Roofers Coffee Shop - Where The Industry Meets!
Coffee Conversations

Heidi and Vickie Show- 12 Questions PODCAST TRANSCRIPTION

Heidi and Vickie 12 Questions
May 13, 2020

Editor's note: The following is the transcript of The Heidi and Vickie Show. You can read the transcript below or listen to the podcast here. 

Heidi Ellsworth: Hello, and welcome to the Heidi and Vickie show part of Roofers Coffee Shop. This is Heidi Ellsworth and...

Vickie Sharples: This is Vickie Sharples.

Heidi Ellsworth: We're here today to talk about our weekly show. We actually usually do it on Saturdays but it's Friday. We love Fridays, and we decided heck, why not? We are going to do our Heidi and Vickie show on a different day and we're going to talk about something that is extremely cool that Vickie has worked on for many, many years. Vickie, what do we have?

Vickie Sharples: Well, a long, long time ago in another lifetime we had people called RCSers. They were self named. They were a group of people that used to frequent on the forum before we got cannibalized a little by social media, and business people from all over. I just thought they were the funniest... Actually it's a precursor to our roofing influencers actually because they would talk about one question and you would see all the different opinions and different answers on the same thing. I just love that different point of view. You can pick what you want from it, what appeals to you most, what is most similar to your business. One of the things that I did after a while was feature them. It was called the RCSer of the month. I thoughtfully wrote down some questions that I thought would pull out their stories. This was also when we get back to the stories from the roof in which we feature contractors, we have a few done, but this hopefully is once again using a more precursor to that. Today I was looking at the 12 questions and then I thought, "Well, Heidi even though we're not actually roofing contractors, I thought that you and I could answer them." Because it still relates to us. How did we learn how to roof, and what's the biggest thing we ever did for our business? What it does is prompts the most interesting story. I thought we could do the 12 questions today and then the listeners would find us very interesting.

Heidi Ellsworth: I agree. I love it. I love this idea.

Vickie Sharples: Okay. I'm going to start with the 12 questions. Number one, who taught you to roof? I'm going to ask you and then you ask me. Who taught to you to roof Heidi?

Heidi Ellsworth: Well, I would say it would have to be my dad because my dad was a general contractor and so us kids grew up working in the trades on everything, painting, concrete, roofing. My dad built houses, or remodeled or restored houses. Really what I learned I learned from my dad on the physical way, hammering, and putting the roof on, and all that good stuff. But who really taught me about roofing... I'm so sorry Vickie. I'm going to go two things because I really have to put some kudos out to Greg Malarkey. Greg Malarkey, my first job in roofing was Malarkey Roofing Company. Greg would actually make me take tests where I would have to tell him... I'd be looking at a roof and I'd have to tell him who made that shingle, so CertainTeed, or [US in Tech 00:03:47] at that time, or different people. Just by the cut and the colors he would actually have tests that I presume was able to... It was great. I learned so much. Also all the folks there who helped me with learning really build up roofing too that you just don't hear a lot about that today. It was all the folks at Malarkey who really taught me about roofing.

Vickie Sharples: Wow. When you said that... I used to do two things. I'm so goofy. When I was a teenager I used to sit outside in the dark, and on the street corner, and guess every single car by their headlights which is a stupid thing to be proud of. As I grew older I used to be able to drive down the street and tell you every single manufacturer because I used to, in the old days, be able to tell by the granule color. Isn't that funny that I was so proud of myself? So-and-so made that. So-and-so made that. Now I don't know that anymore.

Heidi Ellsworth: I know. We don't really teach that. I really should be teaching that to all our great ladies who work at Roofers Coffee Shop but we haven't done a lot of that. Maybe that's something in our future that we can do, having little tests. Who taught you how to roof, or who taught you to roof?

Vickie Sharples: As we discussed last week I'm deathly afraid of heights, but this was a very eye opening and interesting thing. I worked for a company named Lunday-Thagard oil company. They were in Southgate. They were started by the Thagards. I don't know what the Lunday's had to do with it but the Thagards had oil. This man named Mark, oh gosh what was his name, had a shingle machine. They joined together in Southgate and they manufactured coatings. They manufactured actual asphalt. They made all the felts, the underlayment. I was there when they transitioned from standard to metric. I was there when they transitioned from a rag felt to a fiberglass base. I was there for a lot of that stuff. But how I learned was we decided to do a spec book because we didn't have a spec book to give to architects, and the guys out in the field, and everything. We had specifications because we made asphalt and all that. What we decided to do was to actually take photographs, whereas most spec books are drawings they wanted to take photographs. I was in charge of the project. We had a roofing contractor. I think his name was Elliot, his last name years ago, he came out with his kettle... This was before anything torch on. We created roof panels for him. He actually installed every single specification. How you treat a roof to wall, [inaudible 00:06:58], flashings, how you go around flashings, all those details. I didn't actually roof it but I watched it being done four foot away from me. I watched the entire process of all these different specifications. That was including shingle installation, and the 90 pound. You can tell how old I am because nobody's called it 90 pound for years but I still, instead of granulated rolled roofing... That was a huge lesson for me. I like to say that because I've seen the actual installations, I've just never actually installed it.

Heidi Ellsworth: Yeah.

Vickie Sharples: [crosstalk 00:07:43]-

Heidi Ellsworth: Yeah.

Vickie Sharples: [crosstalk 00:07:44]-

Heidi Ellsworth: No. That was perfect. That was exactly what we... I think that's what I love about these 12 questions and how we're going to ask people. It's just going to be so many different answers. It's cool.

Vickie Sharples: Okay. The second question is what was the most valuable lesson you learned about roofing? I should have read this in advance and thought about it.

Heidi Ellsworth: I actually took notes Vickie. Be proud of me. I have some little notes right here.

Vickie Sharples: Oh, you do?

Heidi Ellsworth: Yeah.

Vickie Sharples: What was the most valuable lesson?

Heidi Ellsworth: Mine's a little bit altruistic as you probably can... I think the most valuable lessons I've learned about roofing is its importance. How important the craft is of roofing to protect families and businesses, it's just so important that that we understand it and do it right because of all the valuables that are underneath it. Protection, and then also relationships. Anyway, that's what I've learned about the importance of the roof for protection, and the relationships, how much I love the people who are craftsmen and women of the roofing industry.

Vickie Sharples: Mine's completely different than that. I would say the most valuable lesson, well and I put lessons you learned about roofing because this is going to be for people that actually apply it all the time. My valuable thing is basically how to think about water. Roofing, the most valuable lesson I think I learned is that it takes common sense. Common sense. If we have water, where's it going to go? Follow the water. If the water's going to hit here... That's how you find your leaks, where your vulnerable areas are. If we think like water and how we're going to try and get in... It's really a lot of common sense especially when we're finding a leak. But if we're just slapping up some sort of flashing metal but we really don't think about what the application is... Common sense I think is the most valuable lesson. Well, it's not a lesson, but it's just, think like water. That's what I guess my lesson is, to think that. That's my explanation of the question.

Heidi Ellsworth: I love it. How many times a day do we say, "Common sense?" Just look at it with common sense. You're right. How powerful water is, I mean I think that's great. I love it.

Vickie Sharples: Yeah. [inaudible 00:10:23] water. The next one is... Oh, go ahead.

Heidi Ellsworth: No, I was just going to say the next one's kind of the same but a little bit different.

Vickie Sharples: Yeah. What's the best thing you ever did for your business Heidi?

Heidi Ellsworth: Oh, wait. Are we going to skip the valuable lessons you learned about being in business?

Vickie Sharples: Oh, I accidentally... Yes [inaudible 00:10:42]. Okay.

Heidi Ellsworth: The most valuable lessons I've learned about being in business, okay so I have two again. The most valuable is to be authentic, to be me, to be true to myself. I guess that's really one thing. It all goes together. I've learned that over many years of working for different people sometimes trying to be what I wasn't. Being in business, success is all about being true to yourself I think. How about you?

Vickie Sharples: The most valuable lesson I learned about being in business I think is I went to call on a guy years ago down in San Diego somewhere. I think he was an architect. I was bringing him samples or something. I was sitting there and he said, "What is your time worth?" I go, "What do you mean?" He goes, "You need to put a value on your time, and that's how you can decide if it's worth it or not, what you're doing. Is your time more valuable?" You need to put a value on your time. If you do that... It was such a interesting concept for me. I value myself at $12 an hour. I'm probably just going to do all those things myself. I value myself at $100 an hour then I know that I'm a little more valuable and I should take some work and give it to somebody else. It really takes your time, and then you decide is my time more valuable spent on building the business or doing the books? It's that type of thinking. I thought that was the most valuable lesson I ever learned about being in business.

Heidi Ellsworth: The next question is what is the best thing you ever did for your business? I'm going to ask you Vickie. What's the best thing you ever did?

Vickie Sharples: Buy a fax machine. I know you're looking for some big old... You know what I mean? The day I got my fax machine is the day I made it. I am somebody now. The best thing I ever did for my business, I know it's stupid, but the best thing I ever did for the Roofers Coffee Shop business was beg you to be my partner. I'm not just saying that. Because I was stuck and I didn't know what to do next. The first best thing I ever probably did for my business was charge $10 for classified ads because once again I put a value on the classified ad, then people were willing to pay that. Now they're 25 but it's been 20 years. Yes, that was [inaudible 00:13:24] one. But probably the most thing was getting you because it really brought... You did the things I didn't want to do. I mean I love all my customers but I'm more shy. It's great that you can go out there and just be you.

Heidi Ellsworth: That's really how I would answer it too. I mean the best thing I've ever done, and I can't say for my business but was when I had that choice after EagleView I joined you. To me that was like, and now look where we're at. I'm like, that's the best thing ever. And finding a strong partner. I would say you and I just did the yin and yang, and it works. Having our husbands involved, and having Tim involved in the business and traveling together has just brought such joy to my career and to my business, and our business. Yeah. It's the people, the people you choose to work with.

Vickie Sharples: Right. Right. Really. Spouses don't work for everybody, but they work for you and me because my husband... When I set up office in the house and then my husband retired from his regular job because he was a roofing contractor before, then people had said, "I give it six months." One person, "I give it three months. I give it six months." I just stared at them an I went, "Well, you guys don't even know us." We're just a nice team. I think that's why we get along as couples so good is because we're like minded, and both of our husbands spend all day kissing our behinds. You and me can be us.

Heidi Ellsworth: We all like what we each do so yeah, I agree.

Vickie Sharples: They might not be as happy as we are, but anyway.

Heidi Ellsworth: We're bringing in the bacon. It all works, and we get to travel together and do fun things. Yeah. It's working for us.

Vickie Sharples: Years ago-

Heidi Ellsworth: I love that.

Vickie Sharples: Years ago I said, "Honey, you got two choices. I can go clean the toilet or I can make $100." He said, "Enough said." There you go.

Heidi Ellsworth: We're all a lot happier too.

Vickie Sharples: Yeah. We're all happy.

Heidi Ellsworth: There you go.

Vickie Sharples: He loves to clean. That's the best thing I ever did for my business.

Heidi Ellsworth: Go ahead.

Vickie Sharples: What is your biggest concern about being in business today Heidi?

Heidi Ellsworth: Well, this is an interesting... I want to tell a quick little story that goes along with this, and I'll answer it. When I was working for Carlisle and I was the western regional manager selling WIP and EcoStar during the recession I traveled a lot. I'd go visit with manufacturer's reps. We'd hop in the car. We'd go do things. Well, people weren't buying high end residential products like EcoStar too much then. Underlayment as always was a commodity. One day I got into... The rep and I met, our manufacture rep. This was up, I believe in the Dakotas, Montana area. I said, "Geez, this is bad. It's a recession. No one's buying. What are we going to do?" I'm usually pretty positive but I was new to sales. This rep looked at me and he says, "You know what we're going to do? We're going to go eat breakfast. We're going to get in the car. We're going to go and we're going to visit with this person, this person, this person. We're going to sell here. We're going to go see this contractor. Then we're going to have dinner with this group. Tomorrow morning we're going to get up and do the exact same thing and it will work. We will get through it." I think of that every time we get into situations like we are now. Everyone's a little scared with COVID. Everyone's a little scared with the news and the economy. That's my biggest concern is making sure that I'm getting up every single day and working my butt off to help us all be successful. I don't know if that's a concern or if that's addressing the concern of the economy, but that's what I think about when you ask that question.

Vickie Sharples: Well, that is actually a motivator rather than being the concern. That is actually addressing the concern. My concern would be, if I had a concern... I just feel what's going to happen is going to happen. We're going to make it through. I don't feel readily concerned. I can see a roofing contractor being concerned about the recession hitting and how he's going to feed his people. I don't have those concerns. My concern wouldn't relate to anybody. Mine would be missing the next big thing, but it's not a real concern. It doesn't keep me up at night. I've said it like 100 times. Look at Encyclopedia Britannica being wiped out in a day. Roofing contractors would not have that concern. They're not going to be wiped out in a day by anything. Most manufacturers are not going to be wiped out in a day. You don't know... I mean who would have thought that you could put a whole encyclopedia on a CD, and then you give it away free when you sell a Microsoft computer? It wiped out a whole industry. I think about that but it's not something that keeps me up at night. It's not really relatable to anybody else but me, or you. You're going if I go.

Heidi Ellsworth: Well-

Vickie Sharples: [inaudible 00:19:26]-

Heidi Ellsworth: ... yeah I had... My second thing on there was keeping up, keeping up with the technology. Yesterday remember we looked at Tik Tok and both of us were like, "Oh, my gosh?"

Vickie Sharples: I just [crosstalk 00:19:38]-

Heidi Ellsworth: How do we keep up with how fast everything's moving?

Vickie Sharples: Right. I just looked at most of that and was horrified.

Heidi Ellsworth: Yeah?

Vickie Sharples: [inaudible 00:19:48] therapy. When people are doing funny things, and that it could be fun and cute, but half of it is unsafe. I'm just looking at these people standing at the edge of the roof dancing without safety gear on and it just freaked me out. I was freaked out. Yeah, that is funny. Do you belong to any associations related to your business?

Heidi Ellsworth: I belong-

Vickie Sharples: Heidi?

Heidi Ellsworth: ... to every association in roofing.

Vickie Sharples: And a few that aren't in roofing.

Heidi Ellsworth: Yes.

Vickie Sharples: Do you belong to anything that's not?

Heidi Ellsworth: That's not roofing related?

Vickie Sharples: Yeah.

Heidi Ellsworth: No. I used to belong to Sisters Folk Fest, but I don't anymore. That's more of a group, not an association. Yeah. No, it's all roofing all the time which this question really made me think. Should I get involved with the marketing groups, or sales groups, or publishing groups? You know what? We are active. We do stuff with polio so maybe a little bit. We're not members but...

Vickie Sharples: Me, any association related to our business no, but I guess I belong to all of them. I'm a member of NRCA because I won an award years ago which I will go after again, of getting the most people to sign up in a year for the NRCA. I will be after that. GAF wins every year. Just so you know GAF, I'm on your-

Heidi Ellsworth: I'm coming after you.

Vickie Sharples: You're on my radar. I'm going to win. Because I really believe in all these business. I guess I belong to them because I get gratis or whatever for that so I'm a permanent member of the NRCA. I go to association meeetings but I don't think I actually belong. I'm welcome in any of my southern California meeetings to go. You belong to everything so I don't have to belong to anything.

Heidi Ellsworth: But together we're a part of, hopefully almost everything. [crosstalk 00:22:05]-

Vickie Sharples: I promote the heck out of joining as everybody should know. But I can't bring too much practical to an association whereas you can. Yeah. It's a perfect relationship.

Heidi Ellsworth: In one word describe the most important trait in an employee. The one word I have is honesty. You get around everything else if people will just be honest.

Vickie Sharples: Yeah. Yeah. You're absolutely right with that. I think my most important trait would be there, if I really had to pick I might like someone the best if they're more even tempered, less drama. That's just because I've always been in an office environment. It's not like I'm out in the field and I want to make sure they're always on time. Because if they're not on time that doesn't kill me. I yell at everybody but that's just because that's me. Honesty of course is very important, but what are they going to bring to my... This is a good one and I really believe this. This is my new one. Not if they kiss my butt, and not if they're... The most important trait in an employee is if they treat my business as their own.

Heidi Ellsworth: The next one is number eight, the best boss-

Vickie Sharples: The best-

Heidi Ellsworth: ... you ever had taught you what?

Vickie Sharples: This was my very first job at Lunday-Thagard Oil Company. We had, for anybody from southern California that's listening to this, we had one of the first women roofing salesmen. She taught me... This is my biggest deal, to love all my customers. She goes, "I love all my customers." I go, "That's impossible." Her name was Mary Jane. "Mary Jane, that guy's the biggest, rudest guy ever." She goes, "I don't care. I love all my customers." That's how you succeed in business. You love all your customers, and no matter what. I've had a guy call me up yelling at me. He's screaming at me for something that wasn't even my fault. I go, "You know what? Thank you very much. I won't do it again." You just love them. It makes you want to work them out and make them happy. Work it out and make them happy. Does that make sense?

Heidi Ellsworth: Yes.

Vickie Sharples: Even though you're mad at them and you want to hang up on them... For that I have never hung up on a customer. I've hung up on you a couple times but I've never hung up on a customer because-

Heidi Ellsworth: [inaudible 00:24:45].

Vickie Sharples: ... they're my customer and I have an invisible boss. My invisible boss tells me that I got to respect everybody. You just take the crap sometimes and it works out. It comes back to you. That person will eventually respect you. You'll have their undying loyalty. I'm telling you. The most important boss I ever had taught you what? You love every customer.

Heidi Ellsworth: You love every customer. Well, you know what? Mine's similar to that. The best boss, and my favorite boss I ever had was Pat McGrady with Carlisle. Pat McGrady, if he's listening, he's an old Irishman who just made me smile all the time. One day to... Hopefully this doesn't get us in trouble on any level, but to the CEO of the company... The CEO was telling him that he had to do something a certain way. It was marketing and sales. He was like, "You got to do it this way." Pat McGrady said, "The day you buy a truckload of EPDM from me is the day I'll listen to you." I was like, "Holy cow," but what he meant was listen to your customers. We always think... It's kind of the same thing. Love your customers, but what he taught me was listen to your customers. A lot of people on a lot of different levels, especially in big corporations, are going to tell you what they think you should do but at the end of the day you have to listen to your customers because they're the ones who are buying the truckload of EPDM. As you well know, and we both are very customer centric, yeah that's what I learned from Pat McGrady, and also to be as tough as he is.

Vickie Sharples: Well, those are both good things. That means that anybody that does business with us we're going to listen to them and love them. Why wouldn't you want to do business? Yeah. That's very good.

Heidi Ellsworth: Who doesn't want to be in the coffee shop?

Vickie Sharples: We will listen to you and love you.

Heidi Ellsworth: Yeah.

Vickie Sharples: The next question which will be easy, what makes you smile when you think about your job?

Heidi Ellsworth: You.

Vickie Sharples: That's my goal is to make Heidi laugh. That makes me smile. If I say something just stupid, and then Heidi starts laughing, I'm happy. But also if I want to feel good it's when you read a testimonial from a roofer that wrote in and said anything. The relationships that have been formed over the forum, in the past a guy writing that I helped him find work on the classified section. A thank you note. The letters of admiration from prison. No, I'm just kidding. [inaudible 00:28:01] write me from prison. "I'm planning on getting out of prison and I need you to send me a..."

Heidi Ellsworth: I need a job.

Vickie Sharples: I need the paper. Yeah. That's what really made me smile is that we've helped people. That really is the most important thing. I would think for a contractor it's those special, grateful customers, or the fact that their employees are grateful, or they're grateful to have a job. Besides me, was there something else?

Heidi Ellsworth: Well, I guess it's just the people, like you said. It's the people we work with at the coffee shop, our team makes me smile and laugh all the time. Being a part, being an owner and a partner with you on the Roofer's Coffee Shop, I just love what we do and I love the reactions we get from the people who come to the site, and the differences... Especially to this COVID thing we were on the frontline getting information out there every day. I have had so many notes and things saying thank you. That really makes me smile when I know we are just committed to providing what people need and making them smile too.

Vickie Sharples: Yeah.

Heidi Ellsworth: If you were going to do it all again what would you do differently?

Vickie Sharples: What would I do over again differently? I would [inaudible 00:29:32]. I wasted a lot of money. I'd be smarter with money. There you go. Smarter with money.

Heidi Ellsworth: I get that. Smarter with money. As usual mine is kind of close to that but just on the opposite side from you. I would... Probably not now, because right now nothing. I'm perfectly happy. But looking back at my early career and through the different places that I worked I would have asked for more. I would have had a higher self worth when it came to money, as in making more money. It took me a long time to figure out that. I think that happens to a lot of women, and it also happens just coming from more of a middle class family. The thought of asking for a higher commission, or asking for more money was not something that I had learned. Man, if I had it to do over again that's the one thing I would do.

Vickie Sharples: Yeah. I remember an instance in which you were sitting by my fire pit. It was a early morning. We're sitting around and we discussed that. I went, "Heidi, you're worth way more. You are worth way more than that." I remember thinking that. That's back to what is your time worth when I said the other thing. You've got knowledge in you that you can't buy. The thing is, what I think about us you can buy an advertising agency. People buy advertising agencies all the time. But remember, I think of myself in roofing first. You buy an advertising agency but they don't know your people. Those two things combined, as far as a marketer, that you understand and you have intimate details about your industry and your marketing, I mean that makes you so valuable. I don't know how that relates to contractors but we're really pumping ourselves up.

Heidi Ellsworth: [inaudible 00:31:36]. Yeah, I think it's the same with contractors. I think actually that goes right into roofing. How often have you heard, "Oh, it's just a roofer," or, "It's just a roofer?" No. Do you know roofing companies make a lot of money and they also know and understand their value of what they're doing on the roof? For those who don't, they need to learn that because it took me a long time to learn it too. Actually, talk about old bosses, I give credit to Chris Barrow on that one at EagleView. He was the one, along with you. You've always been one of my biggest supporters, but Chris was like, "You need to ask for more money." I'm like, "Okay. I will."

Vickie Sharples: That's pretty bad when your boss tells you that.

Heidi Ellsworth: Yeah. Yeah. He said that. I learned how to do that. That is almost a learned skill I think.

Vickie Sharples: Yeah. Yeah. If we went to roofing contractors and applied it, be proud of your price.

Heidi Ellsworth: Right. Exactly.

Vickie Sharples: You can put a lot of extra value in.

Heidi Ellsworth: Any tips for the new guy starting out?

Vickie Sharples: The tips for the new guy starting out, make sure that you know your cost I suppose. Yeah. You keep track of... Just because you got money coming in, and money going out, and you pay all your bills you still could be losing money here and there. That's what mine would be. The thing is is that your roofing contractor, you think of the E myth. The entrepreneurial myth is that you can go out and run a business because you're a good roofing contractor. That's really not it. You're in business as a business person. You have payroll, and insurance, and overhead. You have all those other things. If you just want to be a technician or a contractor that just does the installation only that's great, but if you're doing it as a business you need to be a business person and think like one.

Heidi Ellsworth: Yeah. I think that's a good one. Yeah. I agree with that. I would also... I guess for me I would say build friendships and listen. When I say friendships I mean find mentors. Talk to other contractors. If you're the new guy on the crew, or gal on the crew, listen. Build relationships in any job.

Vickie Sharples: [inaudible 00:34:04].

Heidi Ellsworth: Because I think too often you come on and people don't... They have a lot to share. I understand this next generation has a lot to share, but they also have a lot to learn. One of the best things you can do is just start listening up front I think, and learning the craft, or the trade, or the job, or whatever it may be, and be really focused on that. I think then that makes a big difference, and making friends with your crew or your fellow employees. Build relationships.

Vickie Sharples: Yeah that's a good one, relationships. Because this is a relationship oriented business.

Heidi Ellsworth: It is.

Vickie Sharples: There is that. We're trying to constantly dig at that, being online and reaching people out through being virtual, online. We're trying to get them to come into us but basically it's still relationship. You still have to go into a wholesaler and pick up material, and you have a relationship with that person. You really need a relationship with your banker.

Heidi Ellsworth: Yeah. Exactly.

Vickie Sharples: Whenever I needed money-

Heidi Ellsworth: And your insurance.

Vickie Sharples: Whenever I needed money I didn't have any money so they don't want to give it to you. That's a tip. If you ever need money they're never going to give it to you.

Heidi Ellsworth: Right. Exactly. I found the-

Vickie Sharples: I need $3,000.

Heidi Ellsworth: ... same thing.

Vickie Sharples: I have 100,000 in the bank. "Okay." The last question is how you stay motivated?

Heidi Ellsworth: Well, we made it to number 12 so I'm so happy about that. How I stay motivated is doing what I love. I want to love what I do, and that motivates me, and money.

Vickie Sharples: That's exactly me. If I know I'm going to do something fun that turns me on, which is building things, which is organizing and things like that, I can't wait to get up in the morning. I'm thinking about it at night. Staying motivated, I think you help me stay motivated for this particular business we have now. You help motivate me by sharing successes so we feel like we're taking steps forward instead of backwards. Because every week you go, "Okay, I took no steps forward." I think about a lot of projects I'm doing. I go, "This is not making me money. This is costing me money." You help me stay motivated. But basically doing what you love, exactly that. Then a roofer will call you up and say, "Hey, thanks a lot. You really helped me." I sit back up in the chair and I want to go again.

Heidi Ellsworth: Right. Yeah. Feedback. Success. That motivates you. I don't know. There's stuff that I don't like to do on some days, and there's things I procrastinate on as we all know, but overall there's just such a success in what we're delivering and what we're doing. I'm so thankful to be where I'm at in my career right now. That motivates me.

Vickie Sharples: If I was a contractor it's the finished work, seeing what I accomplished. That would motivate me to go again. Every time you finish one of those and it looks like a million bucks, that motivates me. Heidi, did we make it through all 12 questions? I think we did.

Heidi Ellsworth: We did and it's actually not bad.

Vickie Sharples: [crosstalk 00:37:36] than you.

Heidi Ellsworth: We're going to do this with other people which I'm really excited about. We're going to interview people, and record them, and have this as a history, and put it out on our site right?

Vickie Sharples: Yes. That's what I wanted to mention. By the time this comes out and gets posted I'm hoping to have this available on the site. We're working on it right now, and so if you want to you could go on and answer these questions for us. We would like you to upload a picture. Then we would reach out to you and maybe have an actual Stories from the Roof podcast with you because I think every single person has a story. Sometimes you might not want to type the whole story and you'd prefer to do it in an interview or something. We can write a article about it. Everybody deserves recognition for just getting out there every single day. You, whoever you are, you are important to us. We care about your story. You're going to have a good story that somebody else wants to hear.

Heidi Ellsworth: Yeah. And it's for everybody. Whatever you do in roofing we don't care. You can be with an association. You can be a manufacturer, distributor, contractor. We want to hear your story. Fill out the form, and then we can only do so many. I have to tell you Vickie, one of my things... You can ask Megan, or Tim, James. I used to say this all the time. When we would go traveling and we'd be in a big city because we live out in the middle of nowhere, but we'd be in a big city and I would be looking at all these people walking by, or sitting having lunch, or whatever. I'd be like, "Some day what I want to do is I want to just go up to people and have them tell me their story," because I'm just so curious about these people walking by. What do they do? Where do they go to work? How do they live? What's happening? By these 12 questions you're letting me have a little bit of that experience. I'm excited about it.

Vickie Sharples: Right. Well, it's going to make me super happy because I want to hear who taught you to roof. I want to hear that, and then your lessons. It's just such good information to grow from. I don't know. I love it. Anyway. Well, I really enjoyed this mostly because we're talking about ourselves. You know I love to hear myself talk. Yeah. It was a great job and I learned things about you Heidi.

Heidi Ellsworth: Yeah, I learned things about you too Vickie. Okay.

Vickie Sharples: Great.

Heidi Ellsworth: Everybody should be watching for the form on the page. We'll be promoting it of course. I think we're done Vickie. Anything else?

Vickie Sharples: Yeah. Go on the website,, and sign up for our week in review. You can always un-sign up if you don't want it. We send it out once a week. That will keep you... Every time we put a new page up, we have something going on, we put it there. Or follow us on any social media because we're there and you'll find when we do new things. LinkedIn, Twitter, Instagram, Facebook, Tik Tok... Not Tik Tok yet.

Heidi Ellsworth: Not Tik Tok. Not yet. Maybe.

Vickie Sharples: We're afraid. We're afraid. We don't need a dance contest on a roof. It's a little scary. Signing out for me.

Heidi Ellsworth: Okay. Well, thank you everybody for listening to the Heidi and Vickie show. We appreciate you all, and we'll look forward to sharing more of these amazing insights and fun, entertaining thoughts next week. Have a great week.


There are currently no comments here.

Leave a Reply

Commenting is only accessible to RCS users.

Have an account? Login to leave a comment!

Sign In
IRE - Banner Ad - Virtual Show - Free Pass

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Review for a recap of this week's best industry posts!

Sign Up
JOBBA - Sidebar Ad - On Demand RLW Drive Your Own Software Solution
IKO - Sidebar Ad - Podcast Playlist
SSA - Sidebar  Ad- Are you Happy
JOBBA - Sidebar Ad - RLW Designing Service and Maintenance Technology Solutions
ICP Group - Sidebar Ad - ASTEC Webinar On Demand


Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Review for a recap of this week's best industry posts!

Sign Up
IKO - Sidebar Ad - Podcast Playlist
SSA - Sidebar  Ad- Are you Happy
Owens Corning - Sidebar Ad - Rodney Webb
JOBBA - Sidebar Ad - On Demand RLW Drive Your Own Software Solution
S-5! - Sidebar Ad - Free Solar Webinars