From paper trails to power plays

By Ingage. 

How one deck builder turned a sales overhaul into a growth machine. 

In the world of high-end home projects, speed and precision can make or break a deal. Yet for years, Outback Deck in Atlanta juggled paper binders, scribbled notes and clunky spreadsheets to win over clients. It worked, until it didn’t. The pandemic hit, customer expectations shifted overnight and the old-school approach began to buckle under the weight of modern demands. That’s when co-founder Brian Miller made a bold move: trade in the three-ring binders for Ingage, a tech-driven sales engine. What followed wasn’t just a software upgrade, it was a complete rewire of how the company sold, closed and grew. 

Before Ingage 

Before adopting Ingage, Outback Deck operated in a predominantly paper-based environment. Sales processes were manual, with sales representatives relying on handwritten notes, sketches and Excel spreadsheets for pricing. Proposals were created manually and presentations involved flipping through physical books. This method, while functional, was time-consuming and lacked the efficiency needed to scale our operations effectively. 

Outback Deck’s sales team was accustomed to these traditional methods, but the limitations were clear. The process was slow, requiring multiple visits to complete a sale. The inability to provide quick pricing and the hassle of handling physical documents and proposals hindered their ability to quickly meet consumer expectations. The onset of COVID-19 highlighted these inefficiencies and accelerated their need for a digital transformation. 

Why choose Ingage 

The decision to adopt Ingage stemmed from a need to modernize and streamline their sales process. Ingage offered a comprehensive solution that integrated all of their sales materials into one platform. The presentation tool allowed them to create dynamic presentations, engage with customers interactively and manage the sales process more efficiently. 

One of the key reasons Brian chose Ingage was its ability to support a structured sales process. 

“Ingage provided the flexibility to handle both one-call and multi-visit sales processes. For complex projects requiring multiple visits, we could create phased presentations that clearly communicated the value of our design services. This ability to visually and interactively present our solutions was a game-changer.” 

With Ingage’s built-in analytics, Outback Deck was able to track whether their sales team adhered to the process and identified areas needing improvement. This data-driven approach enabled them to make informed decisions and continuously refine their sales strategies. 

After Ingage 

According to Brian, the transition to Ingage marked a significant improvement in their sales operations. His team quickly adapted to the new tool, appreciating the efficiency and immediate feedback it provided. Ingage consolidated all of their sales materials into a single platform, eliminating the need to search for files and making the process smoother and more professional. 

One of the most significant benefits was the increase in their sales team’s productivity. With Ingage, their sales representatives could conduct more appointments per week, significantly increasing their capacity. The ability to provide quick pricing and interactive presentations enhanced the customer experience, leading to higher conversion rates. 

Ingage also facilitated real-time adjustments based on customer feedback. This agility allowed them to tailor their presentations to meet customer needs better and close deals more effectively. The data insights helped them monitor performance and continuously improve their sales process. 

“In terms of return on investment, the benefits were clear. The increased efficiency and higher volume of appointments translated into more sales and a greater bottom line. Ingage more than paid for itself by enabling us to operate more efficiently and effectively.” 

How you can find success too 

Outback Deck’s journey with Ingage has been transformative. From a paper-based system to a streamlined, digital sales process, Ingage has revolutionized how they operate. The platform’s ability to integrate all sales materials, provide valuable data insights and increase their team’s productivity has made it an indispensable part of their operations. 

“Ingage has not only improved our sales process but has also strengthened our ability to deliver exceptional value to our customers.” 

Original article and photo source: Ingage