Jesse Sanchez, Writer
Giving homeowners another option before roof replacement
By Jesse Sanchez. RoofMaxx offers contractors a maintenance-focused approach designed to extend the service life of qualifying asphalt shingle roofs. On this episode of Roofing Road Trips®, host Karen Edwards spoke with Mike Feazel about the experiences that led him to establish RoofMaxx. After decades in roofing, Mike saw an ...
Meeting the expectations of speed and transparency
By Jesse Sanchez. Contractors can build early trust by giving homeowners useful information before the first sales conversation. During this Read Listen Watch® (RLW) webinar, Demand IQ’s Austin Rosenbaum and JobNimbus’ Marc Hansen discussed how digital buying habits are reshaping homeowners’ expectations. Consumers accustomed to immediate answers now bring those ...
Finding technology that fits a commercial roofing business
By Jesse Sanchez. Successful technology adoption begins with understanding operational gaps and choosing a partner that knows commercial roofing. Technology can help commercial roofing contractors scale, but a platform must align with the company’s work, people and long-term goals. In an episode of Roofing Road Trips®, Aaron Weinstein, Terial co-founder ...
Why roof inspections matter before listing
By Jesse Sanchez. A pre-listing roof inspection can help property owners reduce surprises, support buyer confidence and keep the sales process moving. Selling a home often brings special attention to interior updates, curb appeal and listing preparation, but the roof can also become a major point of concern if problems ...
New integration answers a contractor request
By Jesse Sanchez. The new integration connects ordering, pricing and project workflows for commercial roofing contractors. Commercial roofing contractors have been wanting an integration from Dataforma and QXO built around daily ordering and estimating workflows, and the companies responded. In this episode of Roofing Road Trips®, Karen Edwards spoke with ...
Beginning a new chapter while preserving a legacy
By Jesse Sanchez. New owner plans to build on the quality, service and contractor-focused problem-solving that established the Wil-Mar Products brand. The trusted Wil-Mar Products, Inc. pipe collar is entering a new chapter under the ownership of Mike Bothman. During this episode of Roofing Road Trips®, Mike explained how an ...
Designing smarter operations by removing business bottlenecks
By Jesse Sanchez. Understanding how people, processes, data and technology work together helps companies build operations that support sustainable growth. Operational efficiency begins with understanding how work is actually performed. In this episode of Operational Clarity, a podcast from The Coffee Shops™, Tyelus CEO Lynsey Hull explained how companies can ...
Synthetic roofing earns verified environmental declaration
By Jesse Sanchez. The Environmental Product Declaration gives building professionals independently certified data about the life cycle of EcoStar’s synthetic roofing products. EcoStar’s synthetic roofing products are now backed by an Environmental Product Declaration (EPD), providing architects, contractors and property owners with verified information about the products’ environmental impact from ...
What to know before choosing a roof system
By Jesse Sanchez. Benchmark’s Roof System Selection Guide outlines key factors commercial roofing professionals should evaluate before choosing a roof system. Choosing the right commercial roof system is rarely simple, and choosing the wrong one can create costly consequences. From unsafe conditions to premature failure, roof performance depends on how ...
Sika names standout 2025 Projects of the Year winners
By Jesse Sanchez. The 2025 Projects of the Year winners highlight application excellence across complex roofing and waterproofing projects. Sika Roofing & Waterproofing has announced its 2025 Projects of the Year winners, recognizing outstanding achievement among members of their approved applicator network. The annual competition honors application excellence across five ...
