Jesse Sanchez, Writer
Building roofing careers through mentorship and opportunity
By Jesse Sanchez. Learn how trade education, hands-on experience and encouragement can introduce young people to lasting careers in roofing. During this live Roofing Road Trips® interview at the CertainTeed Business Building Workshop in San Diego, Straight Above Roofing founder Alfredo Barrios discussed his path into roofing and his commitment ...
Solving tight-space insulation challenges with VIPs
By Jesse Sanchez. Versico’s Advanced R vacuum-insulated panels help contractors achieve required R-values when rooftop conditions limit insulation thickness. As older commercial buildings approach the next reroofing cycle, contractors can face a difficult challenge: finding ways to meet current insulation requirements on rooftops that were not designed to accommodate additional ...
Common roofing problems to watch for
By Jesse Sanchez. Understanding how storms, heat and aging materials impact a roof can help homeowners address damage before it becomes more serious. According to KPost Company, roofing systems face year-round exposure to hail, high winds, heavy rain, intense heat and ultraviolet radiation. Understanding how these conditions affect a roof ...
Building stronger strategies for hail-prone markets
By Jesse Sanchez. TAMKO® leaders explain how contractors can help homeowners evaluate resilient roofing systems, warranties and long-term costs. As harsh weather conditions and natural disasters continue to regularly impact communities across the country, roofing contractors are being asked to help homeowners navigate more than immediate repairs. During this Read, ...
Why roofing contractors are moving toward end-to-end software
By Jesse Sanchez. Connecting sales, production, financials and customer communication in one platform can help roofing companies reduce friction as they grow. Running a growing roofing company means keeping customers, crews, schedules, financials and project information all in line and moving together. ServiceTitan helps contractors connect those functions in one ...
Why roof rejuvenation chemistry matters
By Jesse Sanchez. APEX-1132™ is designed to work with aged asphalt to support shingle flexibility, granule adhesion and more consistent roof maintenance outcomes. Asphalt shingles age through prolonged exposure to sun, heat, oxygen, rain and freeze-thaw cycles. Over time, the asphalt binder can oxidize, dry out and become brittle, reducing ...
Flexible software creates room to grow
By Jesse Sanchez. As roofing contractors diversify beyond insurance work, adaptable technology can help support new revenue streams and long-term growth. ServiceTitan is helping roofing contractors navigate a changing market as fewer storms and stricter insurance laws reduce the reliability of insurance-driven work. For companies that have depended heavily on ...
Meet the players bringing smog-reducing roofing to market
By Jesse Sanchez. Smog-reducing granules give roofing contractors a distinctive way to discuss sustainability with homeowners and building owners. Sustainability is becoming a critical part of the roofing conversation, creating an opportunity for contractors to offer customers solutions that go beyond traditional roof performance. For homeowners and building owners interested ...
Building stronger, high-performing envelopes
By Jesse Sanchez. Integrated design, careful installation and early collaboration can help commercial project teams prevent costly building envelope failures. Building envelope failures can begin with something as small as an improperly sealed penetration or poorly detailed transition, but the consequences can spread throughout a commercial building. Water intrusion, corrosion, ...
Reroofing market maintains positive outlook
By Jesse Sanchez. The Q2 2026 Market Index Survey for Reroofing shows positive industrywide customer inquiry and project contract indexes despite mixed results across market segments. The Q2 2026 Market Index Survey for Reroofing, shared by the Polyisocyanurate Insulation Manufacturers Association (PIMA), offers a detailed look at current business conditions ...
