Jesse Sanchez, Writer
Direct re-cover opens new possibilities for aging roofs
By Jesse Sanchez. Giving contractors a way to re-cover qualifying existing roofs while reducing labor, disruption and tear-off requirements. As aging roofing systems reach the end of their service life, contractors and building owners do not always have to turn immediately to a full tear-off. Jesse Sutton,Product Manager for VersiFleece membranes at ...
Building a marketing budget around signed jobs
By Jesse Sanchez. Roofing companies can make smarter marketing decisions by measuring cost per signed job instead of relying on a percentage of revenue alone. Roofing companies commonly budget 5% to 10% of revenue for marketing, with growth-focused companies often spending more. But as Reworked.ai explains, the percentage alone does not determine ...
4 ways to improve commercial roof energy performance
By Jesse Sanchez. Reflective membranes, insulation, roof coatings and routine maintenance can help commercial buildings in warmer climates reduce heat gain and improve roof performance. Hot climates can put significant pressure on commercial roofing systems and the heating, ventilation and air conditioning (HVAC) equipment beneath them. For property managers looking to improve building ...
A golden ticket opens the door to innovation
By Jesse Sanchez. Seven winners and their guests will receive an all-expenses-paid trip to AquaStar’s World Headquarters. AquaStar Pool Products is giving pool professionals a chance to go behind the scenes of its innovation process through its Golden Ticket promotion, with only a handful of tickets remaining. Seven grand prize winners, each ...
Reducing debt with financial clarity
By Jesse Sanchez. A landscaping company improved cash flow, reduced inefficiencies and gained a clearer understanding of its finances through structured financial management. A landscaping company generating about $1 million annually was bringing in significant revenue, but its owner was taking home less than expected and lacked a clear understanding of where ...
The Coffee Shops welcome Roofing4US!
By Jesse Sanchez. Roofing4US is an e-commerce supplier offering roofing, insulation, safety and construction products with nationwide delivery. The Coffee Shops®, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living are pleased to welcome Roofing4US into ...
Building stronger roofing leaders in Cape Coral
By Jesse Sanchez. Roofing industry leaders will gather in Cape Coral for two days of business education, industry innovation and networking events, including golf, a foundation auction and a farewell celebration. The Midwest Roofing Contractors Association (MRCA) is introducing a new opportunity for roofing professionals to connect, learn and strengthen their businesses. ...
How code knowledge protects roofing profits
By Jesse Sanchez. A mandated roof replacement can create costs far beyond the price of the installation itself. Roof replacements are expected when systems reach the end of their service life, but replacing a newly installed roof for a technical violation presents an entirely different challenge for contractors. Mike Silvers, CPRC, owner of ...
Architectural shingles vs. three-tab shingles
By Jesse Sanchez. Understanding the differences in appearance, durability, lifespan and cost can help homeowners choose the right roofing material for their needs. Choosing between architectural and three-tab shingles involves more than comparing upfront prices. Classic Construction & Consulting explains that the two asphalt shingle options differ in appearance, durability, expected lifespan ...
Polycarbonate roofing starts with the right panel
By Jesse Sanchez. Understanding panel types, installation requirements and safety considerations can help homeowners plan successful polycarbonate roofing projects. Polycarbonate roofing gives homeowners several options for bringing durability and natural light to outdoor structures, but choosing the right panel requires careful consideration of insulation, light transmission and project requirements. Roofing4US offers polycarbonate ...
