QXO’s roadmap for the next chapter

By Emma Peterson.  

From employee surveys to tech upgrades, Matt Fassler gives us a look into how QXO is investing in the future. 

As the year comes to a close, there’s a lot to reflect on from 2025. And one of the biggest stories of the year was QXO’s $11 billion acquisition of Beacon. To learn more about this transition, we spoke with Matt Fassler, one of the founder’s of QXO and their current chief strategy officer, for a Read Listen Watch (RLW)® webinar. 

The first part of the transition process was the rebrand. Matt explained, “We rebranded to QXO on day one. This included e-commerce. It included our customer facing app. Generally speaking, you went out through a branch, the signage said QXO. And the big thing we wanted with the rebrand was to bring people together and give them a shared set of values and cause.” 

Once that identity was transferred over, QXO began streamlining the organizational structure to match. Matt shared, “We removed layers to improve accountability and speed. We promoted a lot of people, and we continue to do that.” As a part of this initiative, they surveyed over 3,000 of the existing employees, asking three questions: “What's your job satisfaction? What are your best ideas or your best ideas to improve the company? What would we be crazy to change?” Based on those responses, they rolled out a roadmap for the future of the company. Matt shared a bit about this plan, “It covers pricing and procurement and assortment and logistics and compensation all with the goal of giving customers faster decisions made at the local level.”  

With a plan in place, it was time to get to work. Step one of the process was equipping their teams with upgraded tools. Matt explained, “Our branches are getting upgraded systems and interfaces to understand their business trends, their inventory and tracking their customers. We're talking about voice-to-text point-of-sale systems and an upgrade of the mobile apps...Ultimately, we want them to drive accuracy for you. We want them to drive proper credit approvals faster for you. We want you, as a customer, to benefit from the knowledge that we accumulate about your engagement, your interest, your needs, your prior purchases.” 

Looking ahead, QXO’s goal is to be a $50 million company. Matt explained, “We are always looking to grow. We're looking to grow within our core categories within roofing, commercial and residential. We're hungry to understand those and to grow in them. And, we have aspirations to become a $50 billion company.” The plan to get there? Being a tech-forward and trusted partner for contractors. Matt put it simply, “We lead with integrity. Doing the right thing is one of our six core values as a company, and we want to invest in tools that help contractors win. We want to give you local service that is backed by our national scale and all the benefits that brings.”  

Read the transcript, Listen to the conversation or Watch the episode to learn more about QXO.