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Jesse Sanchez, Writer

Choosing the right low-slope roof covering

Cómo elegir la cubierta adecuada para un techo de baja pendiente

Por Jesse Sanchez, traducido por Alberto Torres. Los sistemas de techado multicapa (BUR), las membranas de asfalto modificado, las membranas monocapa y los sistemas de recubrimiento líquido ofrecen ventajas distintas para los proyectos de techos de baja pendiente. Comprender cómo funciona cada componente en conjunto es fundamental para seleccionar el ...


Roofing performance rises to the occasion

Roofing performance rises to the occasion

By Jesse Sanchez. Bring It On Roofing installed a high-performance roofing system designed to stand up to demanding weather conditions. The rugged landscape surrounding Devil’s Tower National Monument in Wyoming calls for building materials capable of handling demanding weather conditions. When the Diamond Bar needed a new roof, Bring It ...


Make sustainability part of the sales conversation

Make sustainability part of the sales conversation

By Jesse Sanchez. Contractors can strengthen conversations about smog-reducing roofing systems by connecting sustainability to the priorities that matter most to customers. Sustainability continues to be a cornerstone of the roofing conversation as homeowners and building owners ask different questions about the products they choose. For contractors, solutions from 3M ...


Build a stronger path to your roofing business exit

Build a stronger path to your roofing business exit

By Jesse Sanchez. The Elite Exit Blueprint™ outlines the stages roofing business owners can use to prepare for a sale, navigate the transaction and plan for a successful transition. Selling a roofing business is not a single event. It is a process that can begin months or even years before ...


Advancing roofing resiliency through industry service

Advancing roofing resiliency through industry service

By Jesse Sanchez. Atlas Roofing leader discusses her recognition from the Florida Roofing and Sheet Metal Association and the industry’s growing focus on resilient roof assemblies. At the Florida Roofing and Sheet Metal Association (FRSA) convention, Heidi J. Ellsworth welcomed Stephanie Daniels of Atlas Roofing to the sound stage to ...


Building long-term roofing relationships

Building long-term roofing relationships

By Jesse Sanchez. How a responsive repair and maintenance department can strengthen customer trust and create future opportunities. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Tracey Donels of Service First Solutions about the role service plays in a roofing contractor’s growth. Drawing on nearly 20 ...


Mobile showcase brings rooftop attachment solutions directly to the industry

Mobile showcase brings rooftop attachment solutions directly to the industry

By Jesse Sanchez. This traveling display is helping roofing professionals explore practical ways to secure equipment, safety systems and other components to rooftops. During this live episode of Roofing Road Trips®, host Heidi J. Ellsworth joined Anchor Products founder Joel Stanley in Grapevine, Texas, for a tour of the company’s ...


Build a stronger business before it is time to sell

Build a stronger business before it is time to sell

By Jesse Sanchez. Six business-building practices that can help roofing contractors strengthen operations, increase enterprise value and prepare for an eventual exit. For roofing contractors thinking about the future of their business, exit planning does not have to begin when they are ready to sell. On this episode of Roofing ...


Recovery starts with community

Recovery starts with community

By Jesse Sanchez. A national fundraising day is helping connect roofing professionals with treatment, mental health resources and a supportive recovery community. In this episode of Roofing Road Trips®, Paul Reed shares how Roofers in Recovery grew from a deeply personal understanding of what a second chance can mean. Paul, ...


Building resilient roofs in the insurance era

Building resilient roofs in the insurance era

By Jesse Sanchez. Learn how severe weather, insurance pressures and resilient roofing materials are reshaping decisions for contractors and homeowners. As severe weather becomes more frequent and widespread, roofing materials are playing an increasingly important role in how insurers, contractors and homeowners protect properties and manage risk. In this episode ...


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