Jesse Sanchez
Global tech sparks change
By Jesse Sanchez. Hear insights from industry experts about AI trade-specific innovation overseas and what's next in the states. Artificial intelligence is moving fast, and for the global roofing industry, the changes are already here. While U.S. contractors weigh the risks of automation and unfamiliar technologies, other nations are charging ...
Trade shows, technology and the power of partnership
By Jesse Sanchez. Roofing pros find strength in networking and educational opportunities at this annual North Texas event. In this episode of Roofing Road Trips®, host Megan Ellsworth sat down with industry veterans from the North Texas Roofing Contractors Association (NTRCA) to preview their upcoming trade show and explore ...
Historic preservation meets high-tech lifts
By Jesse Sanchez Rooftop restorations demand finesse, and this equipment delivers. When it comes to preserving America’s historic buildings, roofing contractors are finding help from an unexpected place: German-engineered lifts and cranes. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth spoke with Tony Hutton, founder ...
Why multi-ply roofing is in the spotlight
By Jesse Sanchez. Industry veteran says long-term performance is driving modified bitumen's renewed appeal. Real-world performance and long-term durability are bringing multi-ply and hybrid roofing systems back into the spotlight, according to BITEC’s Vice President of Sales, Shane Millwood. Speaking on this Roofing Road Trips® podcast, Shane offered an inside ...
Top July articles: Training, technology and federal shifts
By Emma Peterson. Looking back at the last month at The Coffee Shops™! Construction season is in full swing with the long summer days and better weather. Here at The Coffee Shops™ we have also been busy this last month! One of our most-read articles from July 2025 came ...
Real feedback that builds trust
By Jesse Sanchez. Before buying, people look for proof of quality. Here's what they're finding. In a world where consumers are more informed and cautious than ever, testimonials have become a critical part of the buying journey. According to multiple studies, the vast majority of buyers — over 90% in ...
Metal roofing experts build a smarter platform
By Jesse Sanchez. A new hub for accredited education is helping design professionals stay sharp on their schedule. In an industry where innovation doesn’t wait, staying up to date is essential. That’s the thinking behind the newly expanded Metal Roofing and Siding Learning Center from AEP Span, a virtual knowledge ...
Compact power, big impact
By Jesse Sanchez. A lightweight crane with medieval roots is changing how U.S. roofers do business. From the historic rooftops of Williamsburg, Virginia, to the snow-covered plazas of Keystone, Colorado, a compact piece of European engineering is quietly reshaping the way roofing gets done in America. At the Carolina Roofing ...
Unveiling game-changing integrations
By Jesse Sanchez. With bold new partnerships and streamlined financing tools, this tech company is reshaping how contractors do business. As the roofing industry converged on the annual International Roofing Expo (IRE), one tech company captured early buzz on the show floor with tools designed to eliminate contractor headaches and ...
Building better roofs starts from within
By Jesse Sanchez. Why self-development is the next frontier in roofing leadership. At ServiceCon 2025, amid panels on service growth and operational strategy, a powerful theme emerged: the most important changes in the roofing industry start with the people leading it. This idea took center stage during the live recording ...
