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How To Get 80 Roofing Leads and $35,000 In Sales In 5 Weeks

Roofing Marketing Pros How to get leads
October 5, 2019

By Roofing Marketing Pros.

Wabo Roofing Systems is on pace to having their best year ever. Here's what they did.

Wabo Roofing is a roofing contractor based out of Houston, Texas providing residential and commercial roofing services with a focus on insurance restoration. This is their third year in business and they are on pace to have their best year ever. They went from $800,000 in revenue in their first year to $3,000,000 their second year and are now on pace to do $5,000,000.

Their Problem

Like most roofing contractors, they relied on traditional outbound marketing and sales strategies like canvassing/door knocking and telemarketing. They were skeptical of online marketing and never invested in paid advertising online. They built a solid a website and had a decent of amount of positive reviews on Google and Facebook. 

After meeting with Mauricio Cardenal at a conference they decided to invest in a paid advertising campaign with Roofing Marketing Pros using marketing channels like Google and Facebook.

Our Solution

Roofing Marketing Pros created a Google and Facebook Advertising campaign modeling previous successful roofing marketing campaigns.

For Google Ads, Roofing Marketing Pros created a campaign focused on a 40-mile radius around their office. We created two AdWords campaigns for residential and commercial with two separate landing pages featuring dynamic text replacement which helped facilitate higher conversion rates. We only targeted keywords geared towards people at the top of the buying cycle. We developed an extensive negative keyword list along with custom ad copy to exclude the wrong type of traffic.

For Facebook Ads, Roofing Marketing Pros used a proven strategy where we create interest by using the Venus Fly Trap formula. With this formula, we create awareness by distributing content that is valuable to the homeowners and then retargeting those people with an irresistible offer. 

Results

In the first 40 days of working together we generated the following results:

  • 38 inbound calls
  • 10 residential PPC web leads
  • 9 commercial PPC web leads
  • 23 Facebook leads
  • $35,000 in sales ($7,000 net profit  = 2X ROI)

Conclusion

This campaign is off to a great start. Like many roofing contractors, they were skeptical of online marketing but decided to make a commitment. They are interested in growing their business but also interested in becoming better marketers. In order to become a better marketer, you have to take an interest in marketing and make a commitment to learning the fundamentals. 

If you want to take the next step in your business and make a commitment to get better results online then we should talk. Book a free strategy session with us.

Original article source: Roofing Marketing Pros



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