By Cass Jacoby.
IB Roof Systems is known for putting PVC on the map, bringing the product and its many benefits to market. In a LIVE! FRSA interview, Heidi J. Ellsworth sits down with Chad Paris and Jason Stanley of IB Roof to talk about how the company is navigating supply chain shortages and taking the strain off of contractors. Part of this strategy to help contractors during leaner times for materials is to embrace coatings again.
“Our focus has always been the guys on the roof that are doing the roof every day. What product can we make or what do we do that makes their job easier? We didn't want to make a coating just to make a coating. We wanted to make something that was equivalent. It's a great quality product,” says Chad. “We want to do something that was an outstanding product that we could put the IB name on, that we knew that was going to last. And that when we sold it to a roofer and a contractor, that it was sold with the same passion that our PVCs made and that it was a quality product.”
The coatings come at a perfect time, providing a solution to contractors as supply chain issues arose and coating popularity increased. “I had some reluctance to get into the coatings market as you're a PVC single-ply manufacturer and you're focused on that,” admits Jason. “Introducing coatings at this time was an ideal time because it kept product in front of people and it became a real viable source to keep people safe and dry until you could get the product or had the budget to maybe do it right and get it done completely years down the road.”
The return to coatings for IB Roof has proven to be successful as the company continues to bring its contractor-centric philosophy into the design of the product. IB Roofing’s coatings are among the best out there because they are created to be easy to install and high performing. The past four years have proven that putting the customer first is a fail-safe strategy to building a resilient industry.
That being said, the company is still doing everything in its power to help support its contractors throughout this period of supply shortages. “We want to reserve material so that customers were able to get their material and finish the jobs that they needed to finish, and not having to wait months and months and months to get the material, which in turn hurt them to be able to fight for their family and their roofer’s family,” says Chad. “And so our main focus has been in reserving. And as we look at 2023, we are still doing that. And we want to make sure that we not only reserve the membrane, but the insulation and the cover board and the screws the fastest.”
Cass works as a reporter/writer for RoofersCoffeeShop, AskARoofer and MetalCoffeeShop. When she isn’t writing about roofs, she is putting her Master degree to work writing about movies and dancing with her plants.
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