Not every roof needs replacing

By Emma Peterson. 

Learn how RejuvaRoofs rehydrates and reactivates steep-slope roofing products.  

Meet RejuvaRoofs, an innovative company that is helping contractors extend the lifespan of a roof! To learn more about this company, Megan Ellsworth sat with Jen Silvers, the founder of RejuvaRoofs, for an episode of Roofing Road Trips®.  

RejuvaRoof was born of Jen’s realization that steep-slope roofing doesn’t have an equivalent to fluid-applied restorations like low-slope roofing does. She explained, “I own a small roofing company in Utah and I noticed the lack of options for homeowners when their roof needs worked on. It’s often just a replacement. And, while some roofs need to be fully replaced, there are a lot of homeowners who just need some kind of a fix.” 

So, Jen got in contact with some asphalt engineers and founded RejuvaRoof to create the options she had been searching for as a contractor. What they came up with was a formula that not only rehydrates the shingle but also activates the tar in the asphalt. Jen explained this in more detail, saying, “Our product is methylester-based with a liquid rubber copolymer in it. That allows the tar strip to reactivate and reseal. In other words, our product gets the tar to spread back out and cover the fiberglass mat again. This is key as fiberglass mat becoming exposed and subsequently wet is often the cause of roof leaks down the road.” 

By creating a restoration option for steep-slope roofs, Jen and RejuvaRoof are helping homeowners save upwards of $30,000-$80,000! And the cherry on top is the sustainability of RejuvaRoof’s method. As Jen put it, “We’re really lengthening the cycle of a roof’s lifespan. And as we do that, we’re reducing the sheer amount of roofing materials that’s going into landfills each year!” 

Listen to the entire conversation between Jen and Megan to learn more about RejuvaRoof and their incredible restoration products.