The RIDGEPRO®
A journey to revolutionize roofing safety
By Jesse Sanchez. A groundbreaking innovation ensures roofers come home safe every day. Roofing safety is a critical yet often overlooked aspect of the construction industry. In this episode of Roofing Road Trips®, Karen Edwards sits down with Brandon Strawder, CEO of Strawder Family Innovations, to discuss how The RIDGEPRO, a steep-slope ...
Become a pro in 5 easy steps
By The RIDGEPRO. How pro power can boost your business and unite your team. If a roving reporter asked you to name a professional, what would you say? Would you name a sports figure? A musician? An astronaut? A business executive? In general, there’s no higher compliment to give someone than to ...
Brandon Strawder - Staying Safe and Making Money in the Off Season - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Brandon Strawder of The RIDGEPRO. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating interviews ...
Why not take a chance?
By The RIDGEPRO. We gamble on luck every day, but some risks are more costly than others. There’s a one in 290 million chance we’ll win the lottery but yet we buy a ticket. Our favorite horse is 20:1 but he has a new jockey so we put down our money. The ...
Why lifelong learning matters now more than ever
By RIDGEPRO. As the industry evolves, staying ahead means embracing lifelong learning — because the classroom is no longer just for kids. It’s easy to think that learning stops when school ends, but in today’s rapidly evolving world, that mindset could be holding you back. Whether you’re a seasoned pro or just ...
The true measure of value
By The RIDGEPRO. Discover how quality materials, craftsmanship and durability redefine roofing value. In a world where disposability often overshadows durability, the quest for true value is more critical than ever. When it comes to roofing, discerning professionals and homeowners alike are no longer satisfied with short-lived, cheaply made materials. ...
How hot is too hot?
By RIDGEPRO. Tips and tools for beating the heat. While certain areas of the country remain cool, many regions have been feeling peak summer temperatures for weeks. Men and women who work outside including those in roofing, construction and agriculture accept hot weather as part of the job. Grin and ...
Setting new safety standards
By Jonny Suchor. The RIDGEPRO journey to enhance roofing safety practices. In this episode of Roofing Road Trips®, Heidi J. Ellsworth chats with Brandon Strawder, the CEO of Strawder Family Innovations, which is the parent company of The RIDGEPRO, about the importance of roofing safety and a tool that can ...
Keep it simple – Keep it real
By The RIDGEPRO. Avoid workplace frustration by remembering that complexity doesn’t necessarily improve every situation. Life’s complicated these days. Our cars tell us where to go; our mobile phones remind us to take out the trash; the coffee maker lets us know it’s time to order more coffee beans. Even the refrigerator ...
Operating with safety in mind sets you up for success
By Emma Peterson. Having a safety-first focus is key to building an efficient and effective contracting business. Roofing can be a very dangerous profession, but thankfully there are tools available on the market to help keep roofing professionals safe. In an episode of Roofing Road Trips®, Heidi J. Ellsworth spoke ...
