Damschroder Roofing’s success story

By Terial.  

By working with Terial, this roofing company was able to scale their business processes and centralize their visibility for maximum growth. 

Meet Damschroder Roofing, a family-owned commercial roofing company. Originally founded in 1976, Damschroder has since built a stellar reputation within their Fremont, Ohio community. As they’ve built that reputation, their company has grown to exceed ~$30M in total revenue and around 70 team members. To help navigate this growth, the Damschroder leadership team looked to Terial to help them integrate operational tools that will streamline their daily processes and efficiency as they continue to scale their business.  

Before working with Terial, Damschroder relied on a patchwork of disconnected systems that led to inefficiencies across departments, especially in sales and operations. Ian Rammel, the sales manager for Damschroder, explained, “Prior to Terial, two departments could be doing the same thing for the same customer. And no one knew.” 

These efficiency and accountability challenges could be traced back to three underlying issues:  

• No source of truth: The sales team tracked projects in an incumbent system, scheduling documents lived in custom Gantt charts and materials were manually tracked - making oversight time consuming.  
• Cross-department misalignment: Without shared visibility, the sales and service teams frequently overlapped.  
• Manual, error-prone workflows: CRM notes were logged by hand – if at all – slowing teams down and leading to lost information. 

Luckily, Ian heard about Terial through a peer group. He immediately recognized the platform’s potential to transform their workflows. Fast forward a few weeks and Terial was on-site leading training sessions and implementation. He shared, “Terial came out and worked with every individual, even our techs. Then we made weekly calls. The customer service has been top-notch.” 

Today, Damschroder now uses the full Terial suite across sales, service and production: 

• CRM to manage every stage of the sales funnel 
• Service tickets and calendar to streamline scheduling and dispatch 
• Daily reports for job site visibility and real-time updates 
• Change orders and Gantt charts to manage project timelines and scope 

Already ahead of expectations with contracted jobs this year, Damschroder is on pace for its strongest year yet. As the company enters its 50th year, Terial has become a critical part of how they operate and grow moving forward. Managers now have real-time visibility into rep activity and the deal progress, making it easier to identify bottlenecks and emphasize accountability. Lead generators tap into historical service data to prioritize prospects, while daily reports surface job site issues early – often before the customer is even aware. 

When asked about the impact of incorporating Terial’s workflows and advice, Ian had nothing but good to say. He explained, “We used to close 80–85 jobs a year. We’re already at 50 and we’re not even halfway through the year. Further, the daily reports give us instant updates. If there's an issue on a job, I know before the customer does.”  

In addition to these operational improvements, Terial has created a clear path for growth in sales performance. Ian shared, “Our lead gen team can look at service history and say, 'We’ve been out here 8 times this year, should we talk about a new roof?' That’s powerful. We’re at $9.5 million in contracted work and expect to hit $17M soon. Terial’s helping us get ahead of our revenue targets.” 

Ian summed up the impact of Terial. He shared, “Terial has helped us move the needle toward our goals. The entire team relies on it, personally I always have two tabs open. Terial and my email. That’s how I run my day.” 

Original article source: Terial