Jesse Sanchez, Writer
New leadership, new vision: Putting contractors in the driver’s seat
By Jesse Sanchez. This leadership shift signals fresh energy, bold ideas and user-driven innovation. Dataforma’s signature event, PSU, is getting a major reboot in 2025 as a new leadership dynamic duo steps in. Brian Cook, recently named COO at Dataforma, and Tracey Donels, CEO of Service First Solutions, are now ...
Tech takes the wheel in roofing consolidation
By Jesse Sanchez. A closer look at how software is powering private equity’s roofing playbook. As private equity enters the chat, roofing contractors must have their tech stacks in order. That’s the message Vishal Laddha, guest on this Roofing Road Trips® podcast episode, had to share. In this conversation, the ...
Zeroing in on wind uplift risk for commercial roofs
By Jesse Sanchez. How equipment design, stricter codes and severe weather are pushing contractors to rethink wind uplift and rooftop attachments. Anchor Products is helping contractors navigate a fast-changing landscape as equipment profiles shift and codes tighten due to the rise in severe weather. On this episode of Roofing Road ...
Best of the best: Roofers worldwide aim for 2025 crown
By Jesse Sanchez. Roofers across the globe prepare for the fifth annual Best of the Best competition in slate roofing. READYSLATE® is gearing up for what it calls its biggest year yet as the company opens submissions for the 2025 Best of the Best competition, an international contest that ...
Less work, more roof
By Jesse Sanchez. This metal-over-metal retrofit system is making life easier for contractors by reducing the hassles of traditional re-roofing. Roof Hugger is giving contractors a smarter way to reroof by offering a metal-over-metal retrofit system that replaces heavy labor with quick and easy installation. From skipping full tear-offs to ...
Optimism surges at pool industry showcase
By Jesse Sanchez. Energy ran high at the Pool Spa Patio and Decking Show as leaders shared insights, celebrated industry wins and looked ahead to a promising 2026. Heritage took center stage at the Pool Spa Patio and Decking Show as industry professionals gathered at the Las Vegas Convention Center ...
Why hiring a sales assistant could be the smartest move you make
By Jesse Sanchez. The right support person can supercharge your sales workflow, optimize your time and elevate client experience from the first touchpoint. If you’re leading a sales team or running your own contracting business and constantly find yourself bogged down by calendar invites, CRM updates and follow-up emails, DCX ...
Faster roof measurements are redefining response time
By Jesse Sanchez. With AI-powered reports and website-ready roofing calculators, contractors are rethinking how fast they can qualify leads, price jobs and turn that first homeowner click into a signed contract. Instant Roofer is working to turn one of roofing’s most persistent bottlenecks into a strategic advantage. The company’s Instant ...
Where roofing relationships thrive
By Jesse Sanchez. Conversations, connections and casino chips helped make this roofing event one to remember. The 2025 Midwest Roofing Contractors Association (MRCA) Conference wrapped up with steady foot traffic, meaningful conversations and strong community engagement, according to Alex Tolle and Drake Porter of The Coffee Shops, who attended the ...
The power of peer groups
By Jesse Sanchez. Monthly calls, real-world tours and shared strategy help roofing leaders rethink how they run service departments. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Tracey Donels of Service First Solutions for an in-depth look at a tool many commercial roofing companies are ...
