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The price is right: Utilizing visualization software to its fullest potential

The price is right: Utilizing visualization software to its fullest potential
January 4, 2026 at 9:00 a.m.

By Anna Lockhart. 

Simply going off of word of mouth when planning the details of a project can be tricky, both cost-wise and when it comes to matching customer tastes. This visualization software takes out the guesswork. 

In this episode of the Roofing Road Trips® podcast, host Karen Edwards sat down with Jenni McMorran, contractor channel partner manager for Renoworks, to discuss the brand’s game changing innovation, the Design Estimator. Available through the Renoworks Pro platform, this visualization program utilizes the latest technologies to bring projects to life.  

Jenni shared, “We work with all the big exterior manufacturing companies to create digital visualizations of their real-life products, making them available on our platform for users to use. So, if someone uploads a photo of their house or a project they’re working on, they’re able to apply the actual manufacturer approved virtual images to their own home before they do the remodel.” Providing this life-like, hyper realistic look at products can make the buying process far more pleasant and gratifying for homeowners, and ensures contractors meet their customers' standards.  

The benefits of utilizing such a platform go far beyond picking out aesthetic color palettes and material textures. It also gives homeowners a better idea of what is possible within their project budget, making the most of what they have! Jenni explained, “One of the biggest frustrations homeowners have is not knowing what the renovation will cost, and contractors struggle on the opposite side of that coin. They don't want to just throw out a number before they've had a chance to explain the value, craftsmanship or the materials behind the price. With the platform’s instant estimate, we solve both of those problems.” 

When the price is right and the visuals are to the homeowner's taste, all parties can rest easy knowing that their project will be a success and leave with a positive experience. And the benefits of utilizing Renowork’s platform ecosystem go far beyond just visualization. Whether you need help with estimates and other business management processes, the program is perfect for the job.  

Listen to the episode to learn more about Renoworks and Renoworks Pro!  

Learn more about Renoworks in their Coffee Shop directory or visit www.renoworks.com.


 

About the author

Anna Lockhart

Anna is the assistant editor for the Coffee Shops and AskARoofer™. When she’s not working, she’s most likely to be found with her nose in a book or attempting to master a new cookie recipe. 


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