Jesse Sanchez
Battling the storm: Roofing for resilience
By Jesse Sanchez. Supply chains, high winds and hurricane readiness put roofing contractors to the test. When hurricanes rip through the Southeast, they don’t just tear apart homes; they upend entire supply chains. That’s why preparation isn’t just smart business; it’s survival. In this episode of Roofing Road Trips®, ...
The secret to a healthier roof
By Jesse Sanchez. One overlooked detail could be trapping gallons of water vapor in your attic. A roof’s ventilation might not be the flashiest or seemingly most important part of roofing but ignoring it could quietly cost homeowners more than they realize. The Roof Saver Ridge Vent eBook breaks down ...
Leading with people, panels and purpose
By Jesse Sanchez. How an innovative manufacturer is using simplicity, service and sustainability to reshape the industry. At first glance, All Weather Insulated Panels (AWIP) may look like a typical building materials manufacturer, but a conversation with President Greg Lusty quickly reveals a deeper story — one centered on people, ...
How to do it: Laying the groundwork for scalable roofing service operations
By Jesse Sanchez. The shift from chaos to clarity starts with structure, not sales, because no amount of leads can fix a broken system. Growth without a foundation only magnifies the cracks! For roofing contractors looking to scale their service division, the question is no longer why to invest in ...
Branding, not just building
By Jesse Sanchez. Experts say reframing the roofing industry’s image is key to attracting young talent. In this episode of Roofing Road Trips®, hosts Karen Edwards and guests Tony and Kristin Case of Hi-Peak Staffing Solutions tackled a challenge gripping the industry: how to attract a younger generation to careers ...
How shingles are evolving to withstand extreme weather
By Jesse Sanchez. Hail, wind and flying debris are rewriting the rules of roofing and here’s why it matters now more than ever. As climate patterns shift and violent storms batter rooftops year-round, the roofing industry is being forced to rethink resilience. One of the voices leading that conversation is ...
Why roofers are expanding their services beyond the roof
By Jesse Sanchez. More contractors are embracing siding offerings — and metal is leading the charge. The roofing industry is experiencing a notable shift as contractors look beyond shingles and slopes to seize new opportunities in siding. One key driver behind this expansion? Metal siding. In this episode of Roofing ...
Why roof restoration is becoming the smart choice for commercial building owners
By Jesse Sanchez. More contractors are choosing spray foam and coatings over tear-offs, saving their clients serious money. With rising material costs, tighter environmental regulations and shrinking landfill space, commercial roof restoration has evolved from an alternative to an industry imperative. During a live recording of CoatingsCast at the 2025 ...
Pipe collars: The overlooked link in roof maintenance
By Jesse Sanchez. These small but mighty components can be the difference between a dry attic and a costly leak. When it comes to roof maintenance, homeowners and property managers often focus on shingles, flashing and gutters, but the real silent threat may be closer to the pipes. Pipe collars, ...
What do you need? A service development checklist for roofing companies
By Jesse Sanchez. Service is the foundation of success. Here’s how to strengthen it right from the start. If you’ve read the first article in this series, you already understand why service matters. It’s not just an add-on or a fallback plan; it’s a growth engine that provides consistency, strengthens ...
