The edge of excellence: Elevating the homeowner experience

By Jesse Sanchez 

TAMKO’s  contractor loyalty program is transforming contractors into trusted homeowner allies and the most professional roofers in the business. 

It’s no longer enough to be a great roofer. In today’s home improvement market, contractors must be part craftsman and part business strategist in order to succeed. The TAMKO Edge® program provides resources to help transform roofers into full spectrum professionals.* Designed with more than just shingles in mind, The TAMKO Edge® program is TAMKO’s flagship contractor development platform. What sets it apart isn’t just access to warranties or exclusive products. It’s the full-court press on homeowner experience and the serious investments into professional training that come with it. 

This isn’t just about giving contractors the proper tools, but rather, providing them with the ability to utilize those tools as well. As TAMKO’s Director of Contractor Engagement, Jon Abernathy said, “Our goal is simple: to build the most professional network of contractors in the industry. Everything we’re bringing to the table, from support to innovation, is driven by that commitment, because that’s what truly matters to us.” 

According to Jon, professionalism starts with empathy and ends with execution. Whether that means helping homeowners navigate rising deductibles or offering financing solutions when insurance falls short, The TAMKO Edge® contractor loyalty program is built to meet customers where they are. 

The strategy? Elevate the contractor so they can elevate the homeowner. From exclusive warranties that instill buyer confidence, to Customer Relationship Management (CRM) software integrations and training that sharpen sales skills, every part of The TAMKO Edge® program is engineered to deliver value before, during and after installation.* 

Live events have become a key part of this push. TAMKO brings together contractors from across the country, from Florida to Minnesota, to collaborate, exchange ideas and build their businesses. “We're trying to help contractors feed off each other and help them get to the next level,” said Director of The TAMKO Edge® program, Matt Shaner. 

This peer-to-peer model isn't just about camaraderie. It’s about raising the bar for the entire industry. 

“The TAMKO Edge® contractor program is our certified contractor program,” said Matt. “It's been redesigned this year to create additional value for those contractors.” He added, “You know, it's really building off the platform we had before to make it a stronger offer for the contractors to give them the tools and the resources they need to be able to grow their business.” TAMKO is betting that the way forward is through strategy, training and a laser focus on homeowner trust. 

Learn more about how The TAMKO Edge® program is shaping a new generation of contractor professionals and setting a higher standard for the homeowner experience!

* TAMKO CONTRACTORS ARE NOT EMPLOYEES, AGENTS OR REPRESENTATIVES OF TAMKO BUILDING PRODUCTS LLC. TAMKO Pro Certified Contractors may receive certain benefits, such as marketing support, product rebates, access to third-party discounts and the ability to offer Enhanced Limited System Warranties.