. 

As the demand for retrofit solutions continues to grow, partnerships between manufacturers and organizations like IIBEC will play an increasingly important role. By aligning innovation with education and professional standards, companies like Roof Hugger are helping to shape a more sustainable and resilient future for the built environment. 

For more information, visit the Roof Hugger directory on RoofersCoffeeShop® and MetalCoffeeShop®.

By Jenny Yu.  

Attendees of the 2026 IIBEC Convention gained insights, education and networking opportunities. 

On March 12-15, 2026, the 2026 IIBEC International Convention and Trade Show delivered on its promise to bring together roofing and building enclosure professionals for education, collaboration and innovation. In an episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Brian Pallasch, EVP and CEO of the International Institute of Building Encloser Consultants (IIBEC), about the key takeaways that continue to shape how contractors, consultants and manufacturers work together. 

For Brian, one central theme for the conference was collaboration. “It really is about the partnership,” Brian stated. “When the contractor, the architect, the building enclosure consultant and the manufacturer work together, it’s to the benefit of the owner and the building. It’s a team.” As building systems grow more complex, this team approach is becoming essential across the industry. 

Brian also emphasized that IIBEC members play a critical role in ensuring quality and performance. “Our members are there to help the owner, the roofing contractor and the manufacturer get the job done — well done and right,” he said. That focus on quality was evident in both the educational sessions and conversations happening on the trade show floor. 

In addition, another key topic present throughout the conference and trade show was the long-term durability of building performance. “The idea of commissioning is, as buildings get more complex, you want to make sure that plans are actually being followed on the job site,” Brian explained, adding that building owners are increasingly focused on results: “They want to make sure that the building that they paid for is the building that they’re getting.” 

The Coffee Shops™ was thrilled to be part of such a successful event, recording live interviews that highlighted the innovation, learning and networking in strong supply. One standout moment included a Coffee Conversations® sponsored by Western Colloid Fluid Applied Roofing and Coating Systems, featuring a panel of industry experts who discussed the factors shaping the future of the roofing and building enclosure industry. 

“We had Lauren Morley, owner and president of R3NG Roofing and Gutters; Greg Hlavaty,  president of Western Colloid; and two amazing consultants, Sean Connolly and Dustin Smoot,” Megan Ellsworth of The Coffee Shops shared. “It was a fabulous conversation.” 

Other highlights included a state-of-the-industry address by RCS Influencer and Adams & Reese LLP Partner Trent Cotney; a live demo showcasing the strength of USG Securock® cover boards; and visits with Johns Manville and Polyglass at their hospitality booths. 

Overall, as the industry continues to evolve, IIBEC remains a hub for innovation, connection and professional growth. 

Listen to the full podcast to hear more insights about the 2026 IIBEC International Convention and Trade Show.