By Adam Cabrera.
In a recent episode of Roofing Road Trips, host Heidi J. Ellsworth spoke with Michelle Ly Hall, Beacon Building Products female roofer of the year. As the operations manager at Hall Roofing and Construction in Texas, Michelle plays a critical role in the family business she runs with her husband, Erik Hall. In their conversation, Michelle explains her approach to the various aspects of running a successful roofing company.
More than just an operations manager, Michelle is a jack-of-all-trades who engages in field sales, operations, production, HR, customer service, marketing and estimate writing. Her hands-on approach allows her to connect with all areas of the business. "I like to do the organizing behind the scenes to make sure everything works," Michelle said.
Having transitioned from licensed insurance adjusters to contractors, Michelle and Erik bring a unique approach to their business. "Our roofing company was started based on wanting to be a good middleman for insurance companies and homeowners," Michelle remarked. They focus on being the mediator between insurance companies and homeowners, ensuring that all parties are satisfied.
Hall Roofing also prioritizes respectful communication and fosters win-win situations, which Michelle credits to her strong work ethic, influenced by her Vietnamese refugee parents. Her multilingual skills serve her well in a diverse roofing industry, helping to build trust among various clients and employees.
Also, an advocate for women in the roofing industry, Michelle believes in lifting each other up, sharing knowledge and promoting a supportive community.
“I have dedicated a lot of time to celebrating women and building confidence,” Michelle said. “If we're all at a higher-level operating with integrity and morals and confidence, then, I mean, you're building a community that can just support each other.”
As for Michelle’s advice for those aspiring to join the roofing business, she emphasizes the importance of being prepared for failure and knowing when to accept help. "Understand that I couldn't do this on my own... I struggle sometimes, I may fail sometimes, but if we all lift each other up, it's like the rising tide that lifts all boats,” Michelle said.
Adam Cabrera is a writer and podcast producer for the Coffee Shops and AskARoofer™. When he isn't writing about roofs he enjoys camping in the Rocky Mountains, going to concerts and playing music.
Industry Leaders on the State of the Roofing IndustryRead More ...
Taking Business to the Next Level With TechnologyRead More ...
Pacific West Roofing is the November R-Club Roofer of the MonthRead More ...