English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
Renoworks - Sidebar Ad - Try now!
CCS-OpenForBusiness-Sidebar
LaborCentral-LC2.0-Sidebar
RCS - Sidebar Ad - 2025 Trends Survey
RAiNA - Sidebar Ad - RAiNA Conference 2025
NFBA - Sidebar Ad - Accredited Builder

The trade show designed for the Latino community

Nahica - Learn about the unconventional origin of the NAHICA and how it carved out its own niche to serve Latinos in the industry.
October 1, 2025 at 3:00 a.m.

By Jenny Yu.  

Learn about the unconventional origin of the NAHICA and how it carved out its own niche to serve Latinos in the industry. 

In the roofing industry, there are so many amazing opportunities for networking and ongoing education at expos and trade shows. Most of these events are put on by long-established organizations, but Expo Contratista flips the script.  Born from the success of the trade show, National Hispanic Contactors Association (NAHICA) was founded with the interests of Latino industry professionals in mind.  

The first Expo Contratista, a construction trade show focused on bringing together Latino contractors, suppliers and industry leaders across the United States, took place in 2018, organized by RoofersCoffeeShop® Influencer and NAHICA President, Sergio Terreros.  

“At that point, I was doing marketing for a heavy machinery company, and we couldn't find any show for the Latino community,” Sergio told Megan Ellsworth in a recent Roofing Road Trips® episode. “So many of us in the Hispanic community work in construction — how do we not have a show that is dedicated for the workforce, the subcontractor, the small general contractors in the United States? So, I saw the opportunity and said, ‘Well, let me create it.’” 

Expo Contratista was born out of a lack, an empty space, and has quickly grown into the biggest Latino construction trade show in the United states. The inaugural expo brought more than 7,000 contractors, showcasing the need for an association for Latino contractors. Sergio, again, stepped up to the plate. 

With a background in framing, concrete and other trades, Sergio had several connections in the industry. “So, I started making calls, and we created NAHICA. Sure enough, we found a niche where we can help contractors to scale their businesses,” Sergio said. “We teach more of the business side than the technical side. Now, we have more than 26,000 members in the association.”  

NAHICA members range from roofers, electricians, concrete workers, brick workers, general contractors and developers, and each year, Sergio and his team try to improve upon the last year’s expo. 

“Every single year, we're trying to improve it, bring new stuff for the attendees. There's always something new every single year,” Sergio shared “This year Expo Contratista is in Dallas, Texas. It's a great town, a great city and market for us. We're very excited.” 

Listen to the podcast to learn more about NAHICA and what to expect at this year’s Expo Contratista! 

Learn more about NAHICA in their Coffee Shop Directory or visit www.nahica.org/contact-us.

About Jenny

Jenny Yu is a writer for The Coffee Shops™. She studied business and English at Loyola Marymount University and then earned her graduate degree in education at the University of Notre Dame. After teaching English Language Arts for several years, Jenny left the classroom to explore new opportunities in communications, marketing and publishing and found herself at The Coffee Shops! When she's not working, she loves visiting cozy coffee shops & bookstores, playing basketball, learning about oral history and spending time with loved ones.



Recommended For You


Comments

There are currently no comments here.

Leave a Reply

Commenting is only accessible to RCS users.

Have an account? Login to leave a comment!


Sign In
TAMKO Banner Ad edge
English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
SRS - Sidebar Ad (En Espanol Page) - Credit Application
SRS - Sidebar Ad - Your complete source for solar solutions & building products
Gibraltar - Sidebar Ad - Metal Roofing
RCS - Sidebar Ad - 2025 Trends Survey
USG - Sidebar - Wind
Velux Sidebar ad Shine a New Light