By Mauricio Cardenal, Roofing Marketing Pros.
There are many factors that determine how results are listed in a search engine, but one of the most important to understand – particularly for roofers – is local SEO. What follows are a few roofing SEO strategies and tips to help boost your company’s ranking in search engines.
First, what exactly is local SEO?
Local SEO (search engine optimization) allows businesses to promote their products and services to local customers at the exact time they’re looking for them. Every day millions of customers use search engines to find the local businesses that will provide the best products and services. By ranking highly on these local searches, customers can more easily find you and do business.
So how do you rank higher in local search results? Try some of these tips:
Choose the right location-specific keywords
Location keywords used throughout your website and social media content are essential to good SEO. Think of your customer – a homeowner who’s concerned about the condition of their roof for example. What words would they use in a search engine to find a local roofer? Make a list of all the words and phrases that come to mind, such as:
• Roofing contractors [your city] • Roofers [your city] • [Your city] roof repair
Be sure to do this for all the services you offer, such as gutter replacement, window installation, etc.
Implement your keywords throughout your roofing website and social media.
Now that you have a roofing SEO keyword list, you need to incorporate them throughout your website and social media content. By using these keywords often in your content, a customer typing those keywords into a search engine is far more likely to find your business in the results.
A caveat: Don’t just stuff keywords into your content at random places. Ensure that they make sense and that the rest of the content supports the keywords.
Add your location-specific keywords to your page titles and metadata.
A good and often overlooked practice for boosting SEO is to include your location-specific keywords and phrases into your website’s title and metadata.
While not weighted quite as strong as it was in the past, search engines still look to these areas for keywords when ranking. Ensure that you do this for all the pages on your site, including blog posts.
Use a consistent name, address, and phone number.
Local roofing SEO best practices state that your office address and phone number should be added to the footer of your website.
Equally important here is that anywhere your address and phone number are displayed, they should be consistent in format throughout.
This helps Google better understand that you’re from a specific location and will help it to present your site to customers searching for businesses in that location.
Create a Google My Business account.
Google My Business is a great way to boost your ranking within Google search. By listing your business information here, customers can find you even more easily, as it makes you visible on other Google services, such as Google Maps. As with your website, make sure your business information (address, phone, etc.) are consistent with those listed on your site.
Create separate web pages for office locations.
If your roofing business has more than one office location, then you should create separate web pages for each, so that you can adapt the local keywords to reflect that specific location, allowing customers in those areas to more easily find you.
Create links from other sites back to your own.
When multiple sites link back to your site, it helps increase your ranking in Google search. These are known as “backlinks.” Like metadata keywords, backlinks aren’t valued quite as much as they once were by search engines, but they still represent an effective tool for boosting your ranking.
Try using local business listing sites, or guest posting on blogs to help create a network of backlinks and boost your visibility.
These are just a few strategies for boosting your roofing business’ local visibility. In the end, the key is to make it as easy as possible for customers to find and do business with you. Local roofing SEO is a powerful tool for doing just that.
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Source: Roofing Marketing Pros
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