By Lauren White.
Ryan Groth of the Sales Transformation Group (STG) is passionate about sales and helping others succeed. In his Sales Accelerator Program, he coaches people and businesses how to get to the next level. Ryan shares, “...Sales, is such a great environment to help people grow because it’s so rugged at times...There are so many things that are thrown your way, so many curveballs, and being a master of navigating those things, how to handle those, and help other people overcome is so cool because not only are they making more money, but they’re having a better life. For me, that helps me feel like I’m fulfilling what I’m destined to do.”
Through this program attendees: “gain confidence in the sales process, make the transition from transactional selling to consultative selling, make the transition from selling on price to selling value, quit trying to close unclosable deals with improvement on qualifying, present more compellingly than ever before, and become an introduction and referral generating machine.” Continue reading to see what participants had to say about the program.
According to David Estes with Elite Roofing in Denver, Colorado, Ryan is easy to talk to and very personable. David explains that he enjoys, “...being able to project how much sales I’m going to have the next few months, being on top of my customers, and being able to ask the right questions to get to the decision-maker, and to figure out what’s actually going wrong with the property, and get the pain points out of the customer that are needed.”
Kirby Smith, Litespeed Construction in Knoxville, Tennessee, had been interviewing people to help get his business to the next level when he found Ryan’s product. Believing it to be the best option to work with and yielding results quickly, Kirby gave Ryan’s program a shot. Kirby shares, “...the thing that really hooked me was the topic and the subject of discussion. That was, hey, is your business needing tweaks? Can we get it there quicker, and are you an expert at what you’re doing? The answer to the first two was yes. We’re needing tweaks, and I need to get there quicker. The answer to the last is I’m not an expert at what I’m doing. I’ve been doing it for eight years, and quite frankly, I’ve never really thought of myself as a sales manager, and so, to give yourself the power of labeling the problem and saying, ‘Hey, no. I’m not an expert. I can probably use a hand,’ that to me was pretty big....”
Montey Gaisser with MG Roofing from Muscle Shoals, Alabama came from an area that didn’t have much of a sales process. He needed guidelines, “what to do, how to move through the sales process, run the bases from second to third...Basically, we were skipping from first to third going straight for the close.” Ryan helped them identify aspects of the sales process that were missing.
Ryan’s approach to selling took Kelly Stitzer with CIG Construction out of Westminster, Colorado, a little getting used to, but he’s happy with the results. Kelly appreciates how accessible Ryan is and enjoys, “...that we have a once a week call with other contractors, so we can kind of share and learn not only from Ryan but learn from each other and from each other’s experiences.”
Originally in sales, Landon Taylor with Platinum Roofing out of Kansas City, had a career change to contracting. After connecting with Ryan, Landon realized he could use some guidance in this “new to him” industry. “I needed to get in touch with someone who knew tangibly how to point me in the right direction to succeed,” Landon explains. He and Ryan had some common ground that helped them connect on more of a friendship level being the same age and both being athletes. Landon shares, “...he’s a relationship driven guy. That’s how he sells. That’s how I want to sell, and so, we connected on the aspect of kind of having the same philosophies when it comes to business.”
Randy Brothers, Elite Roofing, has worked with Ryan and STG for a couple years. He knows that Ryan cares about him and the well-being of his company. Ryan worked with Randy’s commercial sales team on various trainings. Randy commented, “..they’ve done a great job of training them on a systemized process of finding clients, following up with clients, and creating a proper structure around taking real good care on the front end and not letting things fall through the cracks, and has really helped up build a great base four our commercial sales department, and we’ve grown substantially.”
A Service Manager with Front Range Roofing Systems in Denver, Alejo Castillo, was new to sales. He states, “I’m enjoying learning with people that have the expertise to take it to a different level. In the beginning when we got introduced, he talked about abundance, and that made me change personally. It changed me in a way that I started to set personal goals and levels. I’m working to do the same thing with Front Range Roofing Systems...”
Matt Smith, Front Range Roofing, shared, “It gets you out of your comfort zone and gets you to think about sales a little bit differently. I think getting a process kind of honed in for myself is good, and I have something to go off of when I’m meeting new clients and trying to sell some work.”
Identifying problems and coaching contractors out of them is one of Ryan’s specialties. With a positive and relatable approach, Ryan and his Sales Accelerator Program do more than just assist businesses with their sales processes, they help businesses and people grow. Making positive changes and helping contractors gain more confidence in sales and their abilities is only the beginning with the Sales Accelerator Program.
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