Service Alignment
FRSA Expo returns with top-tier education and industry backing
By Jenny Yu. Contractors will gain practical insights from leading experts while connecting with top manufacturers and suppliers. The Florida Roofing and Sheet Metal Contractors Association (FRSA) is hosting its 104th Convention & Expo from June 10-12, 2026, at the Gaylord Palms Resort & Convention Center in in Kissimmee, ...
Sales success starts with a service mindset
By Jesse Sanchez. Learn how shifting from product knowledge to customer care can help roofing professionals build trust and drive growth. For sales professionals entering the roofing industry, early success is often defined by how quickly they can learn systems, materials and technical details. Yet in practice, performance is more ...
Key takeaways from ServiceCon 2026
By Jessica Bravo. A look back at one of the top events for commercial roofing service professionals. From March 2–4, RoofersCoffeeShop® attended ServiceCon 2026 in Houston, Texas, an event dedicated to helping commercial roofing professionals strengthen and grow their service departments. Conversations with industry leaders Megan Ellsworth spoke with several ...
Is your service division as strong as you think it is?
By Service Alignment. Take the 6 Minute Scorecard Assessment to get instant results and personalized insights that will boost your service operations. The free 6-Minute Scorecard Assessment is a first-of-its-kind benchmarking tool built specifically for commercial roofing contractors who want to understand how strong their service division really is. Most contractors know ...
Where service work makes a difference
By Jesse Sanchez. On a job site, the difference between chaos and control is rarely the crew producing the work, but the process behind what they’re doing. Most service departments don’t fail in a single moment. They slowly unravel. Follow-ups start slipping. Tickets get closed without full documentation. Invoices trail ...
Free 6-minute Scorecard Assessment
The Free 6-minute Scorecard Assessment is a benchmarking tool designed for commercial roofing contractors to evaluate the true strength and scalability of their service division. In minutes, contractors answer targeted questions measuring performance across five proven Service Revenue Drivers, including upsells, follow-up proposals, proposal quality, client revenue maximization, and new ...
Why roofing service is surging
By Jesse Sanchez. From customer expectations to repeatable systems, panelists said service growth will favor contractors who build consistency in the field and clarity in the office. In an episode of Roofing Road Trips® recorded live at ServiceCon 2025, host Heidi J. Ellsworth moderated a panel discussion featuring Chad Westbrook ...
The day I decided to prove the model
By Chad Westbrook, Service Alignment. Why I’m giving away my commercial service playbook for free — and inviting you to join me in building real, recurring revenue this quarter. I’ve been in the commercial roofing trenches for over two decades. As founder of Service Alignment, I’ve scaled service divisions from zero to ...
Manual del Técnico de Servicio de Service Alignment
Presentamos el Manual del Técnico de Servicio de Service Alignment, una empresa dedicada a ayudar a los contratistas de techos a construir divisiones de servicio más fuertes y rentables. Esta guía práctica ofrece a los técnicos listas de verificación claras y procesos paso a paso para cada parte de una ...
ServiceCon 2026 set to raise the bar
By Jesse Sanchez. From big wins in 2025 to bold goals for 2026, the service and maintenance side of the roofing industry is gaining momentum. Service and maintenance have long been the unsung heroes of the roofing industry, but that’s changing fast. At the heart of this evolution is ServiceCon, ...
