5 Ways to Cater to the Next Generation of Roof Buyers
Today, millennials and some members of Generation Z make up the largest portion of home buyers. Born between 1980-1998, these “digital natives” entered adulthood and the workforce after the Great Recession and typically have a far different financial standing and perspective on what matters than the generation before them. Why does all of this matter to roofing contractors?
The social, economic, and digital aspects of the world this generation was brought into have influenced their priorities when it comes to making home maintenance-related decisions–including who they want to work with to repair or replace their roof². Whether it’s for a brand new roof, a repair, or complete roof replacement, expectations surrounding style, environmental impact, and cost are motivational drivers for modern homeowners.
Roofing contractors must strengthen their understanding of these drivers and evolve their business practices to best serve this generation. Failing to meet the expectations of this market could mean losing out on potential customers and prevent roofing companies from achieving long-term growth.
-2025-xtv-mls-tour-2.png "SRS - Sidebar Ad (Pinned to Classifieds) - 2025 XTV MLS Tour")
