They have a strong membership program that provides leads, an online presence and professional marketing tools to metal roofing contractors. The MRA links consumers and professionals through their Find-A-Contractor program.
In this video, Ken Gieseke, VP Marketing at McElroy Metals explained the benefits that contractors receive when they become a member of the MRA. “One of the great benefits of the Metal Roofing Alliance from a contractor standpoint is the fact that the MRA really links a homeowner needing a roof with a contractor,” Gieseke said. “The MRA has a platform to link a homeowner directly to a contractor that can install the roof. So that's a tremendous value to them.”
Gieseke also says that the membership is a marketing tool for the contractor. “They can say that they are a member of the Metal Roofing Alliance, and direct visitors to go to metalroofing.com to learn about metal roofing. It's a great resource for our contractors to have Metal Roofing Alliance on their side.”
Tom Prokop, GM of Metal Roofing for CertainTeed agrees that MRA can benefit contractors. “I think the primary benefit that MRA provides for contractors or installers is really the lead generation. Nice, qualified leads that are served up to them that helps them grow their business.”
Todd Miller, President of Isaiah Industries says that membership can help the contractor become the expert in metal roofing. “I think the goal of any contractor who is going to specialize in a product is always to become known as the expert in their area, Miller said. “So if I'm going to sell granite countertops, I want to become the granite countertop guy within my market area. Same thing with these specialty residential metal products. If that's something you're going to commit yourself and your business to, then you want to be the area expert.”
Miller says that it also adds credibility for the contractor. “Well, having gone through that process of being vetted by a Metal Roofing Alliance manufacturer, where that manufacturer's saying, ‘Hey, here's someone that is installing quality products,’ having gone through that process allows you to become that expert in your area.”
Miller explained that a contractor who focuses on residential metal roofing as a component of their business can actually make as much money with one crew installing metal roofing as they may have to have three crews installing asphalt shingles. With the labor shortage the industry is facing that can make a huge difference.
In one word, why should a contractor join MRA? “Leads. We have your leads,” said Mark MacDonald, Sales Manager for Sherwin Williams. “Any roofing contractor certainly has access to the market that they're in, but they don't know what they don't know. So the MRA has access to not just large industrial folks like us, but more importantly the metal building panel suppliers who do have access and insight and distributors to those homeowners.”
“They can collectively bring forth leads that they may not have otherwise known about. And we get that feedback that we are able to do that from our customers, which are roofing contractors that are part of the MRA, stated MacDonald.
Learn more about membership in MRA.