Jesse Sanchez, Writer
Why roofing underlayment is the quiet hero of weatherproof construction
By Jesse Sanchez. The first line of defense against leaks and mold might be something you never see — but absolutely need in place. When it comes to preventing costly roof failures, the underlayment isn’t just an accessory — it’s the unsung champion of every well-built roofing system. From brutal ...
Carrying a legacy forward
By Jesse Sanchez. Learn how the new owner of Wil-Mar plans to grow the company while preserving the quality, trust and problem-solving approach behind its products. For nearly 10 years, Mike Bothman knew Marianne Sumter before fully understanding the business they had built. What began as a service relationship gradually ...
Honoring decades of industry commitment
By Jesse Sanchez. Ten Canadian roofing companies were recognized for reaching 25- and 50-year membership milestones with the national association. The Canadian Roofing Contractors Association (CRCA) celebrated the lasting contributions of 11 member companies during its President’s Gala and Awards Dinner on May 29, 2026, in Québec City. Held as ...
Knowing your numbers to survive a softer roofing market
By Jesse Sanchez. Contractors must embrace data, disciplined budgeting and risk management to stay profitable in softer markets. As economic uncertainty, shifting storm patterns and evolving insurance rules reshape future demand, TAMKO leaders are urging contractors to approach data, risk mitigation and retail strategy as core business functions ...
Turning disconnected roofing data into better decisions
By Jesse Sanchez. ContractorHUB brings sales, financial, marketing and operational data together to help roofing companies identify problems, track performance and plan for growth. Roofing companies rely on a growing number of software platforms to manage sales, accounting, marketing and production. When those systems do not communicate, business owners can ...
Build a stronger financial foundation
By Jesse Sanchez. Hurley Fox explains how accurate financial data, disciplined planning for cash flow and effective technology can help contractors grow profitably. Contractors may be skilled at delivering quality work, but sustainable growth also requires a clear understanding of where money enters, moves through and leaves a business. In ...
Industry association expands membership to roofing contractors
By Jesse Sanchez. The Roof Coatings Manufacturers Association is inviting contractors to help shape education, advocacy and the future of the growing roof coatings industry. The Roof Coatings Manufacturers Association (RCMA) has expanded its membership to include roofing contractors, creating new opportunities for collaboration among manufacturers, suppliers and the professionals ...
Building a roofing business around trust
By Jesse Sanchez. Sharing how industry roots, customer care and manufacturer support have shaped their approach to roofing. During this live Roofing Road Trips® interview from The Coffee Shops™ sound stage at the CertainTeed Business Builder Workshop in Chicago, Nate Holmes and Jenny Bowling discussed their paths into exterior construction. ...
Building scalable roofing systems through accountability
By Jesse Sanchez. Learn why documented processes and consistent accountability are essential for sustainable roofing company growth. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Matt Parks, founder and chief product and innovation officer at ContractorHUB, about the operational challenges that emerge as roofing companies grow. ...
Keeping the human connection in an AI-driven business
By Jesse Sanchez. How contractors can use artificial intelligence to improve efficiency without sacrificing trust, authenticity or personal relationships. Artificial intelligence (AI) can help roofing contractors save time, standardize processes and improve communication, but Michelle Miller, the president of Creativate, believes technology should support human relationships rather than replace them. ...
