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Continuing a legacy of inclusive leadership

Continuing a legacy of inclusive leadership
February 28, 2026 at 6:00 p.m.

By Jenny Yu. 

Learn how leaders of the Roofing Alliance work together to embrace different perspectives while achieving common goals. 

In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Greg Hudson, the newly elected president of the Roofing Alliance, and Alison LaValley, the executive director of the Roofing Alliance, about the role of leadership in their foundation that serves the roofing industry.  

As the new president, Greg discussed his journey leading up to this role. “Fortunately, members have guided me and helped me understand how to best use my voice and my passion and ultimately invited me to sit on the Board of Trustees, participate on committees and then the distinct honor of being the president,” Greg said. “There are some big shoes to fill. The past presidents have set the bar. Every single one of them ties it back to getting everybody rowing in the same direction, working towards a common goal and putting resources around it.” 

Allison emphasized the importance of having fresh leadership every year to add to the wisdom of past presidents who remain active and involved. “It's nice because no one goes away,” Allison shared. “We're all working towards our four pillars, which we continually strive to improve and make impactful, something meaningful for the industry. Everybody's voice is there at our meetings. We all work towards all the same goals, but it's nice to get different perspectives.” 

When reflecting on some of the biggest lessons learned from past presidents of the Roofing Alliance, Greg specified the inclusive disposition that stays steadfast. “It’s not just the president and executive director making decisions,” Greg stated. “If we want to be successful, to grow our membership and our impact, we have to have folks willing to show up and voice their opinions.” 

“That’s how it should be,” Allison added, noting that challenging each other leads to spirited discussions. “Let’s bring it all to the table.” 

Listen to the podcast to learn more about how the Roofing Alliance will continue its mission in the new year. 

Learn more about Roofing Alliance in their Coffee Shop Directory or visit www.roofingalliance.net.


 

About the author

Jenny Yu

Jenny Yu is a writer for The Coffee Shops™. When she's not writing, she loves visiting cozy coffee shops & bookstores, playing basketball, learning about oral history and spending time with loved ones. 


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