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Marketing Experts Share Their Strategies On-Demand

Leap Marketing Experts
February 15, 2021 at 6:00 p.m.

By Leap.

Are your sales and marketing teams working together? If not, chances are good you’re losing money.

RoofersCoffeeShop® partner, Heidi J. Ellsworth and RoofersCoffeeShop editor, Karen L. Edwards came together to provide an informative webinar about building a successful marketing strategy. This webinar is available to watch on-demand and incorporates a wealth of information about marketing in roofing industry.

In this on-demand webinar you will learn:

  • How to build a successful marketing strategy.

  • How to create cohesion between your marketing and sales teams for lucrative results.

  • How to effectively communicate and your marketing strategy to the entire company.

  • How to implement your marketing strategy throughout your business.

Would you like a copy of Heidi & Karen’s latest book?

Building a Marketing Plan for Roofing Contractors serves as a guide and a workbook for contractors to understand each step and section of developing a strong marketing plan. It includes action items that allow contractors to answer the questions that will help them create their own marketing plan and identify the resources to help them implement that plan. With information that will help any small business, this book shows how to build a marketing plan and features an appendix with helpful templates that demonstrate the structure of the plan, a budget guideline, and other useful tools.

We have a limited number of copies to give away! Here’s how to request yours*:

About Heidi:

Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials, and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.

Working with both RoofersCoffeeShop and HJE Consulting, she can focus on supporting overall marketing strategies, sales success, and content development for companies and associations within the roofing industry. With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.

Heidi consistently writes for RoofersCoffeeShop and is a contributor to Professional Roofing, Florida Roofing Magazine, Carolinas Contact, and Western Roofing, Siding & Insulation Magazine. She currently consults with the National Roofing Contractors Association and the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association, Roofing Technology Think Tank (RT3), and National Women in Roofing (NWIR) which she is a founder.

About Karen:

Karen Edwards has been a marketing professional for 30 years and has focused the past 20 years on marketing for the construction industry. Having worked at both Carlisle Syntec and EagleView, she has led prominent industry marketing and contractor marketing programs. Karen now owns her own consulting business, Casimir Group. This allows her to follow her passion for the roofing industry, serving as the editor for RoofersCoffeeShop®, while also working with roofing contractors and manufacturers across the country in addition to her engagement with prominent industry groups including National Women in Roofing and Roofing Technology Think Tank (RT3). She writes for RoofersCoffeeShop® and industry publications including Roofing Contractor Magazine, Western Roofing, and Florida Roofing Magazine. She has served on and chaired committees on several roofing association boards including the Florida Roofing and Sheet Metal Contractors Association.

Watch on-demand and learn for two marketing experts how to build a marking strategy that ensures a successful, long-term business.

Learn more about Leap in their RoofersCoffeeShop Directory or visit www.leap.com.

Original article source: Leap

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