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Why a Marketing Plan is Vital to Your Roofing Business

August 19, 2017 at 10:08 a.m.

A marketing plan is an essential tool for your roofing company.

By Roofing Contractor Marketing

Clear strategies that are written down and shared with the rest of the team keep you all focused on success.

Developing a marketing plan will help you think about what makes your roofing company unique from others and how to get the message out to your desired audiences through a variety of channels (social media, website, etc).

A marketing plan helps you be strategic. Just as you would plan for other aspects of your roofing company, thinking ahead about your marketing efforts is key to staying competitive, in a competitive roofing industry. By plotting your marketing strategies ahead of time, your roofing company will run more smoothly and your efforts are more likely to pay off.

A marketing plan helps you stay focused. Your marketing plan is a map to guide you toward your goals, one that will get you there on time and with minimum stress. A plan will help you coordinate your efforts and be more PROACTIVE. With it, you are more likely to be realistic about your time and energy. A plan will help you stay organized and on track throughout the year. Your marketing is more likely to get done when you take the time to identify two important factors:

  1. What you want to do
  2. When you want to do it

Write it all down. Plan your efforts by first identifying your market and then letting it determine how to proceed. Which events and opportunities will help you accomplish your goals? Is it in your best interest to attend meetings that homeowners are involved in? Think strategically about where you need to be. Consider the roofing business you’re in and the natural cycles of the roofing industry.

A marketing plan may include:

  • Marketing objectives
  • Strategies
  • Brand positioning
  • Messaging
  • PR (public relations) activities

Use a calendar to stay on task. Once you have identified the events and activities you and your roofing company want to target, incorporate your marketing plan into your current time management system. Some people find it easiest to use a wall calendar. Others like a desk calendar or a computerized program. Which will you use?

Set goals and evaluate others. Keep thinking about the marketing ideas you want to implement. Determine how to implement ideas, assign each a date for completion and then work backward from your deadline. Also, be sure to examine your ideas to see whether any can be used to achieve more than one goal. Think about your target demographic; whom you want to reach, when you want to reach them and how you’re going to do it. Then mark it on your calendar (see above paragraph). When you plan your marketing efforts and merge them smoothly with your other responsibilities and commitments, they are more likely to pay off. Make sure you do a monthly recap, as well. What went well? What didn’t? Did you miss any events? Did you learn anything from your efforts last month?

Creating and maintaining a marketing plan for your roofing company can prove difficult to those who have never done it before.

Roofing Contractor Marketing has experience in marketing for roofing companies and helping them stand out well above the other rooftops.

About Roofing Contractor Marketing RoofingContractorMarketing.com, based in Denver Colorado since 2008, works with roofing companies nationwide that seek lead generation strategies and Inbound Marketing campaign execution. Get a free internet audit here.

Editor’s note: This article first appeared on Roofing Contractor Marketing’s blog and can be viewed here.

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