Service Alignment
Why roofing service is surging
By Jesse Sanchez. From customer expectations to repeatable systems, panelists said service growth will favor contractors who build consistency in the field and clarity in the office. In an episode of Roofing Road Trips® recorded live at ServiceCon 2025, host Heidi J. Ellsworth moderated a panel discussion featuring Chad Westbrook ...
The day I decided to prove the model
By Chad Westbrook, Service Alignment. Why I’m giving away my commercial service playbook for free — and inviting you to join me in building real, recurring revenue this quarter. I’ve been in the commercial roofing trenches for over two decades. As founder of Service Alignment, I’ve scaled service divisions from zero to ...
Manual del Técnico de Servicio de Service Alignment
Presentamos el Manual del Técnico de Servicio de Service Alignment, una empresa dedicada a ayudar a los contratistas de techos a construir divisiones de servicio más fuertes y rentables. Esta guía práctica ofrece a los técnicos listas de verificación claras y procesos paso a paso para cada parte de una ...
ServiceCon 2026 set to raise the bar
By Jesse Sanchez. From big wins in 2025 to bold goals for 2026, the service and maintenance side of the roofing industry is gaining momentum. Service and maintenance have long been the unsung heroes of the roofing industry, but that’s changing fast. At the heart of this evolution is ServiceCon, ...
The roofing treasure we found in Atlanta
By Service Alignment. Use service to get in early, build trust and win reroofs before the bids ever go out. Picture this: mid-July, an Atlanta rooftop, the heat bouncing off the TPO so hard that you could fry an egg on it. I wasn’t there by accident. My company knew what was ...
Unlock hidden revenue in your service division with Service Alignment.
Recurring revenue is the fastest way to turn service from chaos into predictable growth. Every inspection and maintenance visit uncovers new opportunities, builds client trust, and locks you in as the first call when replacements are needed. The Recurring Revenue Builder is the only free strategy that can add millions to ...
Mike’s Monday meltdown (And the 5 revenue drivers that saved his sanity)
By Chad Westbrook, Service Alignment. Most roofers are sitting on six figures in untapped service revenue, here’s how Mike stopped leaving money on the table and started turning routine jobs into serious profit. Mike had that look on his face. You know the one — laptop open, three half-read emails pulled ...
How 1 Service truck fueled $2M in Commercial Revenue
With one truck and routine service calls, Mike uncovered a strategy that drove 20% of his company’s revenue — over $2 million. Mike leaned back in his chair, coffee going cold on the desk. He’d been flipping through the year-end P&L for hours, trying to figure out where the year’s big ...
The Coffee Shops™ welcome Service Alignment!
A trusted partner for roofing contractors, Service Alignment is a powerhouse in commercial roofing growth, strategic service development and scalable business transformation. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings, are pleased to ...
Nobody Cares About The Roof
Why building a successful roofing business has very little to do with roofs You know roofs. You know shingles, flashing, underlayment, and pitch. But do you know what really builds a thriving roofing business? In this eye-opening guide, seasoned contractor Chad J. Westbrook flips the script on the trades, revealing why ...
