Service First Solutions
Tracey Donels - Peer Group Collaboration - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Tracey Donels of Service First Solutions. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating ...
The untapped power of service-only reps
By Jesse Sanchez. A focused service sales strategy could be the secret to long-term roofing growth. In the ever-evolving commercial roofing industry, a silent shift is taking shape. One that might change how contractors approach growth entirely. In this Roofing Road Trips® podcast, Tracey Donels, founder of Service First Solutions, made a ...
Why service matters: The overlooked engine driving roofing business success
By Jesse Sanchez. Service isn’t just a division, it’s a strategic lever that drives long-term growth, ensures stability in shifting markets and builds a durable competitive edge through lasting customer relationships. In the high-stakes, fast-moving world of commercial roofing, production often gets the spotlight. But behind the scenes, another engine is quietly ...
Why every roofing company needs a service division
By Jesse Sanchez. Revealing why service divisions are the key to long-term success — and how even the smallest of roofing teams can build a reputation that lasts. In the world of commercial roofing, service and maintenance isn't just a sideline — it’s a foundation. That’s the message Tracey Donels of Service ...
Ellisha Loftus joins Service First Solutions as growth consultant
Ellisha brings over 20 years of roofing and construction knowledge and 15 years of leadership experience to her new position. Service First Solutions (SFS) is happy to welcome Ellisha Loftus to our team as growth consultant, Ellisha comes to us with over 20 years of roofing and construction knowledge with much ...
Inside the strategies transforming roofing businesses
By Jesse Sanchez. Peer collaboration, clear processes and a focus on service are setting the tone for 2025 growth. For roofing contractors wondering how to scale from a one-truck operation into a full-fledged service department, the final day of ServiceCon 2025 offered more than just theory — it offered proof of concept. Tracey ...
Building better roofing teams through peer power
By Jesse Sanchez. Access to exclusive peer groups gives commercial roofing leaders a real edge in the service department game. When Tracey Donels joined Karen Edwards on Roofing Road Trips®, the conversation quickly cut to the heart of a major issue in commercial roofing: growing service departments in an industry where operational ...
Why service initiatives are no longer optional in commercial roofing
By Jesse Sanchez. As service and maintenance initiatives reshape the roofing industry, experts say it's adapt — or get left behind. At ServiceCon 2025, a powerful conversation unfolded that made one thing clear: service and maintenance are no longer optional offerings in commercial roofing — they're essential strategies for survival and growth. "Service ...
Building roofs and relationships: Talking about growth, grit and the power of peer support
By Jesse Sanchez. In an industry built on structure, this company focuses on what holds it all together: connection, process and trust. In a field dominated by bids, blueprints and bottom lines, Tracey Donels is building something less visible but just as critical: community. As the founder of Service First Solutions, Tracey ...
The power of proactive planning
RCS Influencer Jay Wade says that having the right people, systems and processes in place before disaster strikes is key. The key is proactive planning. Having the right people, systems and processes in place before disaster strikes. Many contractors operate reactively, which can lead to delays and lost opportunities. 1 - ...
