How the latest roofing tech is redefining service models

By Jesse Sanchez. 

A closer look at the new ways to think about roof inspections and the unexpected value they generate. 

What if every call from a building owner about a leak could lead to a full roof replacement? That’s not a sales gimmick; it’s a practical outcome of what industry leaders are calling a proactive, tech-driven service model in commercial roofing. In this Read, Listen, Watch (RLW®), host Karen Edwards led a conversation with Joe Jolicoeur, vice president at Greenwood Building Envelope Services; Jordan Litt, senior forensic roof specialist at Best Roofing; and Zach Carpenter, senior account executive at Jobba Trade Technologies. Together, they unpacked how top-tier contractors are scaling service departments and leveraging software like FCS to revolutionize deficiency detection and client communication. 

The phrase, “stocking the shelves,” became a recurring theme during the conversation. For Jordan, it’s more than metaphorical. His team uses the FCS platform not just for documentation, but as a sales engine that transforms every service call into a chance to upsell and expand the relationship. As Jordan said, “I try to take every opportunity to switch something from just maybe a basic short scope over to a FCS roof audit.” 

It’s not just about speed or digital polish, though that certainly matters. “I email over my digital, full comprehensive roof audit,” Jordan explained, “and I just know that we’re in a different league.” That level of polish builds trust and leaves handwritten proposals in the dust. 

Joe expressed how internal data and digital inspections also streamline operations. “You're able to track trucks. You're able to see where certain tech teams excel, where they need to improve,” he explained. The data even shapes who gets deployed where. Joe described how his CRM helps optimize crew assignments based on past performance and job types. This feedback loop strengthens not just service outcomes but business intelligence. 

They also discussed the larger impact of consistent digital documentation. In a market filled with turnover, new property managers, shifting boards, contractors with long-term, cloud-based histories of service become indispensable. “We basically have a digital encyclopedia of all that information,” Litt noted. “And we’re just kind of the kings of documentation.” 

If you’re running a service department or trying to build one, this conversation delivers actionable strategies, not theory. From real-time upselling opportunities to using CRM data to train and deploy teams more effectively, the discussion cuts to the core of what makes a service model successful. As Zach put it, “If the business is service, then the product is repairs.”  

Read the transcript, Listen to the podcast or Watch the webinar to learn more about how the top players are turning inspections into revenue, documentation into strategy and software into serious competitive edge!